Rooftop Housing Group
Rooftop Housing Group is a UK non-profit housing association founded in 1994, owning and managing 7,000 affordable homes across South Worcestershire and North Gloucestershire. It provides social rent, shared ownership, retirement, and specialist supported housing for key workers, veterans, GRT communities, and vulnerable residents.
- Company typePrivate
- Founded1994
- HeadquartersWorcester, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rooftop Housing Group does
Rooftop Housing Group is a UK non-profit housing association (Registered Society No. 29661R) founded in 1994 and headquartered at 70 High Street, Evesham, Worcestershire. The organisation owns and manages approximately 7,000 affordable homes across South Worcestershire and North Gloucestershire, serving general housing seekers, key workers, retirees, Gypsy/Roma/Traveller communities, armed forces veterans, and vulnerable populations including domestic abuse survivors. Its portfolio spans social rent, shared ownership, retirement/housing-with-care, and specialist supported accommodation, with ongoing development activity (Broadway Lane, Crown Close, Almonry Close, Rosamond Close) and a £9.0M Social Housing Decarbonisation Fund retrofit programme covering 700 existing homes.
Operationally, Rooftop runs the MyRooftop Portal and mobile app — a tenant self-service platform for rent management, repair requests, and Neighbourhood Team contact — and delivers repairs and maintenance through a long-term outsourced partnership with Mears Group (effective 1 July 2026, replacing Platform Property Care). Revenue is generated primarily from recurring social rent and service charges, supplemented by shared ownership sales, full market property sales that cross-subsidise affordable delivery, and capital grants from Homes England and central government decarbonisation programmes. The organisation is governed by an independent Board under a community benefit society structure, holds ISO 9001/14001/45001 and Cyber Essentials Plus certifications, and is a member of the Chartered Institute of Housing and the National Housing Federation.
Rooftop Housing Group firmographics
Firmographics- Name
- Rooftop Housing Group
- Legal name
- Rooftop Housing Group Limited
- Website
- https://rooftopgroup.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rooftop Housing Group is a UK non-profit housing association founded in 1994, owning and managing 7,000 affordable homes across South Worcestershire and North Gloucestershire. It provides social rent, shared ownership, retirement, and specialist supported housing for key workers, veterans, GRT communities, and vulnerable residents.
- Ownership category
- akta.pro rank
Rooftop Housing Group industry classification
Industry- Product category
- Social Housing and Affordable Housing Services
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Residential Property Managers (531311), Other Community Housing Services (624229)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industry
- Affordable Housing Property Management (BPAJAGAJ)
Keywords
Where Rooftop Housing Group is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rooftop Housing Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Social Housing Rent: Recurring rental income from approximately 7,000 homes in South Worcestershire and North Gloucestershire
- Shared Ownership Sales: Partial home ownership model where customers purchase a share and pay rent on remaining portion
- Service Charges: Charges for additional services including grounds maintenance, estate services, and communal facilities
- Property Sales: Full market sales of developed properties to fund affordable housing operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Rent - Affordable rental housing for eligible applicants |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
Rooftop Housing Group product offering
Product offeringCore offering
Rooftop Housing Group is a non-profit housing association that owns and manages approximately 7,000 affordable homes across South Worcestershire and North Gloucestershire, offering social rented housing, shared ownership properties, and specialized housing schemes for key workers, veterans, elderly residents, and Gypsy, Roma and Traveller communities. The organization also delivers property repairs and maintenance services, money and benefits advice, and customer engagement programs, supported by a digital tenant portal (MyRooftop) and mobile app for rent management and service requests.
Product overview
Rooftop Housing Group offers a unified tenant services platform centered on the MyRooftop Portal and MyRooftop App, enabling residents to manage rent payments, request repairs, and communicate with housing officers. Beyond digital services, the organization provides physical housing assets including social rented homes, shared ownership properties, retirement and housing-with-care schemes, supported housing, key worker accommodation, and specialized Gypsy, Roma, and Traveller accommodation. Repairs and maintenance services are delivered through contracted partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Rented Homes
- Shared Ownership Homes
- Retirement and Housing-with-Care Flats
- Key Worker Accommodation
- Homes for Veterans
- Gypsy, Roma and Traveller Accommodation
- MyRooftop Tenant Portal
- MyRooftop Mobile App
- Repairs and Maintenance Services
- Money and Benefits Advice Service
- Affordable Housing Development Programme
- Home Energy Efficiency Upgrade Programme
Quantifiable outcome
- 100% gas compliance across 7,000 homes in 2024-2025
- +4 more outcomes
Companies that use Rooftop Housing Group
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Rooftop Housing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Rooftop Housing Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Mears GroupcoreNational repairs and maintenance provider appointed as long-term partner. From 1 July 2026, Mears fully delivers all repairs and maintenance services including day-to-day repairs, emergency works, disrepair works, damp/mould remediation, void inspections, major/planned works, structural repairs, disability adaptations, safety checks, and property health checks/MOTs.
- Wychavon District CouncilcoreLocal authority partnership for housing development and community services. Co-funder and planning authority for multiple developments including Fladbury and Pershore projects. Partnership on housing with care and supported housing initiatives.
- Speller MetcalfecoreWorcestershire-based building contractor constructing Almonry Close redevelopment in Pershore - 54 modern retirement flats. Local contractor prioritised to support regional economy.
- Aqua ConstructioncoreConstruction partner for Bishop's Cleeve regeneration. Completed Crown Close/Eversfield Close development (28 homes) and previous Bishops Drive/Pember Close project. Specialises in affordable housing schemes in South Worcestershire and North Gloucestershire.
- Gloucestershire PoliceminorPartnership for tackling anti-social behaviour and ensuring community safety. Collaboration on property inspections, evidence gathering, and legal action against ASB perpetrators.
- Tewkesbury Borough CouncilcoreLocal authority partnership for affordable housing development. Grant funding for Crown Close development in Bishop's Cleeve.
- Owl Partnership Ltd.coreDeveloper partner for Broadway Lane rural exception site in Fladbury. Delivered 34 affordable homes with local planning and community support.
- Stop Loan SharksminorPartnership to support customers affected by illegal money lending. Referral pathway and support services for vulnerable residents.
- StepwayminorLocal charity in Worcestershire supporting veterans. Rooftop helped raise over £1,000 through sponsored walk for the organization.
- Pexel Research ServicesminorIndependent market research company conducting Tenant Perception Surveys and Responsive Repairs Surveys on behalf of Rooftop until 31 March 2026 for Tenant Satisfaction Measures.
- Out2getherminorCommunity group for LGBT+ adults in Worcestershire. Rooftop signposts customers to this resource for LGBTQ+ community support and social connection.
Scale indicators9 records
Recent moves11 records
Expansion highlights6 records
Rooftop Housing Group competitors and assessment
Company assessmentDirect peers
- LiveWest: Large UK housing association operating affordable rental, shared ownership, and supported housing across the South West. Directly comparable in business model (non-profit registered provider), tenant segments (key workers, retirement, vulnerable groups), and reliance on Homes England grant funding.
- Stonewater: UK housing association providing affordable and supported housing including homes for veterans and vulnerable people. Closely comparable to Rooftop in mission-led positioning, specialization in retirement/supported housing, and emphasis on customer engagement and satisfaction measures.
- Orbit Group: Major UK housing association managing affordable homes across the Midlands and South. Comparable in scale (~45,000 homes), regional focus including Worcestershire-adjacent areas, development of new affordable supply, and investment in energy-efficiency retrofits.
- Sanctuary Housing: One of the UK's largest housing associations with operations across the Midlands and South West. Comparable in providing social rent, shared ownership, retirement living, and supported housing, plus deep investment in retrofit and development.
- Metropolitan Thames Valley: UK housing association with c.57,000 homes across the Midlands, South East, and East of England. Comparable as a non-profit registered provider with shared ownership, supported housing, and customer engagement programmes.
- Together Housing: Northern-based housing association offering affordable rent, shared ownership, retirement living, and supported housing. Directly comparable in operating model, customer segment mix, and dependence on Homes England grant funding.
- Platform Housing Group: Midlands-based housing association with c.48,000 homes including Worcestershire stock. Highly comparable to Rooftop in geographic overlap, development pipeline, and reliance on regional local authority partnerships.
- Longhurst Group: Midlands and South housing association with retirement living, shared ownership, and supported housing. Comparable in scale, mission, and service mix — including housing-with-care schemes similar to Rooftop's Almonry Close development.
Broad incumbents
- Home Group: Large UK housing association with c.55,000 homes and significant supported housing services. Comparable in operating model and mission-led positioning, but materially larger and more diversified geographically than Rooftop.
- Guinness Partnership: Large UK housing association with c.65,000 homes and significant retirement/supported living portfolio. Comparable in offering retirement housing with care and affordable rent, but at substantially greater scale than Rooftop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rooftop Housing Group social profiles
Digital presenceRooftop Housing Group compliance and trust
Trust signalCompliance6 records
Rooftop Housing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rooftop Housing Group leadership team
Management profileNumber of profiles
Profiles4 records
Rooftop Housing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rooftop Housing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rooftop Housing Group
What does Rooftop Housing Group do?
Rooftop Housing Group is a non-profit housing association that owns and manages approximately 7,000 affordable homes across South Worcestershire and North Gloucestershire, offering social rented housing, shared ownership properties, and specialized housing schemes for key workers, veterans, elderly residents, and Gypsy, Roma and Traveller communities. The organization also delivers property repairs and maintenance services, money and benefits advice, and customer engagement programs, supported by a digital tenant portal (MyRooftop) and mobile app for rent management and service requests.
Is Rooftop Housing Group a public or private company?
Rooftop Housing Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rooftop Housing Group founded?
Rooftop Housing Group was founded in 1994. It employs 101 to 250 people.
Where is Rooftop Housing Group based?
Rooftop Housing Group is headquartered in Worcester, United Kingdom, in the Europe region.
How does Rooftop Housing Group make money?
Four revenue lines are on record. Social Housing Rent is the primary driver. The others are shared Ownership Sales, service Charges and property Sales.
Who are Rooftop Housing Group's main competitors?
Direct peers on record are LiveWest, Stonewater, Orbit Group, Sanctuary Housing, Metropolitan Thames Valley, Together Housing, Platform Housing Group and Longhurst Group. Broad incumbents are Home Group and Guinness Partnership.
Does Rooftop Housing Group have an API?
No public API is recorded for Rooftop Housing Group.
What industry is Rooftop Housing Group in?
Rooftop Housing Group's product category is Social Housing and Affordable Housing Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of BPAJAGAJ, Affordable Housing Property Management. Its NAICS code is 53111 and its SIC code is 6513.