West Plains Bank

What West Plains Bank does

West Plains Bank is a privately held, state-chartered community bank headquartered in Ainsworth, Nebraska, with a second branch in Springview. Founded in 1913 as Commercial State Bank, the institution has operated continuously for over 110 years, rebranding as Commercial National Bank of Ainsworth in 1927 and adopting the West Plains Bank name in December 2010 when it transitioned from a national to a state charter. The bank serves Brown and Keya Paha counties, with the broader customer base spanning farmers, ranchers, local businesses, and retail consumers across north-central Nebraska.

The bank's product set covers the standard community bank range: deposit products (personal and business checking, savings, money market, certificates of deposit, and IRA CDs), consumer and mortgage lending (auto, personal, home mortgage, and Nebraska Energy Loans), and commercial and agricultural lending (operating lines, equipment financing, livestock financing, and commercial real estate). Its technology stack is conventional third-party infrastructure: a Fiserv-powered iOS/Android mobile banking app with mobile deposit (up to $50,000 daily), eCorp business online banking with ACH origination and remote deposit, CheckFree-powered bill pay, Visa debit and credit cards, PULSE debit network access, and MoneyPass ATM access. Distribution combines two physical branches with lobby and drive-up facilities and a digital self-service layer.

West Plains Bank generates revenue primarily through net interest income on its loan portfolio (agricultural, commercial, consumer, and mortgage), supplemented by deposit account fees (overdraft, maintenance, ATM, wire), card interchange from Visa, and ancillary service fees (cashier's checks, money orders, safe deposit boxes, notary). The go-to-market motion is relationship-led: named lending officers and branch managers serve customers in person, by phone, and by email, with local underwriting and loan decision-making emphasized as the core differentiator against regional and megabank competitors. Ownership is concentrated through Commercial Investment Company, with Lyle Forgey as sole stockholder and a six-person Board of Directors.

Name

West Plains Bank

Legal name

West Plains Bank

Website

https://westplainsbk.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

West Plains Bank is a privately held Nebraska state-chartered community bank operating two branches in Ainsworth and Springview, serving agricultural, commercial, and retail customers in Brown and Keya Paha counties with deposits, loans, and digital banking.

Ownership category

akta.pro rank

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Agricultural & Rural Development Banks (FSABAKAE)

akta.pro secondary industry

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

Keywords

• Community banking services
• Agricultural lending
• Consumer deposits
• Commercial loans
• Residential mortgages

Headquarters

HQ city

Ainsworth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Interest earned on loans including agricultural loans, commercial loans, consumer loans, and mortgage loans. Primary revenue source for the bank.
2. Deposit Account Fees: Monthly maintenance fees, overdraft fees, ATM fees, wire transfer fees, and other service charges on deposit accounts.
3. Card Services: Income from VISA debit and credit card transactions, including interchange fees.
4. Other Banking Services: Fees from wire transfers, money orders, cashier's checks, safe deposit boxes, notary services, and account research services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

West Plains Bank is a community bank providing FDIC-insured personal and commercial deposit products, consumer and agricultural lending, residential mortgages, and digital banking services. It operates two physical branches in Ainsworth and Springview, Nebraska, complemented by online and mobile banking, debit and credit card services, and bill payment. Loan products span auto, personal, energy-efficiency, home mortgage, commercial, and agricultural financing tailored to rural Nebraska customers.

Product overview

West Plains Bank is a regional community bank offering a comprehensive suite of personal and business banking products and services. The core offerings span deposit products (Personal Checking, Savings, Money Market Accounts, CDs, IRAs), consumer and commercial lending (Auto Loans, Personal Loans, Energy Loans, Home Mortgages, Agriculture Loans, Commercial Loans), and digital banking channels (Online Banking, Mobile Banking, eStatements, Bill Pay). Business banking includes eCorp Online Banking with ACH origination and payroll services. Additional services include Safe Deposit Boxes, Wire Transfers, Direct Deposit, VISA Debit/Credit Cards, and various transfer services. The bank operates two physical branch locations in Ainsworth and Springview, Nebraska.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking
• Regular Savings Account
• Money Market Deposit Account
• Sterling Investment Account
• Certificates of Deposit (CDs)
• IRA Certificates of Deposit
• Auto Loans
• Personal Loans
• Energy Loans
• Home Mortgage Loans
• Online Banking
• Mobile Banking
• VISA Debit Card
• Consumer Credit Cards
• Business Checking
• Agriculture Loans
• Commercial Loans
• eCorp Online Banking
• Safe Deposit Boxes
• Wire Transfers
• Direct Deposit
• Bill Pay
• Business Bill Pay

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• FiservcoreTechnology or IntegrationTechnology infrastructure provider powering the West Plains Bank mobile banking application. Fiserv provides the core platform for mobile banking services including account access, transfers, bill pay, and mobile deposit.
• CheckFreecoreTechnology or IntegrationBill payment service provider integrated with West Plains Bank online banking. CheckFree processes consumer and business bill payments through the bank's digital platforms.
• VisacoreTechnology or IntegrationPayment network for debit and credit cards. Visa provides the payment network infrastructure enabling acceptance at millions of merchant locations worldwide and ATM access through PULSE Network for PIN-debit transactions.

Scale indicators2 records

Recent moves13 records

Expansion highlights4 records

Broad incumbents

• Pinnacle Bank (Nebraska): Large Nebraska-based community banking franchise with extensive agricultural lending expertise and statewide branch network. Comparable in core community banking mission and ag lending focus, with materially greater scale.
• Great Western Bank: Regional community bank with significant Nebraska presence and a wide network of branches across the Midwest. Competes directly in agricultural lending and community banking segments while offering a broader product suite and larger balance sheet.

Regional players

• Security First Bank (Nebraska): Multi-location Nebraska community bank with agricultural, commercial, and consumer banking services. Similar relationship-based model, ag lending specialization, and rural market orientation.
• First State Bank (Nebraska): State-chartered Nebraska community bank focused on agricultural and small business lending in rural markets. Directly comparable product offering, regulatory status, and customer base as West Plains Bank.
• Adams Bank & Trust: Nebraska community bank with strong agricultural lending franchise and multi-generational customer relationships, operating across central and western Nebraska. Highly comparable business model centered on ag lending and community deposit gathering.
• York State Bank: Nebraska state-chartered community bank with a comparable mix of consumer, business, and agricultural lending products, serving rural and small-town markets across the state.
• Heritage Bank (Nebraska): Nebraska-headquartered community bank providing agricultural, commercial, and consumer banking services across multiple rural markets. Closely aligned with West Plains Bank's product mix and customer-segment focus.
• F&M Bank (Nebraska): Nebraska community bank offering personal, commercial, and agricultural banking products with a footprint overlapping rural Nebraska markets. Comparable in scale, customer segmentation, and community banking orientation.
• Heartland Bank (Nebraska): Nebraska-focused community bank with similar agricultural and small business lending emphasis, serving comparable rural and small-town markets. Competes for the same customer demographic and product set as West Plains Bank within the state.

Direct peers

• First National Bank of Ainsworth: Direct in-market competitor also headquartered in Ainsworth, Nebraska, offering personal, business, and agricultural banking services to the same Brown County customer base. Operates as a locally-owned community bank with comparable product suite and service model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/westplainsbank

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Plains Bank