Institute of the Motor Industry
- Company typePrivate
- Founded1920
- HeadquartersHertford, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Institute of the Motor Industry firmographics
Firmographics- Name
- Institute of the Motor Industry
- Legal name
- Institute of the Motor Industry
- Website
- https://theimi.org.uk
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Institute of the Motor Industry industry classification
Industry- Product category
- Professional Automotive Certification and Training
- NAICS
- Technical and Trade Schools (6115), Apprenticeship Training (611513)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Psychometric Standards, Test Development & Validation Authorities (EDADAFAG)
Keywords
Where Institute of the Motor Industry is headquartered
LocationHeadquarters
- HQ city
- Hertford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Institute of the Motor Industry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership subscriptions providing professional recognition, CPD resources, exclusive content, and business discounts. Membership community of 110,000+ professionals.
- Training Courses and Qualifications: Sale of classroom and eLearning courses for automotive professionals including EV training, MOT testing, ADAS calibration, and technical courses. Course prices range from £5 to £9,999.
- Accreditation Services: Accreditation of training centres and programmes. Over 500 UK centres deliver IMI accredited training.
- MOT Testing Services: MOT tester training, annual assessments, and centre management qualifications. Includes annual training and assessment fees for MOT testers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bodyshop Management Course - 1 day |
| One time/ perpetual license | Pay-as-you-go | Essential Test Procedures - 2 days |
| One time/ perpetual license | Pay-as-you-go | Level 2 Award in MOT Testing Class 1 & 2 - 3 days |
| One time/ perpetual license | Pay-as-you-go | Electric Vehicle Level 4 - 4 days |
| One time/ perpetual license | Pay-as-you-go | ADAS AOM 230 Masterclass - 2 days |
| One time/ perpetual license | Pay-as-you-go | Hybrid and Electric Vehicle Level 4 |
| One time/ perpetual license | Pay-as-you-go | Level 3 Award in MOT Test Centre Management |
| One time/ perpetual license | Pay-as-you-go | Sales Training and Development Programme |
| One time/ perpetual license | Pay-as-you-go | EV Hybrid & Electric Vehicle eLearning Package |
| One time/ perpetual license | Pay-as-you-go | Full Technical eLearning Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Institute of the Motor Industry product offering
Product offeringCore offering
The IMI is the UK’s professional body and awarding organisation for the automotive sector, offering nationally recognised qualifications, apprenticeships, MOT tester training and assessments, accreditation of training centres, and professional membership services for over 110,000 individuals. It also defines industry competency standards, most notably IMI TechSafe for technicians working on EVs, connected, and automated vehicles.
Product overview
The Institute of the Motor Industry (IMI) operates as a unified professional body and awarding organization for the UK automotive sector, offering an integrated portfolio of products and services. The core offerings include IMI TechSafe competency standards for EV and complex vehicle technologies, MOT training and testing services, and nationally recognized automotive qualifications at Levels 2-4. These are supported by apprenticeships and end-point assessments, the IMI Professional Register for member recognition, and IMI membership services for 110,000+ professionals. Additional offerings include eLearning packages, webinars with CPD points, the IMI Skills Competitions, and the 'There's More to Motor' public awareness campaign. The portfolio is delivered through over 500 UK training centres and the online IMI Connect platform.
Differentiator
Problem solved
Functional benefit
Brands
- IMI TechSafe: Professional registration scheme for automotive technicians demonstrating competency standards
- There's More to Motor
- IMI Skills Competitions
- MotorPro
Products and services
- IMI TechSafe
Quantifiable outcome
- 500,000 learners supported in the past 10 years
- +2 more outcomes
Companies that use Institute of the Motor Industry
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Institute of the Motor Industry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Institute of the Motor Industry partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BoschcoreBosch delivers technical automotive courses through IMI including engine management, diagnostic, and oscilloscope training. Upon successful completion, courses qualify for IMI Awards Quality Assured Programme (QAP) certification.
- S&B Automotive AcademycoreS&B Automotive Academy serves as an IMI approved training centre delivering ADAS calibration, MOT management, and EV training courses in Bristol.
- Pro-Tech MOT & Automotive AcademycorePro-Tech delivers IMI Level 3 Electric/Hybrid Vehicle combined courses and qualifications as an approved training centre.
- Martec TrainingcoreMartec Training provides IMI-approved Hybrid and Electric Vehicle combined courses Level 2 & 3 in Staffordshire.
- Revive Auto InnovationscoreRevive Auto Innovations operates IMI accreditation centres, having opened a second centre in Chester to expand EV training capacity.
- Autotech GroupminorAutotech Group partners with IMI to provide insights and strategies for tackling automotive skills gaps through the IMI Connect platform.
- LKQ EuropeminorAndy Hamilton, President and Executive Managing Director of LKQ Europe, serves as Non-Executive Director at IMI. LKQ is committed to supporting automotive aftermarket sustainability.
- UK GovernmentcoreIMI engages with UK Government on policy including advocating for mandated IMI TechSafe standards, responding to ZEV mandate revisions, and contributing to ONS SOC code consultations.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Institute of the Motor Industry competitors and assessment
Company assessmentDirect peers
- NCFE: UK not-for-profit awarding organisation offering vocational qualifications, apprenticeships, and end-point assessments, with overlapping customer base of training providers and learners in technical sectors.
- Highfield Qualifications: UK awarding organisation delivering regulated qualifications across multiple vocational sectors, comparable in scale and accreditation-driven revenue model to IMI.
- City & Guilds: UK's largest vocational awarding organisation, granting technical qualifications and apprenticeships across multiple industries including automotive. Closest peer on awarding body model and breadth of regulated qualifications portfolio.
- BIIAB: UK awarding organisation specialising in qualifications and regulated training programmes including those delivered through approved centres. Similar awarding body model competing for accreditation and qualification revenue.
- Scottish Qualifications Authority (SQA): Scottish awarding body delivering technical and vocational qualifications across sectors. Comparable public-interest awarding organisation model with similar regulatory remit in one of the four UK nations.
Emerging players
- Royal Aeronautical Society: UK professional body representing aerospace engineers with chartered membership, CPD, and technical standards. Comparable professional membership body model in an adjacent transport sector where technical competency standards are also mandated.
- Chartered Management Institute (CMI): UK chartered professional body offering membership grades, CPD, and qualifications. Comparable membership and credentialing model in management with similar revenue mix of subscriptions, training, and chartered registrations.
Broad incumbents
- Pearson (BTEC / Edexcel): Global education and assessment group operating vocational BTEC qualifications alongside academic programmes. Wider scope and scale than IMI, but directly competes for vocational qualification and assessment share in the UK.
- Institution of Engineering and Technology (IET): Major UK professional engineering institution with chartered registrations, continuing professional development, and policy advocacy. Comparable professional body structure at greater scale and broader engineering scope than IMI.
Regional players
- Society of Motor Manufacturers and Traders (SMMT): UK automotive industry trade association representing manufacturers, with policy advocacy and industry data products. Adjacent UK automotive association working with overlapping stakeholders (DVSA, Government, OEMs) but with a manufacturer versus technician mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Institute of the Motor Industry social profiles
Digital presenceInstitute of the Motor Industry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Institute of the Motor Industry leadership team
Management profileNumber of profiles
Profiles5 records
Institute of the Motor Industry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Institute of the Motor Industry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Institute of the Motor Industry
What does Institute of the Motor Industry do?
The IMI is the UK’s professional body and awarding organisation for the automotive sector, offering nationally recognised qualifications, apprenticeships, MOT tester training and assessments, accreditation of training centres, and professional membership services for over 110,000 individuals. It also defines industry competency standards, most notably IMI TechSafe for technicians working on EVs, connected, and automated vehicles.
Is Institute of the Motor Industry a public or private company?
Institute of the Motor Industry is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Institute of the Motor Industry founded?
Institute of the Motor Industry was founded in 1920. It employs 251 to 500 people.
Where is Institute of the Motor Industry based?
Institute of the Motor Industry is headquartered in Hertford, United Kingdom, in the Europe region.
How does Institute of the Motor Industry make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are training Courses and Qualifications, accreditation Services and MOT Testing Services.
Who are Institute of the Motor Industry's main competitors?
Direct peers on record are NCFE, Highfield Qualifications, City & Guilds, BIIAB and Scottish Qualifications Authority (SQA). Emerging players are Royal Aeronautical Society and Chartered Management Institute (CMI). Broad incumbents are Pearson (BTEC / Edexcel) and Institution of Engineering and Technology (IET). Society of Motor Manufacturers and Traders (SMMT) is listed as a regional player.
Does Institute of the Motor Industry have an API?
No public API is recorded for Institute of the Motor Industry.
What industry is Institute of the Motor Industry in?
Institute of the Motor Industry's product category is Professional Automotive Certification and Training. Its primary akta.pro industry code is EDADAFAG, Psychometric Standards, Test Development & Validation Authorities. Its NAICS code is 6115 and its SIC code is 8734.