Motiva

What Motiva does

Motiva Oy is a 100% Finnish state-owned company headquartered in Helsinki, founded in 1993, that operates as an in-house expert services provider to the Finnish central government under Section 15 of the Public Procurement Act. The Motiva Group comprises Motiva Oy (parent), Motiva Services Oy (subsidiary serving municipalities, companies, and third-sector organizations), and Ympäristömerkintä Suomi Oy (subsidiary administering the Nordic Swan Ecolabel and EU Ecolabel in Finland). The company delivers expert advisory, methodologies, training, and network coordination across energy efficiency, circular economy, climate solutions, material efficiency, and sustainable public procurement.

The core technology stack is fundamentally a consulting and network-coordination layer rather than a software product. Motiva distributes knowledge through publica

Name

Motiva

Legal name

Motiva Oy

Website

https://motiva.fi

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Motiva is a 100% Finnish state-owned expert services company providing energy efficiency, circular economy, climate, and sustainable public procurement advisory to the Finnish central government, municipalities, companies, and consumers, operating under in-house procurement rules.

Ownership category

akta.pro rank

Product category

Sustainability Consulting Services

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Management Consulting Services (8742), Services-Engineering Services (8711)

akta.pro primary industry

Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Sustainable development consulting
• Energy efficiency services
• Circular economy advisory
• Sustainable public procurement
• Climate solutions consulting

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Expert Services to Government: Motiva Oy provides expert services to state administration without competitive tendering based on Section 15 of the Public Procurement Act, as it is an in-house affiliated entity. Revenue comes from government appropriations and service fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Motiva is a state-owned Finnish company that delivers expert advisory services in energy efficiency, circular economy, climate solutions, and sustainable public procurement. It serves as an in-house operator for Finnish government agencies, municipalities, and companies, providing strategy development, implementation support, training, and network coordination. Its subsidiaries extend the offering into Nordic Swan/EU Ecolabel administration (Ympäristömerkintä Suomi Oy) and commercial expert services for municipalities and companies (Motiva Services Oy).

Product overview

Motiva is a state-owned Finnish sustainable development company operating as a group with two subsidiaries: Motiva Services Oy (providing expert services for companies, municipalities, and third sector) and Ympäristömerkintä Suomi Oy (administering the Nordic Swan Ecolabel and EU Ecolabel in Finland). The core Motiva entity offers a broad portfolio of advisory and consultancy services organized around energy efficiency (energy audits, solar power, heat pumps, energy certification advice), circular economy (material marketplace, demolition mapping), sustainable public procurement, climate action, and impact management. Supporting platforms include the Energiaosaajat matchmaking directory, the Motivan Verkkokurssit online learning platform, and consumer-facing advisory services. Services are primarily advisory/consultancy rather than software products, and are delivered through expert consultations, training programs, databases, and network coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Motiva Services Oy Expert Services Subsidiary-delivered sustainable development expert services for companies, municipalities, regions, and third sector organizations, including strategy development, implementation support, and advisory engagements.
• Energiaosaajat (Energy Professionals) Service Directory A matchmaking service directory connecting energy project buyers, companies, and advisors for solar power, heat pumps, and energy audits, with contact request functionality.
• Motivan Verkkokurssit (Online Courses) Online training platform providing courses on sustainable development topics including energy efficiency, renewable energy, and circular economy.
• Energiakatselmustoiminta (Energy Audit Services) Analysis of energy use at audited sites, identification of energy savings potential, and cost-effective recommendations for improving energy efficiency.
• Kestävät Julkiset Hankinnat (Sustainable Public Procurement) Expert services for sustainable and innovative public procurement, including criteria development and training for the public sector.
• Kiertotalous (Circular Economy) Services Circular economy advisory services for businesses and municipalities, including material efficiency programs and green agreements.
• Materiaalitori (Material Marketplace) A free marketplace platform for circular economy actors facilitating material exchange and reuse.
• Ilmastotyö (Climate Work) Climate action advisory and support services for municipalities and regions, including climate action planning and execution.
• Vaikuttavuusjohtaminen (Impact Management) Impact management services for the public sector including outcome-based procurement and financing approaches.
• Aurinkosähkö (Solar Power) Services Solar photovoltaic system services including assessments and installation coordination for residential and commercial applications.
• Lämpöpumput (Heat Pumps) Advisory Heat pump advisory and procurement guidance services for residential and municipal applications.
• Motivan Energianeuvonta (Energy Advice) Consumer-focused energy advisory services providing guidance on home energy use, heating, and energy-efficient practices.
• Energiatodistusneuvonta (Energy Certificate Advice) Advisory services for energy certification of buildings, helping consumers compare energy efficiency using a classification scale similar to household appliances.
• Rahoitus (Financing Information Services) Financing and funding information services for sustainable development projects, supporting organizations to identify funding sources.
• Ympäristömerkintä Suomi Oy (Ecolabel Administration) Subsidiary-delivered administration of the Nordic Swan Ecolabel and the EU Ecolabel in Finland.

Quantifiable outcome

• Public sector procures approximately 38 billion EUR annually representing ~13% of GDP, providing significant leverage for sustainable choices

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ympäristömerkintä Suomi OycoreOthersSubsidiary of Motiva Group (100% owned). Administers the Nordic Swan Ecolabel and EU Ecolabel in Finland.
• Motiva Services OycoreOthersSubsidiary of Motiva Group (100% owned). Provides expert services primarily for companies, municipalities, and third sector operators.
• Uusiutuvan energian toimikunta (Renewable Energy Committee)coreOthersCommittee involved in the renewable energy installer certification system. Members include companies and their representatives that participate in the certification system implementation.
• Juuriharja (Firstwhistle)minorOthersExternal service provider hosting Motiva Group's notification/whistleblowing channel on their servers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Energy Saving Trust: UK-based non-profit providing expert advice on energy efficiency, renewables, and sustainable living to households, businesses, and government. Closely comparable in mission—state-affiliated sustainability advisory delivering consumer, municipal, and corporate programmes.
• Carbon Trust: Advisory organisation helping governments, businesses, and institutions accelerate the transition to a sustainable, low-carbon economy. Directly comparable as a sustainability/energy-efficiency consultancy with government and enterprise mandates.
• Sitra (Finnish Innovation Fund): Finnish state-affiliated future-oriented fund running thematic programmes on sustainability, circular economy, and climate. Highly comparable as a Finnish public-sector vehicle driving sustainability strategy and partnerships.
• Business Finland: Finnish state-owned organisation providing innovation funding, export, and sustainable growth services to companies. Comparable as a Finnish state-owned expert services organisation with advisory and programme-management mandates.

Regional players

• Swedish Energy Agency (Energimyndigheten): Swedish government agency working for a sustainable energy system, supporting energy efficiency, renewable energy, and climate initiatives. Directly analogous Nordic public-sector sustainability and energy-efficiency mandate.
• Danish Energy Agency (Energistyrelsen): Danish government agency implementing energy policy, energy efficiency programmes, and renewable energy initiatives. Comparable Nordic-state sustainability and energy advisory role to Motiva.
• Norsk Energi: Norwegian consulting and training organisation focused on energy efficiency and sustainable energy use. Comparable in core advisory/services focus on energy efficiency, but operates in Norway rather than Finland.

Broad incumbents

• VTT Technical Research Centre of Finland: State-owned Finnish research and technology organisation conducting applied research in energy, sustainability, and circular economy. Comparable as a Finnish state-owned expert resource on sustainability, but broader scientific scope than Motiva's advisory mandate.
• RISE Research Institutes of Sweden: Swedish state-owned research institute with sustainability, energy, and circular economy programmes. Comparable as a Nordic state-owned sustainability/energy expert, though operating at much larger scale across research and certification.
• AFNOR: French certification and standards body delivering certification, training, and consulting on quality, environment, and sustainability. Comparable on certification and advisory services, especially given Motiva's ecolabel subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/motivaoy
• LinkedInlinkedin.com/company/motiva
• Xx.com/motivaoy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motiva