What St. James Winery does

St. James Winery is a family-owned winery founded in 1970 and headquartered at 540 State Route B in St. James, Missouri, just off Historic Route 66. It is self-described as Missouri's largest winery and operates across the Ozark Highlands wine country, producing a broad portfolio that spans Heritage Sweet Wines, Fruit Wines, Bubbly Wines, Sparkling Fruit Wines in 350ml cans, Seasonal releases, and high-ABV JUICED lines, with standard 750ml bottles priced primarily at $9.99 and $14.99. A core supply chain partnership with Welch's sources 100% USA-grown grapes (Niagara, Concord, and other varieties) from a network of 700 growers under an 8-hour vine-to-press guarantee, anchoring the Sweet White and Sweet Red programs.

The company sells almost exclusively direct-to-consumer through three channels: an online storefront at shop.stjameswinery.com, an on-site tasting room and The Gardens outdoor space, and a Wine Club subscription that ships 3, 6, or 12 bottles quarterly with no membership fee and member-only discounts. Direct shipping reaches 36 US states plus Washington DC, with a store locator indicating additional wholesale availability. Marketing is multi-channel organic social (Facebook, Instagram, YouTube, Pinterest), email newsletter, website/SEO content, and experiential events including private events at the property. The customer base is individual wine consumers using the product for personal consumption, gifting, and seasonal occasions; no enterprise or B2B customers are disclosed.

Revenue is generated from one-time bottle and case purchases (online and tasting room) and from recurring wine club shipments, supplemented by bundle and gift-set promotions (e.g., Velvet Collection, Cranberry Spiced Apple Trio). St. James Winery, Inc. is incorporated in Missouri as a privately held, family-owned entity with no parent company, subsidiaries, or external funding disclosed, and no management team, headcount detail, or financial figures are available beyond the qualitative "Missouri's largest" positioning.

Name

St. James Winery

Legal name

St. James Winery, Inc.

Website

https://stjameswinery.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

St. James Winery is a family-owned Missouri winery, founded in 1970 and the state's largest, producing sweet, dry, fruit, sparkling, and seasonal wines for direct-to-consumer sale via its online store, tasting room, and a quarterly wine club shipping to 36 states plus DC.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine production
• Fruit wine production
• Wine retail sales
• Wine club subscription
• Winery tasting room

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: One-time purchase of individual bottles and cases through online store and winery tasting room. Products include table wines, fruit wines, sparkling wines, and specialty seasonal offerings.
2. Wine Club Membership: Quarterly subscription delivering 3, 6, or 12 bottles of wine. No membership fee. Club members receive everyday discounts in online store and at tasting room. Revenue from recurring shipments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

St. James Winery is Missouri's largest winery, producing and selling a portfolio of table wines, fruit wines, sparkling wines, heritage sweet wines, and seasonal/limited-release wines. Sales occur direct-to-consumer through an online store, an on-site tasting room, a quarterly wine club subscription, and retail/wholesale distribution, with shipping to 36 U.S. states plus Washington DC. Wine pricing ranges from $4.99 (350ml cans) to $14.99 (standard 750ml bottles), with bundle and gift-set offerings.

Product overview

St. James Winery is Missouri's largest winery offering a diverse portfolio of wines spanning multiple collections. The core product lines include Bubbly Wines (lightly sparkling fruit wines), Heritage Sweet Wines (classic American varieties including Country and Velvet collections), Fruit Wines (Blueberry, Cherry, Peach, Strawberry, and specialty blends), Sparkling Fruit Wines (single-fruit sparklers in cans), and Seasonal Wines (limited-time releases tied to seasons and holidays). Additional offerings include the Explorer Collection, Winemaker Series, Specialty Wines, and Friendship School Collection. The company also provides services including Wine Club Membership (quarterly shipments of 3-12 bottles with member discounts), Wine Tasting and Tours at their St. James, Missouri location, Custom Wine Services, and Direct Shipping to 36 states plus DC. The product lineup ranges from accessible everyday wines ($4.99-$9.99) to premium selections ($14.99-$18.99), with bundle offerings and gift sets available.

Differentiator

Problem solved

Functional benefit

Brands

• Bubbly Wines: Lightly sparkling wines including Pineapple Mango, Blackberry, Cherry Moscato, and Peach Moscato.
• Explorer Collection
• Heritage Sweet Wines
• Fruit Wines
• Sparkling Fruit Wines
• Friendship School Collection
• Winemaker Series
• Welch's Grapes
• JUICED
• Velvet Collection
• Country Collection
• Heritage Collection

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Welch'scoreStrategic or Co-development PartnerSt. James Winery partners with Welch's for grape sourcing. Uses Welch's 100% USA grown grapes that go from vine to press within 8 hours. Partnership involves 700 Welch's growers. Featured in Welch's Grapes product category including Sweet White Wine (Niagara and Concord grapes) and Sweet Red Wine.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• King Estate Winery: Oregon estate winery combining large-scale production with DTC tasting room, restaurant, and wine club operations - comparable go-to-market architecture to St. James' DTC winery-plus-tasting-room model.
• Willamette Valley Vineyards: Oregon winery with strong DTC and wine club emphasis, publicly reporting product mix across varietals and tasting room-led retail - the closest analog to St. James' direct-to-consumer, family-influenced regional winery model at similar scale.
• Glenora Wine Cellars: Finger Lakes regional winery with a broad portfolio including fruit and sparkling wines, tasting room, and wine club - directly comparable as a smaller-scale US regional winery pursuing DTC and tourism revenue.
• St. Julian Winery: Michigan-based family-owned regional winery producing fruit wines and heritage varietals with a tasting room and wholesale distribution across US states - a near-direct peer for St. James in terms of regional positioning, fruit-wine specialization, and scale.
• Bogle Vineyards: Family-owned California winery operating a comparable combination of estate production, broad varietal portfolio, and DTC sales (including wine clubs) at similar headcount and US-direct distribution scope.
• Hahn Family Wines: California winery offering broad portfolio across varietals with DTC and distribution breadth, similar in scope and channel mix to a family-rooted regional winery like St. James.
• Messina Hof Winery: Texas family winery combining estate production, broad varietal lineup, wine club subscriptions, and an aggressive tasting room/tourism experience - comparable in DTC emphasis and family-owned scale to St. James Winery.

Emerging players

• Naked Wines: Online-first wine marketplace and subscription club competing for the same DTC wine buyer with crowd-funded winery relationships. Comparable as a direct competitor on the DTC subscription and e-commerce wine club battlefield.

Broad incumbents

• Trinchero Family Estates: Larger California-based family-owned wine producer with a multi-brand portfolio spanning entry-level to premium wines. Acts as a broad incumbent reference point showing scale dynamics St. James could pursue, while also representing competitive intensity in the US wine market.
• Fetzer Vineyards (Bonterra Organic Estates): Major US wine producer with a portfolio of national brands sold across DTC, retail, and wholesale channels. Comparable as a high-volume incumbent that competes against regional DTC wineries in fruit, sweet, and varietal wine categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StJamesWinery
• YouTubeyoutube.com/user/stjameswinery
• Facebookfacebook.com/StJamesWinery
• LinkedInlinkedin.com/company/st-james-winery
• Instagraminstagram.com/stjameswinery
• Pinterestpinterest.com/stjameswinery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. James Winery