What Penguin Tech does

Penguin Tech is an India-based IT services firm that provides web development, e-commerce, CMS, app development, digital marketing, SEO, and graphic design services to small businesses, local service companies, and budget-tier corporate clients. Its core products include Web Solutions (responsive/static/corporate websites built with HTML, CSS, JavaScript, and jQuery), e-commerce platform builds, CMS implementations, and mobile apps for iOS and Android — supplemented by Salesforce-related development and graphic design. The company also offers website maintenance and a low-priced e-commerce subscription product (1,000 TK/month), though pricing is mostly project-based/quote-based with retainer structures for ongoing digital marketing and maintenance.

Operationally, Penguin Tech runs as a direct-to-consumer, sales-led agency: customer acquisition flows through its website (penguintech.co.in), phone (+91 81759 82785), email, and contact forms, supported by multi-channel marketing including organic SEO, Google Ads, social media advertising, content marketing, and email campaigns. Local SEO targeting — Google My Business optimization plus listings on IndiaMart, Justdial, Sulekha, and TradeIndia — is a prominent acquisition channel for Indian SMB clients.

Founders Asit Gupta and CEO Siddhant Singh lead a team of 11–50 employees. The firm is privately held, bootstrapped, with no parent company or institutional investment identified. Multiple inconsistencies in the public data (founding year 2018 vs 2019; office locations listed variously as Jaipur, Bangalore, Hyderabad; the e-commerce subscription priced in TK despite Indian operations) suggest limited marketing discipline. Primary customer segments are SMBs and local service businesses; specific named enterprise customers are absent, and customer logos on the website are presented anonymously (logo-1 through logo-10). Testimonials reference budget-friendly website design services in Uttar Pradesh and broader India. The firm claims delivery of 15,000+ e-commerce stores — a figure that sits well above what is plausible for a team of this size and should be treated with skepticism absent third-party verification.

Name

Penguin Tech

Legal name

Penguin Tech

Website

https://penguintech.co.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Penguin Tech is an India-based IT services firm offering web development, e-commerce, CMS, app development, SEO, digital marketing, and graphic design to small businesses, local service companies, and budget-tier corporate clients, operating as a bootstrapped, sales-led agency with direct-to-customer acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Website and App Development: Custom web and mobile application development services billed on a project basis, delivering solutions tailored to client business needs with discovery, planning, design, development, testing, and deployment phases.
2. Digital Marketing Services: Comprehensive digital marketing including SEO, social media management, email campaigns, content marketing, and paid advertising services typically structured as ongoing retainer or project-based engagements.
3. Website Maintenance Services: Ongoing website maintenance including regular updates, security checks, performance optimization, and backup/recovery services, likely structured as recurring retainer agreements.
4. E-commerce Platform Subscription: E-commerce platform with plans starting at 1,000 TK/month offering scalable features for online store creation and management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Penguin Tech is an India-based IT services firm that designs and develops websites, mobile applications, e-commerce platforms, and CMS solutions for businesses. Its service portfolio also covers digital marketing (SEO, social media, email, paid ads) and graphic design, delivered through a discovery-planning-execute-deliver process with 24/7 expert support.

Product overview

Penguin Tech is an IT services company offering a portfolio of digital services centered around website and app development. The core offerings include Web Solutions (encompassing static websites, one-page websites, corporate websites, and responsive/mobile-friendly designs), ECommerce for online store development, CMS solutions for content management, and App Development for iOS and Android. These development services are complemented by Digital Marketing (covering content creation, social media, email campaigns, and paid ads), SEO services (including local SEO, Google My Business optimization, and link building), and Graphic Design. Website Maintenance Services provide ongoing support for clients' digital properties. The company specializes in Salesforce development alongside general website and app development.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Solutions

Quantifiable outcome

• 300% increase in monthly local leads reported for clients using Local SEO services

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: US-based full-service digital marketing agency offering web design, SEO, and digital marketing — comparable service portfolio with a stronger brand and larger scale, serving similar SMB and mid-market segments.
• PixelCrayons: Indian digital agency offering web development, e-commerce, CMS, SEO, and digital marketing services — directly comparable in service mix and SMB/startup customer base.
• Konstant Infosolutions: India-based web and mobile app development agency serving SMBs and enterprises with custom development, e-commerce, and digital marketing — comparable mid-sized Indian agency with overlapping offerings.
• OpenXcell: India-based web and mobile app development agency offering web, app, CMS, and digital marketing services to SMBs and startups — overlapping service portfolio, similar SMB focus, and comparable firm size.
• Fatbit Technologies: Indian web and e-commerce development firm offering online store platforms, custom web development, and digital services — directly comparable in e-commerce platform and web development focus.

Broad incumbents

• Infosys: Global Indian IT services giant offering web development, digital, and consulting capabilities as part of a much broader portfolio — establishes the enterprise-scale ceiling and competitive backdrop for the services category Penguin Tech operates in.
• HCL Technologies: Large Indian IT services firm providing application development, digital, and engineering services — overlaps with Penguin Tech's web/app development and IT services offerings at enterprise scale.
• Wipro: Major Indian IT services and consulting company with web/digital engineering practices that overlap with Penguin Tech's web and app development services, though Wipro serves global enterprise clients.
• Mindtree (LTIMindtree): Indian IT services and digital transformation company with web development, digital marketing, and CMS capabilities — comparable services as part of a much broader enterprise portfolio.
• Tata Consultancy Services (TCS): Largest Indian IT services firm offering application development, digital transformation, and consulting — a broad incumbent whose service catalogue overlaps with Penguin Tech's offerings at vastly greater scale.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/penguin-tech-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penguin Tech