Richmond Cricket Club

What Richmond Cricket Club does

Richmond Cricket Club is a private members community cricket club founded in 1865 and based at Old Deer Park, 187 Kew Road, Richmond, Greater London. The club fields competitive teams across all age groups and genders — 10 adult teams (Men's 1st XI through 5th XI plus Club XI, Tour XI, Academy XI, U19s, Winter Nets, Women's 1st XI, 2nd XI, and U19 XI) and 26 junior/girls teams spanning U6 to U18 — and competes in the Middlesex Premier Division, with the 1st XI currently 4th in the 2026 standings. A secondary venue, Newman Cricket Ground at Christ's School, supports astro-pitch junior fixtures. The 1st XI Premier Division table shows the club sits behind Crouch End CC and Hornsey CC with 60 points.

Name

Richmond Cricket Club

Legal name

Pitch Hero Ltd

Website

https://richmondcricketclub.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Cricket Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Cricket club membership
• Junior cricket coaching
• Summer cricket camps
• Community cricket programs
• Cricket league fixtures

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and seasonal memberships for adults and juniors across multiple categories including men's, women's, boys', and girls' sections.
2. Summer Cricket Camps: Six weeks of cricket camps during summer holidays for players aged 4-15 years. Provides both full-day and half-day options with private coaching sessions available.
3. Event Tickets: Sale of tickets for club events such as the End of Season Awards Dinner.
4. Donations: Kit swap donations and general club donations from members and supporters.
5. Club Sponsorship: Sponsorship revenue from headline sponsor (Kneller Hall School), club sponsor (Dice), shirt sponsor (Sampson Fielding), and Women & Girls sponsor (Slaughter and May).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Richmond Cricket Club is a community cricket club that sells annual memberships, organizes competitive cricket matches across multiple men's, women's, boys' and girls' teams, delivers coaching and winter nets training, and runs six-week summer cricket camps for children aged 4-15. It also offers ancillary services such as function room hire and teamwear sales through its Old Deer Park and Newman Cricket Ground venues in Richmond, London.

Product overview

Richmond Cricket Club operates as a community cricket club offering a portfolio of cricket-related products and services. The core offerings include organized cricket teams competing in various leagues (Men's 1st-5th XI, Women's teams, Boys and Girls youth teams), structured summer cricket camps for children aged 4-15 years, coaching and net training programs (including winter nets), and club membership subscriptions. Additional services include function room hire and club merchandise/teamwear. The club uses the Pitchero platform to manage its online presence, match scheduling, membership, and communications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 10 adult teams across various divisions
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Middlesex County Cricket ClubcoreStrategic or Co-development Partner · 28 May 2026Richmond Cricket Club has a strategic partnership with Middlesex CCC, using Old Deer Park as an official out ground. The club hosts Middlesex 2nd XI matches, including Middlesex 2s v Essex 2s matches. This partnership provides exposure to professional cricket and enhances the club's reputation in the local cricket community.
• Kneller Hall SchoolminorGTM or Marketing Partner · 9 May 2026Headline sponsor for the 2026 and 2027 cricket seasons. The partnership was announced in May 2026 as a major sponsorship arrangement providing financial support to the club.
• DiceminorGTM or Marketing PartnerClub sponsor providing general club sponsorship support.
• Sampson FieldingminorGTM or Marketing PartnerShirt sponsor for club playing kit.
• Slaughter and MayminorGTM or Marketing PartnerWomen & Girls sponsor supporting the club's women's and girls' cricket programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/richmondcricketclub
• Xx.com/Richmondcricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richmond Cricket Club