What Baldwin CPAs, PLLC does

Baldwin CPAs, PLLC is a privately-held, full-service regional accounting firm founded in 1947 and headquartered in Richmond, Kentucky, with five office locations spanning Richmond, Flemingsburg, Lexington, Louisville, and Maysville. The firm delivers audit and assurance, tax compliance and planning, employee benefit plan audits, forensic and litigation support, HR consulting, and wealth management services under Managing Member Alan Long, a 30+ year Kentucky CPA who has led the firm since at least 2012. Its client base is organized around five primary verticals (construction, government, non-profit, healthcare/medical practices, and auto dealerships) plus small-to-mid-size businesses and high-net-worth individuals, served via a sales-led, relationship-based go-to-market motion with long engagement tenures (some exceeding 25 years).

The underlying technology stack is conventional for the accounting industry and includes QuickBooks Online, practice management software, document management systems, and a secure client portal for file exchange and communication; there are no disclosed proprietary platforms, APIs, AI/ML capabilities, or patents. Service delivery is conducted through direct professional engagement at the five offices, supplemented by virtual and hybrid arrangements and a self-serve client portal.

Revenue is generated through engagement-based professional services billing across audit, tax, advisory, and a monthly recurring "Elevate: Advisory, Accounting & Payroll" bundled offering for small and mid-size businesses. Pricing is quote-based and not publicly disclosed, with rates varying by service type, complexity, and client size. The firm operates independently with no external funding, no parent company, and no subsidiaries, having grown primarily through organic means and a single 2015 merger with Eldridge, Jackson & Leedy, PLLC, with revenue doubling and staff tripling under Alan Long's leadership.

Name

Baldwin CPAs, PLLC

Legal name

Baldwin CPAs, PLLC

Website

https://baldwincpas.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Baldwin CPAs, PLLC is a privately-held Kentucky-based CPA firm offering audit, tax, outsourced accounting and payroll, forensic accounting, HR consulting, and wealth management services to construction, government, non-profit, healthcare, auto dealership, and small-to-mid-size business clients across five state offices.

Ownership category

akta.pro rank

Product category

Accounting and Auditing Services

NAICS

Offices of Certified Public Accountants (541211), Business Service Centers (56143)

SIC

Services-Management Services (8741)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Audit assurance services
• Tax compliance planning
• Outsourced accounting payroll
• Forensic litigation support
• Wealth management advisory

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Audit & Assurance Services: Traditional assurance and audit engagements for financial statements, employee benefit plans, and compliance requirements. Billed on project/engagement basis.
2. Tax Compliance & Planning: Tax preparation, planning, and advisory services for individuals and businesses across all entity types. Project-based and recurring annual engagement revenue.
3. Elevate: Advisory, Accounting & Payroll: Outsourced accounting, bookkeeping, payroll processing, and advisory services. Monthly recurring engagements with clients.
4. Forensic & Litigation Support: Business valuation, litigation support, and forensic accounting services. Project-based engagements.
5. HR Consulting: Human resources consulting services for business clients. Advisory engagements.
6. Wealth Management: Financial planning and wealth management advisory services for individuals and business owners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Baldwin CPAs is a full-service CPA firm providing audit and assurance, tax compliance and planning, outsourced accounting and payroll (Elevate bundle), forensic and litigation support, employee benefit plan audits, HR consulting, and wealth management services. The firm serves vertical industries including construction, government, non-profit, healthcare, auto dealerships, and small to mid-size businesses across Kentucky through five office locations.

Product overview

Baldwin CPAs is a full-service accounting firm offering a comprehensive suite of professional services organized around core accounting, tax, and advisory offerings. The firm's primary service lines include Audit & Assurance, Tax Compliance & Planning, and the Elevate bundle (which combines payroll, accounting, and advisory services). Additional specialized services include Forensic & Litigation support, Employee Benefit Plan Audits, HR Consulting, and Wealth Management. The firm serves diverse industries including construction, government, non-profit, healthcare, small to mid-size businesses, and auto dealerships, with offices across Kentucky.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate: Accounting & Payroll: A sub-service brand offering advisory, accounting, and payroll services to clients.

Products and services

• Audit & Assurance Audit and assurance services providing financial statement examinations, reviews, and compilations for clients across multiple industries including construction, government, non-profit, healthcare, and auto dealerships.
• Tax Compliance & Planning Federal and state tax compliance preparation and strategic tax planning services to minimize tax liability for individuals and businesses across all entity types.
• Elevate: Advisory, Accounting, & Payroll Integrated service bundle combining payroll processing, bookkeeping and accounting services, and advisory consulting for small to mid-size businesses. Marketed under the Elevate sub-brand.
• Business Valuation, Litigation & Forensic Services Business valuation, litigation support, and forensic accounting services for legal proceedings and dispute resolution.
• Employee Benefit Plan Audits Specialized audit services for employer-sponsored retirement and health benefit plans ensuring ERISA compliance.
• HR Consulting Human resources consulting services including compliance, employee handbook development, and HR process optimization for business clients.
• Wealth Management Financial planning and wealth management services for individuals and business owners.

Quantifiable outcome

• Client retention spanning 25+ years for some relationships
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• American Institute of Certified Public Accountants (AICPA) - Private Companies Practice SectionminorOthersBaldwin CPAs is a member of the Private Companies Practice Section of the American Institute of Certified Public Accountants, providing access to resources, standards, and professional development.
• AICPA Governmental Audit Quality CenterminorOthersMember of the AICPA's Governmental Audit Quality Center, demonstrating commitment to quality in government auditing engagements.
• AICPA Employee Benefit Plan Audit Quality CenterminorOthersMember of the Employee Benefit Plan Audit Quality Center, demonstrating commitment to quality in employee benefit plan audit services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Eide Bailly LLP: Top-25 US accounting firm with significant Midwest/Southeast presence serving construction, healthcare, and government clients—comparable regional-mid-market positioning and vertical practice mix.
• Crowe LLP: Top-10 US accounting and advisory firm serving mid-market healthcare, government, and dealership clients nationally—competes with Baldwin for larger engagements in overlapping verticals.
• FORVIS (formerly BKD): Top-10 US accounting firm with significant healthcare, government, and construction practices across the Midwest and Southeast—competes with Baldwin for larger mid-market engagements and as a roll-up acquirer of regional firms.
• Cherry Bekaert: Top-25 US accounting firm providing tax, audit, advisory, and outsourced accounting to mid-market and government clients—overlaps directly with Baldwin's Elevate bundle and vertical specializations at a larger scale.
• Marcum LLP: Top-20 US accounting firm with strong tax, audit, advisory, and outsourced accounting practices for mid-market clients across multiple verticals—directly comparable service mix to Baldwin's full-service model.

Direct peers

• Whitley Penn: Texas-based full-service CPA firm offering audit, tax, advisory, and outsourced accounting to mid-market clients—comparable size, structure, and full-service model to Baldwin despite different geography.
• Mountjoy Chilton Medley (MCM CPAs & Advisors): Louisville, Kentucky-based CPA firm offering tax, audit, advisory, and wealth management services to mid-market clients across the region—comparable size, geography, and full-service orientation to Baldwin CPAs.
• Blue & Co., LLC: Indianapolis/Cincinnati-region CPA firm with nationally recognized healthcare and construction practices—closely comparable to Baldwin's vertical specialization strategy in adjacent Midwest/Southeast markets.
• Dean Dorton Allen Ford: Lexington, Kentucky-headquartered full-service CPA and advisory firm serving Kentucky and Southeast US mid-market and SMB clients across healthcare, construction, manufacturing, and nonprofit—directly comparable to Baldwin's vertical mix and geographic footprint.

Emerging players

• Pilot (financial back-office platform): Tech-enabled outsourced bookkeeping, accounting, and CFO services for SMBs—competes directly with Baldwin's Elevate bundle for small business outsourced accounting with a more scalable, software-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/baldwincpas
• Facebookfacebook.com/baldwincpas
• LinkedInlinkedin.com/company/baldwin-cpas-pllc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baldwin CPAs, PLLC