The SSL Store
The SSL Store is a DigiCert-owned global distributor of SSL/TLS certificates and adjacent PKI products from seven Certificate Authorities, serving 200,000+ companies and 8,000+ resellers across 150+ countries through an API-driven storefront, partner program, and enterprise sales motion.
- Company typePrivate
- Founded2007
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What The SSL Store does
The SSL Store is a global SSL/TLS certificate distribution platform and DigiCert subsidiary that aggregates 110+ products from seven Certificate Authorities (DigiCert, Sectigo, Comodo, GeoTrust, Thawte, RapidSSL, QuoVadis) into a single storefront with wholesale pricing positioned 70-90% below vendor MSRP. The platform supports the full certificate lifecycle across DV, OV, and EV validation tiers, wildcard, multi-domain, code signing, email signing (S/MIME), and Verified Mark Certificates (BIMI), with adjacent offerings in website security (CodeGuard, cWatch, SiteLock, TrustedSite, HackerGuardian), enterprise certificate management (DigiCert CertCentral, Trust Lifecycle Manager, Sectigo Certificate Manager, DigiCert ONE), and IoT/device attestation. The technology stack centers on a REST API with PHP and .NET SDKs, AutoInstall SSL plugins for cPanel/Plesk/DirectAdmin, ACME-enabled certificates for Linux, Windows, and Kubernetes, and integration drivers for Venafi, KeyFactor, AppViewX, and ManageEngine.
The business is run across four offices (St. Petersburg, FL as Americas HQ; Amersfoort, Netherlands for EMEA; Ahmedabad, India for APAC) and serves 200,000+ companies in 150+ countries through three complementary go-to-market motions: a self-serve direct e-commerce storefront (with multi-currency support), a reseller program of 8,000+ partners including web hosts and IT service providers using white-label storefronts and dedicated partner growth management, and an enterprise direct-sales motion with RFQ, dedicated account managers, and platinum-tier 24/7 support. Revenue is generated through certificate resale markups, partner-sourced transaction volume, professional installation services (₹7,805 per certificate), and recurring enterprise platform subscriptions. Cumulative operating metrics cited by the company include 1M+ certificates issued, $100M+ in partner-generated revenue, and a Hashed Out content property reaching 1.2M+ annual viewers.
The company was founded in 2007 and acquired by DigiCert in 2022; it operates as a privately held subsidiary with no venture funding, no public listing, and no disclosed annual revenue. Headcount is inconsistently reported across sources (45-75 SSL specialists plus broader operational, sales, and engineering staff). The SSL Store's strategic position is that of a high-volume distribution layer on top of the CA ecosystem, with growth optionality from automation, enterprise PKI platforms, and IoT certificate management.
The SSL Store firmographics
Firmographics- Name
- The SSL Store
- Legal name
- The SSL Store
- Website
- https://thesslstore.in
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The SSL Store is a DigiCert-owned global distributor of SSL/TLS certificates and adjacent PKI products from seven Certificate Authorities, serving 200,000+ companies and 8,000+ resellers across 150+ countries through an API-driven storefront, partner program, and enterprise sales motion.
- Ownership category
- akta.pro rank
The SSL Store industry classification
Industry- Product category
- SSL/TLS Certificate Distribution and PKI Solutions
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
Keywords
Where The SSL Store is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
The SSL Store business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SSL Certificate Reseller: The company purchases SSL certificates in bulk at deeply discounted rates from Certificate Authorities (DigiCert, Sectigo, Comodo, GeoTrust, Thawte, RapidSSL) and resells them at wholesale prices to partners and end customers. Margins come from volume-based pricing and markups on individual certificates.
- Partner Revenue Share: Partners generate revenue by reselling SSL certificates. The SSL Store generates revenue through the volume of partner sales. Over $100,000,000 in partner revenue has been generated historically.
- Professional Installation Services: Fee-based SSL certificate installation service where experts install certificates on customer servers. Priced at ₹7,805.21 for one certificate on one server, with additional fees for extra servers.
- Enterprise Solutions: Enterprise-grade certificate management solutions including DigiCert CertCentral Enterprise, Sectigo Certificate Manager, Trust Lifecycle Manager, and Venafi integration for complex infrastructures
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | RapidSSL - Entry-level SSL starting at ₹1.30/day |
| Subscription | Annual | DigiCert - Premium SSL certificates |
| Subscription | Annual | GeoTrust - Business SSL certificates |
| Subscription | Annual | Sectigo - Budget-friendly SSL |
| Subscription | Annual | Comodo - Value SSL certificates |
| One time/ perpetual license | Pay-as-you-go | SSL Installation Service |
| Subscription | Annual | SSL Automation Solutions |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
The SSL Store product offering
Product offeringCore offering
The SSL Store is a Platinum SSL/TLS certificate distributor and reseller that aggregates 110+ security products from leading Certificate Authorities (DigiCert, Sectigo, Comodo, GeoTrust, Thawte, RapidSSL) and sells them at wholesale prices via its own storefronts, white-label partner sites, and a REST API for automated certificate lifecycle management. Its portfolio also includes code signing, email signing (S/MIME), mark certificates (VMC/CMC), enterprise PKI/CLM platforms, and complementary website security products (CodeGuard, cWatch, SiteLock, TrustedSite).
Product overview
The SSL Store is a comprehensive SSL/TLS certificate distribution platform and Premium SSL Service offering access to 110+ security products from multiple brands (DigiCert, GeoTrust, RapidSSL, Sectigo, Comodo, Thawte) through one unified storefront. The portfolio centers on SSL/TLS certificates across all validation types (DV, OV, EV), wildcard, and multi-domain configurations, complemented by code signing, email signing (S/MIME), and mark certificates (VMC/CMC). Supporting products include website security tools (CodeGuard Backup, cWatch Web, SiteLock, TrustedSite, HackerGuardian PCI Scan) and enterprise certificate management platforms (DigiCert CertCentral, Trust Lifecycle Manager, Sectigo Certificate Manager, IoT Manager). The ecosystem includes automation tools (AutoInstall SSL for cPanel/Plesk, ACME-enabled certificates) and professional services (SSL Installation Service). The platform serves as a distributor/reseller rather than a Certificate Authority, offering wholesale pricing through partner programs including reseller, technology partner, integration partner, strategic partner, and affiliate tracks.
Differentiator
Problem solved
Functional benefit
Products and services
- DigiCert SSL Certificates Premium SSL/TLS certificates from DigiCert including Secure Site Pro (EV/OV), Secure Site (EV/OV/Wildcard/Multi-Domain), Basic SSL (EV/OV/Wildcard/Multi-Domain), and Standard SSL, with warranties up to $2MM and features such as CT log monitoring, post-quantum cryptography, and malware scanning; intended for enterprises requiring high-assurance certificates.
- GeoTrust SSL Certificates Full portfolio of GeoTrust SSL certificates including TrueBusiness ID (EV/OV/Wildcard/Multi-Domain), QuickSSL Premium (SAN/Wildcard), and DV SSL with up to 256-bit encryption; aimed at SMBs and mid-market businesses.
- RapidSSL Certificates Entry-level DV SSL certificates with fully-automated issuance, including RapidSSL and RapidSSL Wildcard, with over 99% browser recognition; targeted at SMBs and budget-conscious buyers.
- Sectigo SSL Certificates Sectigo SSL/TLS portfolio including EV SSL, OV SSL (Multi-Domain/UCC), SSL Wildcard, Code Signing, EV Code Signing, and ACME-enabled certificates; targeted at SMB through enterprise customers.
- Comodo SSL Certificates Comodo-branded SSL portfolio including PositiveSSL (DV), EssentialSSL, EnterpriseSSL (Pro with EV/Wildcard/Multi-Domain), InstantSSL (Pro/Premium), Comodo SSL, Multi-Domain SSL, EV SSL, UCC, and Code Signing certificates; targeted at budget-sensitive SMB buyers.
- Thawte SSL Certificates Thawte SSL/TLS certificates including SSL Webserver (EV/OV), SSL123 (DV), SSL Webserver Wildcard, SSL Webserver Multi-Domain Wildcard, and Code Signing; targeted at global SMBs and enterprises.
- Code Signing Certificates Digital certificates from DigiCert, Sectigo, and Comodo for signing code, software, and executables to assert developer identity, prevent tampering, and gain user trust; aimed at software developers and ISVs.
- Email Signing Certificates (S/MIME) DigiCert Secure Email for Business (Premium) and Individuals (Class 1 S/MIME) certificates that provide digital signatures and encryption for email communications; targeted at individuals and enterprises needing secure email.
- Mark Certificates (VMC/CMC) Verified Mark Certificates (VMC) and Common Mark Certificates (CMC) for email clients supporting BIMI standards, displaying brand logos in recipient inboxes; intended for brand marketers and senders.
- Document Signing Certificate DigiCert Document Signing Certificates providing legally binding digital signatures with Adobe trust and two-factor authentication for private key protection; aimed at enterprises needing compliant document signing.
- Comodo Personal Authentication Certificates Comodo Enterprise, Pro, and Basic Personal Authentication certificates providing encrypted and digitally signed email, two-factor authentication, document security, and server authentication; targeted at individuals and businesses.
- CodeGuard Backup Automatic website backup service with one-click restore, malware scanning, malware removal, and time-machine-style recovery for websites; targeted at website owners and SMBs.
- cWatch Web Managed Security-as-a-Service (SECaaS) solution backed by cybersecurity experts that provides malware scanning, removal, and website security protection; targeted at SMBs.
- SiteLock Website security solution protecting sites against hackers and malware with daily scanning, vulnerability detection, and threat removal; targeted at small and mid-sized businesses.
- TrustedSite Trust-building service providing proven trust seals and certifications to increase customer confidence in website security and business legitimacy; targeted at SMBs seeking to boost conversion.
- HackerGuardian PCI Scan PCI DSS compliance reporting service with actionable intelligence for vulnerabilities, providing over 30,000 individual vulnerability tests and quarterly compliance validation; targeted at merchants and processors.
- SSL Certificate Installation Service Professional SSL certificate installation service where The SSL Store experts install certificates on the customer's web server, including CSR generation assistance and support for 100+ server types, priced at ₹7,805.21 per certificate per server; targeted at customers without in-house expertise.
- AutoInstall SSL Automated SSL installation plugin for cPanel and Plesk web hosting control panels enabling one-click certificate installation for Linux (Apache/NGINX) and Windows (IIS) servers with full lifecycle automation; targeted at web hosts and SMBs.
- ACME-Enabled SSL Certificates Automated certificate issuance and renewal using the ACME protocol, compatible with Windows, Linux, Kubernetes, cPanel, Plesk, and major web servers; targeted at DevOps teams and hosting providers.
- DigiCert CertCentral Enterprise-class SSL/TLS certificate management platform providing scalable software for certificate management, vulnerability scanning, and automated certificate lifecycle management; targeted at large enterprises.
- DigiCert Trust Lifecycle Manager Comprehensive PKI management system for managing public and private certificates from one unified interface, providing inventory, issuance, management, notifications, integration, and automation capabilities; targeted at large enterprises.
- DigiCert Software Trust Manager Software security platform providing role-based access, malware analysis, and secure code signing to protect software supply chains; targeted at software developers and security teams.
- Sectigo Certificate Manager Certificate lifecycle manager for managing high volumes of digital certificates, reducing costs and avoiding downtime across enterprise infrastructures; targeted at enterprises with large PKI estates.
- Sectigo IoT Manager Platform IoT security platform providing data encryption, device authentication, firewalls, and secure booting for IoT devices; targeted at IoT manufacturers.
- Enterprise Control Panel Specialized portal for manually managing SSL/TLS certificates with enterprise-grade features and controls; targeted at enterprise customers.
- Managed PKI Fully managed Private CA solutions available as cloud-based and on-premises deployments for enterprise PKI needs; targeted at enterprises building private certificate authority infrastructure.
- Private CA Private Certificate Authority creation and management service eliminating the cost and complexity of building private PKI infrastructure; targeted at enterprises needing private trust hierarchies.
- IoT Certificate Management
Quantifiable outcome
- Save up to 90% on SSL certificates compared to buying direct
- +3 more outcomes
Companies that use The SSL Store
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
The SSL Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
The SSL Store partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- DigiCertflagshipDigiCert is the parent company of The SSL Store. The SSL Store is now part of the DigiCert family, offering DigiCert's full portfolio of SSL/TLS certificates, PKI solutions, and enterprise security products.
- SectigocoreMajor Certificate Authority partner offering a wide range of SSL/TLS certificates, code signing certificates, and Sectigo Certificate Manager for lifecycle management. Available through The SSL Store platform with competitive wholesale pricing.
- ComodocoreComodo is a major CA partner offering SSL certificates, code signing, website security solutions including cWatch Web, and personal authentication certificates. Platinum partner status with extensive product catalog.
- GeoTrustcoreOne of the oldest Certificate Authorities offering TrueBusiness ID certificates, QuickSSL Premium, and domain validation products. Save up to 70% compared to vendor pricing through The SSL Store.
- ThawtecoreThe world's first international CA offering SSL certificates, code signing, and email certificates. Offers affordable security solutions across all business sizes with global recognition.
- RapidSSLcoreRapidSSL provides fast, automated domain validation SSL certificates at incredibly low prices. Save up to 73% compared to vendor pricing with fully-automated issuance process.
- VenaficoreVenafi is the industry-leading platform for management of private keys and certificates. The SSL Store offers a Venafi Trust Protection Platform driver for certificate authority integration.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
The SSL Store competitors and assessment
Company assessmentDirect peers
- GlobalSign: GlobalSign is a Certificate Authority offering SSL/TLS, PKI, and IoT certificates through direct sales and partner channels. Comparable product portfolio and similar enterprise and SMB focus make it a strong direct peer.
- GoDaddy: GoDaddy is a major domain registrar and web hosting provider that bundles and resells SSL certificates to its end-user customer base, serving the same SMB/website-owner segment as The SSL Store.
- Namecheap: Namecheap is a domain registrar and hosting provider that resells SSL certificates from multiple CAs at competitive pricing, mirroring The SSL Store's multi-vendor reseller model for SMB customers.
- Sectigo: Sectigo is one of the largest Certificate Authorities globally and a direct supplier to The SSL Store. It competes both as a CA and offers similar certificate products (DV, OV, EV, wildcard, multi-domain, code signing) with its own channel partner program.
Broad incumbents
- Cloudflare: Cloudflare provides free universal SSL via its CDN/security platform and offers advanced certificates as part of higher tiers, competing in the same end-market but with a fundamentally different (platform-led) distribution model.
- DigiCert: DigiCert is the parent company and the world's largest Certificate Authority, offering the same SSL/TLS product portfolio as well as enterprise PKI (CertCentral, Trust Lifecycle Manager). Operates both as a supplier and an overlapping commercial channel.
- Entrust: Entrust is a broader identity and security incumbent offering SSL/TLS certificates as part of a wider portfolio spanning PKI, identity verification, and payments. Comparable CA capabilities but operates as a broad security vendor rather than SSL specialist.
Others
- Venafi: Venafi is a leading certificate lifecycle management platform and an integration partner of The SSL Store (via Trust Protection Platform driver). Adjacent ecosystem participant rather than a direct competitor.
- Keyfactor: Keyfactor is a PKI and certificate management platform listed as an integration partner of The SSL Store. It sits in the broader certificate management ecosystem rather than competing head-to-head in distribution.
Emerging players
- Let's Encrypt: Let's Encrypt is a free, automated Certificate Authority that has issued hundreds of millions of DV SSL certificates. It does not directly resell but commoditizes the entry-level SSL market in which The SSL Store competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The SSL Store social profiles
Digital presenceThe SSL Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The SSL Store leadership team
Management profileNumber of profiles
Profiles11 records
The SSL Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The SSL Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The SSL Store
What does The SSL Store do?
The SSL Store is a Platinum SSL/TLS certificate distributor and reseller that aggregates 110+ security products from leading Certificate Authorities (DigiCert, Sectigo, Comodo, GeoTrust, Thawte, RapidSSL) and sells them at wholesale prices via its own storefronts, white-label partner sites, and a REST API for automated certificate lifecycle management. Its portfolio also includes code signing, email signing (S/MIME), mark certificates (VMC/CMC), enterprise PKI/CLM platforms, and complementary website security products (CodeGuard, cWatch, SiteLock, TrustedSite).
Is The SSL Store a public or private company?
The SSL Store is a private company. It is classified as corporate owned and is currently operating.
When was The SSL Store founded?
The SSL Store was founded in 2007. It employs 11 to 50 people.
Where is The SSL Store based?
The SSL Store is headquartered in Ahmedabad, India, in the Asia region.
How does The SSL Store make money?
Four revenue lines are on record. SSL Certificate Reseller is the primary driver. The others are partner Revenue Share, professional Installation Services and enterprise Solutions.
Who are The SSL Store's main competitors?
Direct peers on record are GlobalSign, GoDaddy, Namecheap and Sectigo. Broad incumbents are Cloudflare, DigiCert and Entrust. Others are Venafi and Keyfactor. Let's Encrypt is listed as an emerging player.
Does The SSL Store have an API?
Yes. The SSL Store offers a robust REST API that enables partners and developers to programmatically manage the full SSL certificate lifecycle. The API supports product queries, new orders, order management (status, re-issue, refund, revoke), certificate downloads, CSR generation/validation, user account management, and SSL tools (checker, converter, decoder). It also includes subscription APIs for automated certificate management and dedicated APIs for CodeGuard, TrustedSite, SiteLock, and cWatch products. Authentication uses PartnerCode and Auth Token. Available endpoints include SANDBOX (sandbox-wbapi.thesslstore.com/rest/) and LIVE (api.thesslstore.com/rest/ and api.thesslstore.eu/rest/). PHP and .NET SDK/examples are available. Developer documentation is at www.thesslstore.com/api.
What industry is The SSL Store in?
The SSL Store's product category is SSL/TLS Certificate Distribution and PKI Solutions. Its primary akta.pro industry code is BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption). Its NAICS code is 561621 and its SIC code is 5734.