FERA Diagnostics and Biologicals

Name

FERA Diagnostics and Biologicals

Legal name

FERA Diagnostics & Biologicals

Website

https://feraah.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterinary Animal Health Products

NAICS

Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Biological Products, (No Disgnostic Substances) (2836), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB)

akta.pro secondary industry

Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC)

Keywords

• Animal health products
• Livestock stress management
• Veterinary diagnostics
• Mastitis detection kits
• Synthetic pheromone solutions

Headquarters

HQ city

College Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. FerAppease Product Sales: One-time purchase of FerAppease pheromone products for livestock stress reduction, sold in multiple sizes (300mL, 1000mL, 4000mL) with pricing per bottle. Also includes accessory applicator tools.
2. Diagnostic Product Sales: On-farm diagnostic kits for mastitis detection (AccuMast, AccuMast Plus, AccuStaph, AccuTreat) and companion animal diagnostics (UTid+) sold as one-time purchase products with per-sample pricing.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

FERA Diagnostics and Biologicals develops, manufactures, and sells two main product lines: (1) FerAppease pheromone-based topical solutions (mBAS for cattle and mSAS for swine) that reduce stress and aggression by targeting the vomeronasal organ, and (2) on-farm and in-clinic diagnostic kits (AccuMast, AccuMast Plus, AccuStaph, AccuTreat, UTid Plus) for rapid identification of mastitis pathogens and companion animal infections. The company also offers microbiome sequencing research services and applicator accessories.

Product overview

FERA Diagnostics and Biologicals offers two core product lines: FerAppease pheromone-based stress reduction solutions and diagnostic kits for mastitis and companion animal health. FerAppease products are divided into mBAS (Maternal Bovine Appeasing Substance) for cattle available in 300 mL, 1,000 mL, and 4,000 mL sizes, and mSAS (Maternal Swine Appeasing Substance) for swine available in 300 mL and 4 L sizes. The diagnostic portfolio includes AccuMast and AccuMast Plus for mastitis pathogen differentiation, AccuStaph for Staphylococcus aureus detection, AccuTreat for Gram-positive pathogen identification, and UTid Plus for companion animal infections. Supporting accessories include pour-on applicators and drencher tools for precise FerAppease administration. The company also offers microbiome sequencing research services.

Differentiator

Problem solved

Functional benefit

Brands

• FerAppease: Product line using synthetic analogues of Maternal Bovine/Swine Appeasing Substance (mBAS/mSAS) to reduce stress in cattle and swine
• FerAppease mBAS
• FerAppease mSAS
• FerAppease for Show Pigs
• AccuMast
• AccuMast Plus
• AccuStaph
• AccuTreat
• UTid Plus
• Microbiome Sequencing

Products and services

• FerAppease mBAS (Maternal Bovine Appeasing Substance) Topically applied synthetic pheromone analogue that reduces stress in cattle by desensitizing threat perception via the vomeronasal organ. Available in 300 mL ($99), 1,000 mL ($330), and 4,000 mL ($1,200, distributors only) sizes for beef and dairy producers.
• FerAppease mSAS (Maternal Swine Appeasing Substance) Topically applied synthetic pheromone analogue for swine that reduces stress, aggression, and cortisol levels through the vomeronasal organ mechanism. Available in 300 mL ($99) and 4 L ($297) sizes for commercial and show pig operations.
• FerAppease for Show Pigs Specialized version of FerAppease mSAS for show pigs, supporting better acclimation, reducing stress-related behaviors, and improving transportation outcomes. Under 250 lbs receives 5 mL; over 250 lbs receives 10 mL.
• AccuMast On-farm diagnostic kit for differentiation of over 11 mastitis pathogens including E. coli, Klebsiella, Enterobacter, Pseudomonas, Serratia, S. uberis, Streptococcus spp., Enterococcus, Lactococcus, Staphylococcus spp., and Staphylococcus aureus. Uses patented color-coding technology with results in 8-16 hours and 98%+ accuracy. Priced at $7.00 per sample.

Quantifiable outcome

• Feedlot cattle: 0.17 lb additional daily gain, 15.6 lb heavier hot carcass weight, marbling score 508.1 vs 481.7 control, 94.9% Choice/Prime vs 87.9% control
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kane Veterinary SuppliescoreChannel Partner/ Reseller/ DistributorCanadian distributor located in Edmonton, AB, serving Canadian livestock producers with FerAppease products. Contact: Terry Duchscher, [email protected]
• VetsoniccoreChannel Partner/ Reseller/ DistributorUK distributor for FerAppease products only, located in Malton, Yorkshire. Website: ferappease.co.uk
• Calibre ControlcoreChannel Partner/ Reseller/ DistributorUK distributor for diagnostics products only, located in Warrington, UK.
• Ourofino Agronegócio Ltda.coreChannel Partner/ Reseller/ DistributorBrazilian distributor for FerAppease products only, located in Cravinhos, SP, Brazil.
• Innovate SciencecoreChannel Partner/ Reseller/ DistributorBrazilian distributor for diagnostics products only, located in Botucatu, SP, Brazil.
• Ouro Fino de Mexico S.A. de C.V.coreChannel Partner/ Reseller/ DistributorMexican distributor, located in Zapopan, Jalisco, Mexico. Contact: +52 33 3620-3812
• COWIX S.A.coreChannel Partner/ Reseller/ DistributorArgentinian distributor located in San Francisco, Córdoba, Argentina.
• Derabel S.A. (Krebz)coreChannel Partner/ Reseller/ DistributorUruguayan distributor located in Barros Blancos, Canelones, Uruguay.
• MWI Animal HealthminorOthersFeatured in MWI Animal Health insights publication covering calming cattle solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zoetis: Zoetis is the world's largest pure-play animal health company with a broad livestock portfolio including diagnostics (Vetscan), reproductive and stress-related therapies, and cattle/swine pharmaceuticals. It is comparable as the dominant incumbent competing for the same producer wallet share across cattle, dairy, and swine health.
• Elanco Animal Health: Elanco is a top-three global animal health company with significant livestock (cattle, swine, dairy) therapeutic and nutritional health offerings. It overlaps with FERA's cow-calf, feedlot, dairy, and swine customer base and could compete with pheromone-based or alternative stress-management products.
• Merck Animal Health: Merck Animal Health is a division of Merck & Co. selling livestock vaccines, parasiticides, antibiotics, and reproductive products to cattle, swine, and dairy producers. Comparable in scale, channel, and customer overlap with FERA's livestock health focus.
• IDEXX Laboratories: IDEXX is the global leader in companion animal diagnostics and a growing livestock diagnostics player. Comparable to FERA's diagnostic line (AccuMast, UTid+) in chromogenic and rapid-test diagnostic technologies serving veterinary clinics and producers.
• Vetoquinol: Vetoquinol is a global animal health company with cattle, swine, and companion animal therapeutics and diagnostics. Comparable in serving similar producer and veterinary customers with specialty livestock and dairy products.

Direct peers

• Ceva Animal Health: Ceva is a global mid-size animal health company with strong focus on swine, cattle reproduction, and stress/welfare solutions. Most directly comparable to FERA in size, product breadth, and target customers across swine and cattle segments globally.
• Phibro Animal Health: Phibro is a mid-size animal health and nutrition company focused on cattle, dairy, and poultry health, including stress-management adjacents and nutritional specialty products. Comparable in targeting similar producer segments with specialty livestock products.
• ImmuCell: ImmuCell is a small animal health company focused on dairy cow health, including mastitis diagnostics (First Defense) and preventive products. Most directly comparable to FERA's AccuMast/AccuStaph mastitis diagnostic line in niche, on-farm mastitis testing.
• Heska (Antech Diagnostics): Heska (now part of Antech Diagnostics following Mars Petcare acquisition) sells point-of-care veterinary diagnostics including UTid-style in-clinic culture and infectious disease tests. Comparable to FERA's UTid+ companion animal diagnostic product in clinic-based bacterial culture testing.

Others

• Bio-Rad Laboratories: Bio-Rad is a major life science and clinical diagnostics manufacturer producing microbiology media, chromogenic identification systems, and veterinary-relevant diagnostic reagents. Adjacent / enabling comparison given FERA's chromogenic mastitis diagnostic technology uses similar microbiological identification principles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FERADiagnosticsandBiologicals
• Facebookfacebook.com/feradiagnostics
• Instagraminstagram.com/feradiagnostics
• LinkedInlinkedin.com/company/fera-diagnostics-and-biologicals

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FERA Diagnostics and Biologicals