Pacific Licensing Studio

What Pacific Licensing Studio does

Pacific Licensing Studio Pte Ltd is a Singapore-headquartered brand management and consumer product licensing agency operating across nine markets in Southeast Asia and Greater China (Singapore, Malaysia, Thailand, Indonesia, Philippines, Taiwan, Vietnam, China, Hong Kong). Founded in 2010, the company employs 120+ licensing and brand management specialists distributed across wholly-owned regional subsidiaries and branch offices, and serves as the regional licensing representative for a portfolio of major global IP owners including Warner Bros. Discovery, Universal Products & Experiences, Sanrio, Hasbro, Mattel, The Metropolitan Museum of Art, FIFA, and tokidoki. Its service offering covers Consumer Products IP Licensing, Brand Management, Marketing Services, and Retail Management across hardlines, softlines, food, personal care, and publishing categories.

The company's business model is B2B agency-based: PLS negotiates and manages licensing agreements on behalf of IP owners, then sub-licenses rights to consumer product manufacturers, retailers, and brand collaborators across the region, generating revenue through licensing royalties and agency commissions. Pricing is quote-based and negotiated per client and per brand; no public pricing exists. Its go-to-market is channel-partner driven, with an extensive network of licensees and major regional retailers including 7-Eleven Thailand (CP All), SM Stores, Matahari Department Store, Padini, Honda, Starbucks, Singapore Airlines, and Income Insurance, distributing licensed merchandise and executing promotional campaigns through retail chains, e-commerce platforms (Shopee, Lazada, TikTok Shop), and pop-up activations. The company has earned consistent industry recognition, including the 2024 Best Licensed Promotion (Brown & Minions x 7-Eleven Thailand) and multiple 2025 Licensing International Excellence and Asian Awards. Recent strategic moves include the October 2024 exclusive appointment as The Met's master licensee for Greater China and exclusive licensing representative for Southeast Asia and South Korea, and the addition of FIFA World Cup 2026 to its sports-IP portfolio.

Name

Pacific Licensing Studio

Legal name

Pacific Licensing Studio Pte Ltd

Website

https://pacificlicensing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Pacific Licensing Studio is a Singapore-based brand management and licensing agency that represents global entertainment, lifestyle, sports, and cultural IP owners—including Warner Bros., Universal, Sanrio, Hasbro, Mattel, The Met, and FIFA—across 9 markets in Southeast Asia and Greater China.

Ownership category

akta.pro rank

Product category

Brand Licensing Services

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

akta.pro primary industry

Merchandising, Character & Brand Licensing (MPADALAF)

akta.pro secondary industries

Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH), Content Licensing (Film/TV, Clips, Stills) (MPADALAA)

Keywords

• Brand licensing services
• Consumer product licensing
• Brand management agency
• Entertainment IP licensing
• Licensing representation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Licensing Management Services: Pacific Licensing Studio generates revenue through managing brand licensing on behalf of IP owners. They specialize in brand management and consumer product licensing across Asia, offering strategic brand consultation and managing licensing for diverse product categories including hardlines, softline, food, personal care, and publishing.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pacific Licensing Studio operates as a brand management and consumer-products licensing agency that represents global entertainment, fashion, lifestyle, sports, and cultural-institution rights holders (e.g., Sanrio, Warner Bros. Discovery, Universal, Hasbro, Mattel, tokidoki, The Metropolitan Museum of Art, FIFA World Cup 26) across Southeast Asia and Greater China. The firm licenses intellectual property to consumer-product manufacturers and brand partners across hardlines, softlines, food, personal care, and publishing, and delivers integrated marketing solutions covering trade, retail, and promotional activations with a network of 120+ specialists across nine regional markets.

Product overview

Pacific Licensing Studio is a leading brand management and licensing agency operating across Asia Pacific, with over 120 licensing and brand management specialists across 9 regions in Southeast Asia and Greater China. The company operates as a full-service licensing agency offering Consumer Products IP Licensing as its core service, supported by Brand Management, Marketing Services, and Retail Management. The company represents an extensive portfolio of licensed entertainment and lifestyle brands organized into Character & Entertainment Licensing (including Warner Bros. Discovery, Universal Brands, Hasbro, Mattel, Minions, Batman, Superman, Harry Potter) and Fashion & Lifestyle Licensing (including Sanrio, Hello Kitty, tokidoki, Miffy). The company also handles Sports Licensing (FIFA World Cup 2026) and Cultural Institution Licensing (The Metropolitan Museum of Art). Services are delivered through integrated marketing solutions covering trade, retail, and promotions across Singapore, Kuala Lumpur, Bangkok, Jakarta, Manila, Ho Chi Minh, Taipei, Shanghai, and Hong Kong.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Products IP Licensing Core licensing service that manages intellectual property rights and licensing deals across consumer-product categories — hardlines, softlines, food, personal care, and publishing — on behalf of global brand owners (e.g., Sanrio, Warner Bros. Discovery, Universal, Hasbro, Mattel, The Met) for the Southeast Asia and Greater China markets.
• Brand Management Strategic brand consultation and brand-portfolio management for licensors and licensees across Southeast Asia and Greater China, covering brand positioning, partnership development, and category expansion.
• Marketing Services Integrated marketing solutions covering trade marketing, retail marketing, and promotional campaign execution to develop licensed promotions across industries and consumer touchpoints.
• Retail Management Retail-focused licensing services that manage product distribution, retailer partnerships, and retail activations for licensed merchandise across department stores, convenience retail, specialty stores, and e-commerce platforms.

Quantifiable outcome

• Hello Kitty 50th Anniversary X Honda campaign won Best Appliance, Automotive, or Electronic Product at 2025 Licensing International Excellence Awards
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and major.

• The Metropolitan Museum of Art (The Met)coreStrategic or Co-development Partner · 1 October 2024Pacific Licensing Studio appointed as exclusive master licensee for Greater China and exclusive licensing and commercial activation representative for Southeast Asia and South Korea. Three-year appointment to work with local partners to produce and distribute products inspired by The Met collection including fashion, accessories, home furnishings, houseware, third-party promotions, and high-end branded food and health and beauty items.
• Warner Bros. DiscoverycoreOEM/ Whitelabel/ Licensing PartnerRepresenting Warner Bros. Discovery properties including DC Super Heroes, Harry Potter, Looney Tunes, Tom & Jerry, Scooby Doo, and other franchises for licensing across Asia Pacific.
• Universal Products & ExperiencescoreOEM/ Whitelabel/ Licensing PartnerRepresenting Universal properties including Minions, Jurassic World, Fast and Furious, DreamWorks franchises (Kung Fu Panda, Shrek, How to Train Your Dragon, Madagascar), and Trolls for licensing across Asia Pacific.
• HasbrocoreOEM/ Whitelabel/ Licensing PartnerHasbro appointed Pacific Licensing Studio as Hasbro's newly appointed licensing agent across S.E.A. starting with Thailand and expanded to other regions. Represents properties including Transformers, Nerf, Play-Doh, and other Hasbro brands.
• SanriocoreOEM/ Whitelabel/ Licensing PartnerRepresenting Sanrio properties including Hello Kitty, My Melody, Kuromi, Cinnamoroll, and other Sanrio characters for licensing across Asia Pacific.
• MattelcoreOEM/ Whitelabel/ Licensing PartnerRepresenting Mattel properties including Barbie for licensing programs across Asia Pacific markets.
• Cartoon NetworkcoreOEM/ Whitelabel/ Licensing PartnerRepresenting Cartoon Network properties including Ben 10, The Powerpuff Girls, We Bare Bears, and Adventure Time for licensing across Asia Pacific.
• tokidokicoreOEM/ Whitelabel/ Licensing PartnerRepresenting tokidoki brand and characters including Mermicornos for licensing programs across Asia Pacific.
• FIFAcoreOEM/ Whitelabel/ Licensing PartnerOfficial licensing representative for FIFA World Cup 2026 merchandise and products across Asia Pacific markets.
• 7-Eleven Thailand (CP All Public Company)majorChannel Partner/ Reseller/ DistributorMajor retail partner for licensed promotional campaigns including Brown & Minions collaboration which won Best Licensed Promotion award. Extensive loyalty program partnerships with 7-Eleven stores across Thailand.
• SM StoresmajorChannel Partner/ Reseller/ DistributorMajor Philippines retail partner for licensed merchandise programs including Wicked merchandise, Harry Potter apparel, and various character collaborations.
• Matahari Department StoremajorChannel Partner/ Reseller/ DistributorMajor Indonesia retail partner for Sanrio collections, Superman merchandise, and various licensed product launches.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beanstalk (by Perpetual Licensing): Global brand licensing agency managing consumer product licensing for major IP owners across multiple regions. Directly comparable business model to Pacific Licensing Studio — same agency-of-record function, royalty-based revenue, and similar IP-holder client profile.
• CPLG (now part of WildBrain): Leading European-based licensing agency acquired by WildBrain that represents many of the same entertainment and character brands globally, including Warner Bros., Universal, Hasbro and Mattel portfolios. Direct competitor for the same IP-owner mandates PLS holds in Asia.
• Brandgenuity (formerly Licensing Brands): Independent global consumer products licensing agency representing entertainment, sports, fashion and corporate brands. Closely analogous service offering and client roster to Pacific Licensing Studio's entertainment IP focus.
• Tycoon Enterprises: Emerging global brand licensing and brand management firm offering agency representation services for licensors across consumer categories. Directly comparable business model with similar entertainment, lifestyle and corporate brand focus.
• Global Icons Licensing: Boutique global licensing agency headquartered in Los Angeles that represents entertainment and character brands for consumer products. Small to mid-sized agency peer that competes for similar licensor mandates at slightly smaller scale than PLS.

Broad incumbents

• IMG Licensing (now part of Authentic Brands Group / Endeavor portfolio): Global brand management and licensing division historically representing major sports, entertainment and fashion IP. Broader incumbent competitor with overlapping licensor relationships and the ability to offer multi-region representation that could displace regional specialists.
• Sanrio (as direct IP owner/competitor in licensing representation): Owner of Hello Kitty and other character IP that also licenses its own portfolio directly. While a licensor client of PLS, Sanrio's in-house licensing teams serve as a structural alternative to the agency model for the same properties.
• WildBrain: Canadian entertainment and licensing company that owns IP (Peanuts, Teletubbies) and operates the CPLG global licensing agency. Touches the licensing agency business from both the IP-owner side and competing agency-of-record side.
• Authentic Brands Group (ABG): Global brand owner and licensor of sports, entertainment and consumer brands. Adjacent competitive threat: ABG's licensing operations and brand-management focus overlap with PLS's agency function, especially as ABG expands Asian retail distribution.

Regional players

• Planeta Junior: European-headquartered licensing and content distribution company focused on kids/family entertainment IP. Comparable agency business model though primarily competing in EMEA rather than Asia Pacific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PacificLicensingStudio
• Instagraminstagram.com/pacificlicensingstudio
• Xx.com/PacLicensing
• LinkedInlinkedin.com/company/pacific-licensing-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Licensing Studio