Uncommon Caribbean Media, Inc.
Uncommon Caribbean Media is a bootstrapped digital travel publisher founded in 2010 by brothers from St. Croix, producing first-person editorial guides across 35+ Caribbean destinations and monetizing through advertising, sponsorships, and a small merchandise shop.
- Company typePrivate
- Founded2010
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Uncommon Caribbean Media, Inc. does
Uncommon Caribbean Media, Inc. is a privately held, bootstrapped digital travel media company founded in 2010 by brothers Steve and Patrick Bennett, natives of St. Croix, US Virgin Islands. The company publishes an experiential Caribbean travel guide at uncommoncaribbean.com, producing first-person editorial content on off-the-beaten-path destinations, beaches, sailing, hiking, rum, and food across 35+ Caribbean islands and territories. The content archive spans 364+ pages and is distributed globally through the website, social channels (150,000+ cumulative followers across Instagram, TikTok, YouTube, Facebook, and X), and an email newsletter. The technology stack is a WordPress-based publishing platform with no mobile app, no public API, and no AI capabilities evident in the data.
The business model is primarily advertising- and sponsorship-led, monetizing reader attention through travel-brand partnerships (hotels, resorts, restaurants, tourism boards) and sponsored content, with a 'Work With Us' commercial page indicating active partnership sales. A secondary revenue stream is direct-to-consumer merchandise sold through a separate e-commerce site (uncommoncaribbeanshop.com), including branded apparel such as Virgin Islands Seaplane Shuttle t-shirts. All editorial content is provided free to readers, with no subscription or paywall. The company is registered in the US, has 1-10 employees (effectively the two co-founders), operates remotely from St. Croix, and has not raised institutional capital or executed any M&A, partnerships, or leadership changes since founding.
Uncommon Caribbean Media, Inc. firmographics
Firmographics- Name
- Uncommon Caribbean Media, Inc.
- Legal name
- Uncommon Caribbean Media, Inc.
- Website
- https://uncommoncaribbean.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uncommon Caribbean Media is a bootstrapped digital travel publisher founded in 2010 by brothers from St. Croix, producing first-person editorial guides across 35+ Caribbean destinations and monetizing through advertising, sponsorships, and a small merchandise shop.
- Ownership category
- akta.pro rank
Uncommon Caribbean Media, Inc. industry classification
Industry- Product category
- Online Travel Media
- NAICS
- Broadcasting and Content Providers (516), Independent Artists, Writers, and Performers (71151)
- SIC
- Miscellaneous Publishing (2741), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where Uncommon Caribbean Media, Inc. is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Uncommon Caribbean Media, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising and Sponsorships: The site features brand partnerships and sponsored content with travel-related brands including hotels, resorts, restaurants, and tourism boards across the Caribbean. They have a 'Work With Us' page indicating commercial partnerships.
- Affiliate Revenue: The site operates an online shop (uncommoncaribbeanshop.com) selling merchandise including branded t-shirts featuring Caribbean themes such as the Virgin Islands Seaplane Shuttle nostalgic merchandise.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Uncommon Caribbean Media, Inc. product offering
Product offeringCore offering
Uncommon Caribbean Media, Inc. operates a digital travel publication (uncommoncaribbean.com) that publishes first-hand, experiential Caribbean travel content. The site aggregates 364+ pages of destination guides, photo features, rum reviews, beach lists, sailing content, and Caribbean food articles covering 35+ Caribbean islands and territories. The company also runs an online merchandise shop (uncommoncaribbeanshop.com) selling branded apparel such as Virgin Islands Seaplane Shuttle t-shirts, and earns revenue from brand partnerships, sponsored content, and advertising.
Product overview
Uncommon Caribbean is a digital travel media company operating a content website that provides experiential Caribbean travel guides and editorial content. The core product is the Uncommon Caribbean Travel Guide Website, which aggregates destination travel guides, photo features, rum reviews, beach recommendations, sailing content, and Caribbean food content across multiple Caribbean islands. Additional offerings include the Uncommon Caribbean Shop for merchandise sales. The company is operated by Steve and Patrick Bennett, two brothers from St. Croix, who produce first-hand travel content emphasizing authentic island life and cultural heritage over typical tourist-focused content.
Differentiator
Problem solved
Functional benefit
Products and services
- Uncommon Caribbean Travel Guide Website An online editorial publication providing free, first-hand, off-the-beaten-path Caribbean travel content covering 35+ destinations, including destination guides, beach lists, rum reviews, sailing features, food articles, and a weekly Photo of the Week series, targeted at individual travelers seeking authentic Caribbean experiences.
- Uncommon Caribbean Shop
Companies that use Uncommon Caribbean Media, Inc.
Customer profileSegments1 record
Ideal customer profiles1 record
Uncommon Caribbean Media, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uncommon Caribbean Media, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Uncommon Caribbean Media, Inc. competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Uncommon Caribbean Media, Inc. social profiles
Digital presenceUncommon Caribbean Media, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uncommon Caribbean Media, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Uncommon Caribbean Media, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uncommon Caribbean Media, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uncommon Caribbean Media, Inc.
What does Uncommon Caribbean Media, Inc. do?
Uncommon Caribbean Media, Inc. operates a digital travel publication (uncommoncaribbean.com) that publishes first-hand, experiential Caribbean travel content. The site aggregates 364+ pages of destination guides, photo features, rum reviews, beach lists, sailing content, and Caribbean food articles covering 35+ Caribbean islands and territories. The company also runs an online merchandise shop (uncommoncaribbeanshop.com) selling branded apparel such as Virgin Islands Seaplane Shuttle t-shirts, and earns revenue from brand partnerships, sponsored content, and advertising.
Is Uncommon Caribbean Media, Inc. a public or private company?
Uncommon Caribbean Media, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uncommon Caribbean Media, Inc. founded?
Uncommon Caribbean Media, Inc. was founded in 2010. It employs 1 to 10 people.
Where is Uncommon Caribbean Media, Inc. based?
Uncommon Caribbean Media, Inc. is headquartered in Fort Lauderdale, United States, in the North America region.
How does Uncommon Caribbean Media, Inc. make money?
Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are affiliate Revenue.
Does Uncommon Caribbean Media, Inc. have an API?
No public API is recorded for Uncommon Caribbean Media, Inc..
What industry is Uncommon Caribbean Media, Inc. in?
Uncommon Caribbean Media, Inc.'s product category is Online Travel Media. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies. Its NAICS code is 516 and its SIC code is 2741.