Universal Imaging
Universal Imaging is a privately held Bedford Hills, NY distributor of veterinary and medical imaging equipment — ultrasound, digital radiography, CT, and MRI — combined with 100+ accredited continuing education courses annually for companion animal, equine, and human healthcare practitioners.
- Company typePrivate
- Founded1974
- HeadquartersBedford Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Universal Imaging does
Universal Imaging Inc., founded in 1974 by Peter Brunelli and headquartered in Bedford Hills, New York, is a privately held distributor of veterinary and medical imaging equipment paired with a long-running continuing education program. The company resells and supports third-party imaging hardware — Canon Aplio a-series ultrasound systems, Sonoscape S-Series portable veterinary ultrasound, and the Stalo Series AGFA equine mobile digital X-ray — alongside its own software including the Universal Cloud Solution for image archiving with automatic PACS syncing, a DICOM viewer, server applications, and X-ray image processing tools. Equipment categories span ultrasound (console and portable), digital radiography (companion and equine), computed tomography (CT), and MRI.
The business operates on three revenue streams: hardware sales through a direct field sales force with product specialists, 100+ credited continuing education courses per year priced between $590 and $3,000 per participant, and special financing (including 'No Payment for 6 months') to facilitate equipment purchases. Primary customer segments are companion animal veterinary practices and equine practitioners, with a secondary medical/human healthcare segment covering cardiology, emergency medicine, endocrinology, musculoskeletal, OB/GYN, podiatric, and vascular ultrasound. Workshops and CE delivery currently span New York, Illinois, Colorado, Ohio, and California.
The company's strategic differentiation rests on an education-integrated distribution model: over 30 years of ultrasound teaching experience, instructors drawn from major veterinary schools, and OEM partnerships with Canon Medical Systems, Sonoscape, and AGFA HealthCare. The entity is owned by UMS Solutions, Inc., employs 11-50 people, has no disclosed funding rounds or institutional investment, and operates under President Richard Brunelli, continuing the founder's legacy. No AI/ML capabilities, public financials, or global operations are evidenced in available source material.
Universal Imaging firmographics
Firmographics- Name
- Universal Imaging
- Legal name
- Universal Imaging Inc.
- Website
- https://universalimaginginc.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Universal Imaging is a privately held Bedford Hills, NY distributor of veterinary and medical imaging equipment — ultrasound, digital radiography, CT, and MRI — combined with 100+ accredited continuing education courses annually for companion animal, equine, and human healthcare practitioners.
- Ownership category
- akta.pro rank
Universal Imaging industry classification
Industry- Product category
- Medical Imaging Equipment
- NAICS
- Veterinary Services (541940)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)
- akta.pro secondary industries
- Veterinary Lab/Imaging Integration & LIS/PACS Connectivity (HLAMAMAG), Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK), Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity) (HLACABAM), Computed Tomography (CT) Systems (HLAHABAB)
Keywords
Where Universal Imaging is headquartered
LocationHeadquarters
- HQ city
- Bedford Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Universal Imaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Medical Imaging Equipment Sales: Sale of imaging equipment including ultrasound systems, digital radiography, CT, and MRI systems. Products include Canon Aplio a-series, Sonoscape S-Series portable ultrasound, and Stalo AGFA equine mobile digital X-ray.
- Continuing Education and Training Services: Over 100 credited Continuing Education courses conducted, administered, or sponsored each year. Includes workshops, webinars, and hands-on training in ultrasound techniques for veterinary and medical professionals. Tuition ranges from $590 to $3,000 per course.
- Special Financing Services: Provides financing options for equipment purchases including 'No Payment for 6 months' promotional financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Basic/Intermediate Abdominal Ultrasound Workshop - 15 CE Credits, 2-day course |
| Other | Multi-year contract | Advanced Abdominal Workshop - 16 CE Credits, 2-day course |
| Other | Multi-year contract | Advanced Echocardiography Workshop - 21 CE Credits, 3-day immersive course |
| Other | Multi-year contract | Musculoskeletal Ultrasound for Equine Practitioners - 1-day workshop |
| Other | Multi-year contract | Special Financing - Equipment Purchase |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Universal Imaging product offering
Product offeringCore offering
Universal Imaging distributes diagnostic imaging equipment—including ultrasound systems, digital radiography, CT, and MRI—primarily to companion animal and equine veterinary practices, with secondary offerings to medical professionals. The portfolio features Canon Aplio a-series ultrasound, Sonoscape S-Series portable ultrasound, and Stalo Series AGFA equine mobile digital X-ray. The company complements its equipment sales with more than 100 credited continuing education courses annually, cloud-based image archiving, and special financing for equipment purchases.
Product overview
Universal Imaging provides a comprehensive portfolio of veterinary and medical imaging equipment combined with education services. The equipment lineup includes Canon Aplio a-series ultrasound systems, Stalo Series AGFA equine mobile digital X-ray, and Sonoscape S-Series portable veterinary ultrasound, complemented by digital radiography (companion and equine), computed tomography, and MRI systems. Software offerings include the Universal Cloud Solution for image storage and archiving, DICOM viewer, server applications, and X-ray image processing tools. The company distinguishes itself through its educational foundation, offering over 100 credited continuing education courses annually through lectures, workshops, and webinars for both companion animal and equine veterinary practitioners. Equipment is complemented by special financing options.
Differentiator
Problem solved
Functional benefit
Brands
- Universal Cloud Solution: Cloud and archive solution for imaging data management.
- Universal Ultrasound Seminars
Products and services
- Canon Aplio a-series High-definition ultrasound system with advanced beam technology delivering superior image quality, improved penetration, and reduced artifacts for clinical applications. Targeted at busy clinicians across veterinary and medical practices.
- Stalo Series AGFA Equine Mobile Digital X-ray Complete ambulatory digital X-ray system in a lightweight, durable double-locking case designed for equine practitioners. Features AGFA MUSICA 3+ award-winning technology for superior image quality and a seamless radiography workflow in the field.
- Sonoscape S-Series Portable Veterinary Ultrasound Portable veterinary ultrasound system with digital beamformer technology, U-scan advanced speckle reduction, pulse inversion harmonics, and multi-parameter compound imaging. Features an intuitive touchscreen interface and ergonomic design for mobile veterinary imaging.
- Universal Cloud Solution Cloud-based imaging storage and archive solution for managing and accessing medical images across devices. Supports automatic PACS syncing for veterinary and medical imaging workflows.
- DICOM Viewer DICOM-compliant viewer for reviewing and analyzing medical images. Used by veterinary and medical imaging practitioners for diagnostic review.
- Server Applications Server-side software applications for imaging management and workflow automation. Supports imaging infrastructure for veterinary and medical practices.
- X-Ray Image Processing Image processing software for enhancing and optimizing X-ray images. Used by radiography practitioners to improve diagnostic image quality.
- Console Veterinary Ultrasound Cart-based veterinary ultrasound systems with full-featured capabilities for clinical settings in companion animal and equine practices.
- Portable Veterinary Ultrasound Portable veterinary ultrasound systems for mobile and field diagnostic applications in companion animal and equine practices.
- Veterinary Computed Tomography (CT) Systems Veterinary computed tomography imaging systems for advanced diagnostic imaging in companion animal practices.
- Veterinary MRI Systems Veterinary magnetic resonance imaging systems for detailed anatomical imaging of companion animal patients.
- Medical Ultrasound Medical-grade ultrasound systems for clinical diagnostic applications in cardiology, emergency medicine, OB/GYN, vascular, and other medical specialties.
- Companion Digital Radiography Digital radiography systems designed for companion animal veterinary practices.
- Equine Digital Radiography Digital radiography systems specifically designed for equine veterinary practitioners for field and clinic use.
- Continuing Education Programs Over 100 credited continuing education courses annually including lectures, labs, webinars and workshops for companion animal and equine practitioners covering abdominal ultrasound, cardiac ultrasound, and advanced imaging techniques.
Companies that use Universal Imaging
Customer profileSegments3 records
Ideal customer profiles3 records
Universal Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Universal Imaging partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Canon Medical Systems (Aplio a-series)coreCanon Aplio a-series integrated into Universal Imaging's product portfolio. The Aplio a-series features industry-leading imaging technologies including unique Beam technology for high-definition images, advanced penetration, and fewer artifacts.
- SonoscapecoreSonoscape S-Series portable veterinary ultrasound offered as part of product lineup. Next-generation portable ultrasound with digital beamformer, responsive touchscreen, and ergonomic design for mobile veterinary imaging.
- AGFA HealthCare (MUSICA)coreAGFA MUSICA 3+ award-winning technology featured in Stalo Series equine mobile digital X-ray system. Provides seamless and efficient radiography workflow with superb image quality.
- VetPDminorVetPD course partnership for Musculoskeletal Ultrasound for Equine Practitioners workshop. Sponsored by Universal @AAEP 2025, held at VetweRx Equine Group in Longmont, CO.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Universal Imaging competitors and assessment
Company assessmentDirect peers
- Sound Technologies (an Antech company): Veterinary imaging distributor owned by Antech Diagnostics offering ultrasound, digital radiography, CT, and MRI systems plus service and education to companion-animal practices. Most directly comparable to Universal Imaging's companion-animal vertical and product portfolio.
- Diagnostic Imaging Systems (DIS): Specialty distributor of veterinary ultrasound, digital X-ray, and imaging accessories with strong focus on companion-animal and equine markets. Closely matches Universal's curating-distributor-plus-service model.
- Esaote North America: Veterinary and human ultrasound manufacturer (MyLab series) sold into companion-animal and equine practices with MRI and dedicated vet channels. Comparable as an OEM with veterinary-specialty imaging depth that Universal resells competing products alongside.
- Mindray Animal Medical: Vertically integrated manufacturer of veterinary ultrasound, patient monitoring, and in-vitro diagnostics with direct North American vet sales. Comparable as a full-spectrum veterinary imaging vendor competing for the same buyer budgets.
Broad incumbents
- Canon Medical Systems USA: OEM of the Aplio a-series ultrasound Universal resells; broader portfolio spans CT, MRI, and ultrasound across human healthcare. Relevant as both a partner and a competitive incumbent if Canon expands direct veterinary distribution.
- GE HealthCare: Global incumbent in medical imaging (ultrasound, CT, MRI, X-ray) with growing veterinary footprint. Comparable as a broad-line competitor whose scale and balance sheet pressure specialist distributors.
- Siemens Healthineers: Major medical imaging OEM offering ultrasound, CT, MRI, and X-ray systems used in both human and veterinary specialty hospitals. Comparable as a broad incumbent with deep R&D and global service infrastructure.
- Philips Healthcare: Global medical imaging incumbent offering ultrasound, CT, and image-management software. Comparable as a competitor with overlapping modalities and as a potential PACS/cloud competitor to Universal Cloud Solution.
- Carestream Health: Provider of medical and veterinary digital radiography, image management software, and X-ray solutions. Comparable in the digital X-ray and image-software categories where Universal's Stalo AGFA and DICOM stack compete.
Emerging players
- Butterfly Network: Portable, single-probe ultrasound-on-chip vendor expanding into veterinary applications (Vet IQ). Comparable as an emerging modality disruptor whose lower-cost portable devices could commoditize the portable-ultrasound segment Universal resells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Universal Imaging social profiles
Digital presenceUniversal Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universal Imaging leadership team
Management profileNumber of profiles
Profiles1 record
Universal Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universal Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universal Imaging
What does Universal Imaging do?
Universal Imaging distributes diagnostic imaging equipment—including ultrasound systems, digital radiography, CT, and MRI—primarily to companion animal and equine veterinary practices, with secondary offerings to medical professionals. The portfolio features Canon Aplio a-series ultrasound, Sonoscape S-Series portable ultrasound, and Stalo Series AGFA equine mobile digital X-ray. The company complements its equipment sales with more than 100 credited continuing education courses annually, cloud-based image archiving, and special financing for equipment purchases.
Is Universal Imaging a public or private company?
Universal Imaging is a private company. It is classified as family owned and is currently operating.
When was Universal Imaging founded?
Universal Imaging was founded in 1974. It employs 11 to 50 people.
Where is Universal Imaging based?
Universal Imaging is headquartered in Bedford Hills, United States, in the North America region.
How does Universal Imaging make money?
Three revenue lines are on record. Medical Imaging Equipment Sales are the primary driver. The others are continuing Education and Training Services and special Financing Services.
Who are Universal Imaging's main competitors?
Direct peers on record are Sound Technologies (an Antech company), Diagnostic Imaging Systems (DIS), Esaote North America and Mindray Animal Medical. Broad incumbents are Canon Medical Systems USA, GE HealthCare, Siemens Healthineers, Philips Healthcare and Carestream Health. Butterfly Network is listed as an emerging player.
Does Universal Imaging have an API?
No public API is recorded for Universal Imaging.
What industry is Universal Imaging in?
Universal Imaging's product category is Medical Imaging Equipment. Its primary akta.pro industry code is HLAMAFAC, Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy), with a secondary code of HLAMAMAG, Veterinary Lab/Imaging Integration & LIS/PACS Connectivity. Its NAICS code is 541940 and its SIC code is 5047.