Tactica Interactive

What Tactica Interactive does

Tactica Interactive is a Winnipeg-based interactive digital media studio that designs and develops cross-platform websites, mobile applications, games, and social-media content for clients in healthcare, agriculture, government, education, and broadcasting. The firm builds natively on iOS and Android, develops games using Unity 3D and HTML5, and produces responsive web experiences, with a portfolio that includes health behaviour-change apps (OPERAS, HOPE, ENCOURAGE, Kidney Failure Risk Equation, Calm in the Storm, My Autism Passport), agricultural calculators (Canola Plant Density, Soybean App, Pest & Crop Management), interactive media (Travel Manitoba Trip Planner, Prairie Climate Atlas, 211 Manitoba, PEG), and transmedia companion products for broadcasters such as CBC and APTN.

The studio's core go-to-market is custom, project-based professional services combined with grant-funded research collaborations in which Tactica serves as a named partner on CIHR, MITACS, and IRAP applications, supplemented by Manitoba Interactive Digital Media Tax Credit investments. Pricing is custom-quoted and not publicly disclosed. Distribution combines direct client engagement, app store publishing (Apple App Store, Google Play), and physical installations such as the Manitoba Public Insurance distracted-driving simulator and the Travel Manitoba touchscreen.

The company is privately held with no disclosed institutional investors or funding rounds; leadership consists of CEO Kevin Glasier. Sub-brands Tactica Health and Tactica Ag formalize the firm's vertical focus, and the customer base is heavily weighted toward academic researchers, government agencies, non-profits, and Canadian broadcasters. The firm operates from a single Winnipeg headquarters at 423 Main St., 8th floor, with no disclosed subsidiaries beyond the two sub-brand entities.

Name

Tactica Interactive

Legal name

Tactica Interactive

Website

https://tactica.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tactica Interactive is a Winnipeg-based interactive digital media studio that designs cross-platform websites, mobile apps, games, and social-media experiences for academic researchers, healthcare organizations, agriculture groups, government agencies, and Canadian broadcasters, with grant-funded research collaborations as a core revenue channel.

Ownership category

akta.pro rank

Product category

Interactive Digital Media Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Interactive digital media
• Mobile app development
• Digital health solutions
• Cross-platform game development
• Web development services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Digital Development Services: Project-based professional services for developing websites, mobile apps, games, and digital media content for clients across health, agriculture, education, and media sectors.
2. Grant-funded Research Collaborations: Named partner on research grants (CIHR, MITACS, IRAP) contributing expertise in exchange for project funding and research outcomes.
3. Interactive Digital Media Tax Credits: Manitoba Interactive Digital Media Tax Credit investments used to finance projects and reduce development costs for qualifying initiatives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tactica Interactive is an award-winning interactive digital media studio that designs and develops cross-platform websites, mobile apps, games, and social media content for clients across health, agriculture, education, and media sectors. The company delivers custom-built digital solutions from strategy and conceptualization through design, development, and ongoing support, with specialized expertise in patient-centered digital health applications and research collaborations.

Product overview

Tactica Interactive is an award-winning interactive digital media studio offering a comprehensive portfolio of digital products and services. The core offerings include websites and mobile web development, native and hybrid mobile app development for iOS and Android, games development using Unity 3D and HTML5, online marketing services, and strategy consulting. Their product portfolio spans multiple verticals including digital health solutions (HOPE, OPERAS, ENCOURAGE, Kidney Failure Risk Equation, Calm In the Storm, My Autism Passport, Be Well Winnipeg), agricultural tools (Canola Calculator, Soybean App, Pest & Crop Management), educational products (Tiga Talk Speech Therapy Games, Tréma au Canada, Tiga Talk Campfire Adventure), consumer apps (3D Baby Pregnancy Tracker, Mixer, Churchill Travel App), and interactive experiences (Travel Manitoba Trip Planner, 211 Manitoba, Prairie Climate Atlas, PEG, One Ocean, Taken, Verdict, FutureCoast). They specialize in patient-centered digital health solutions and cross-platform digital media strategy for researchers, agencies, and producers.

Differentiator

Problem solved

Functional benefit

Brands

• Tactica Health: Digital health solutions subsidiary focused on patient-centered healthcare applications and wellness tools
• Tactica Ag

Products and services

• Websites & Mobile Web Development

Quantifiable outcome

• 80% of students agreed the distracted driving simulator convinced them it is not possible to safely text while driving
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• University of ManitobacoreStrategic or Co-development PartnerLong-standing research collaboration with University of Manitoba on digital health solutions including kidney disease risk tools, workplace wellness apps, and agricultural applications.
• Arthritis Research CanadacoreStrategic or Co-development PartnerCollaborated on OPERAS platform for rheumatoid arthritis self-management combining symptom monitoring and physical activity counselling.
• University of CalgarycoreStrategic or Co-development PartnerPartnership with Dr. Dawn Kingston on HOPE app for maternal mental health, integrating e-screening, e-referral and e-therapy.
• St. Boniface Hospital Albrechtsen Research CentrecoreStrategic or Co-development PartnerCollaboration with Dr. Todd Duhamel's research team on ENCOURAGE workplace wellness app for physical activity promotion.
• CBCcoreStrategic or Co-development PartnerMultiple collaborations on documentary companion digital media including Keeping Canada Alive, One Ocean, and Weather Gone Wild.
• Aboriginal Peoples Television Network (APTN)coreStrategic or Co-development PartnerOngoing partnership on Tiga Talk speech therapy games, Fit First fitness app, and Taken documentary digital media.
• United Way of WinnipegcoreStrategic or Co-development PartnerPartnership on 211 Manitoba, PEG community data visualization, and various mental health initiatives.
• Manitoba Public InsurancecoreStrategic or Co-development PartnerDevelopment of distracted driving simulator integrated into province's Driver Education curriculum.
• Klinic Community Health CentrecoreStrategic or Co-development PartnerMultiple collaborations on Calm in the Storm, Trauma Informed Care, and Manitoba Suicide Line projects.
• Canadian Mental Health AssociationcoreStrategic or Co-development PartnerDevelopment of Be Well Winnipeg mental health promotion app and recognition with Hero of Mental Health Award.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tactica
• LinkedInlinkedin.com/company/tactica-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tactica Interactive