Applicure

Web Application Firewall (Application Security)applicure.com

Applicure Technologies Ltd. is an Israel-based software vendor that develops dotDefender, a multi-platform Web Application Firewall protecting websites against SQL injection, cross-site scripting, and PCI DSS non-compliance, sold via direct sales and a global partner channel.

Company typePrivate
Founded2003
HeadquartersRamat Gan, Israel
Headcount11–50
GTM typeB2B
OfferingSoftware

What Applicure does

Applicure Technologies Ltd. is an Israel-based, privately held software vendor founded in 2003, headquartered in Ramat Gan, that develops dotDefender, a software-based Web Application Firewall (WAF). dotDefender protects websites and web applications against hacking attacks such as SQL injection and cross-site scripting, and supports PCI DSS compliance for online retailers handling financial data. The product is application- and infrastructure-independent, running on Windows or Linux environments, IIS and Apache web servers, dedicated servers, virtual machines, and cloud services, with a Central Management console for multi-installation deployments and an Open API for third-party integration.

The company's revenue model combines a one-time perpetual license, annual subscription, and a SaaS model delivered via hosting and managed services partners. Applicure pursues a hybrid go-to-market: direct sales from its website supplemented by a global channel of approved resellers and hosting/managed services partners. Its customer base spans hosting providers, enterprises, and SMBs across verticals including web hosting, VPS hosting, healthcare IT, and online retail. The company operates with 11–50 employees, is founder/management-owned (no disclosed institutional investors beyond a 2009 round), and serves customers worldwide.

Applicure firmographics

Firmographics

Name: Applicure
Legal name: Applicure Technologies Ltd.
Website: https://applicure.com
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 11–50 employees
Short description: Applicure Technologies Ltd. is an Israel-based software vendor that develops dotDefender, a multi-platform Web Application Firewall protecting websites against SQL injection, cross-site scripting, and PCI DSS non-compliance, sold via direct sales and a global partner channel.
Ownership category
akta.pro rank

Applicure industry classification

Industry

Product category: Web Application Firewall (Application Security)
NAICS: Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Web Application Security (WAF, RASP) (HDADACAA)
akta.pro secondary industries: Web Application Firewall (WAF) Appliances (HDAFAFAJ), Cloud Network Security (Microsegmentation, Cloud Firewall, WAF, DDoS) (HDABAHAJ), Application Security & DevSecOps Services (BPAKAHAJ)

Keywords

Web application firewall
Application security software
SQL injection prevention
PCI DSS compliance
Cross-site scripting protection

Where Applicure is headquartered

Location

Headquarters

HQ city: Ramat Gan
HQ country: Israel
HQ region: Middle East

Markets served

Applicure business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Software License Sales: dotDefender is sold as a perpetual or annual software license directly from Applicure or through approved global partners
SaaS/Managed Services: Software as a Service model available via worldwide hosting and managed services partners

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Multi-year contract	Perpetual License
Subscription	Annual	Annual Subscription
Subscription	Annual	SaaS/Managed Services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Applicure product offering

Product offering

Core offering

Applicure develops and sells dotDefender, a software-based Web Application Firewall (WAF) that protects websites and web applications from hacking attacks such as SQL injection and cross-site scripting. The product is delivered as a perpetual or annual license directly or through partners, and as a SaaS offering through hosting and managed services providers, supporting IIS, Apache, Windows, Linux, VMs, and cloud environments.

Product overview

Applicure offers a unified web application security portfolio centered on dotDefender, its market-leading software Web Application Firewall. The core product provides enterprise-class security against hacking attacks including SQL injection and cross-site scripting. dotDefender is available as a perpetual or annual software license or via SaaS model through managed services partners. Central Management is an add-on module that enables centralized control over multiple dotDefender installations. The solution supports Windows and Linux environments, IIS and Apache web servers, virtual machines, dedicated servers, and cloud services.

Differentiator

Problem solved

Functional benefit

Brands

dotDefender: Market-leading software Web Application Firewall (WAF) product offering enterprise-class security, advanced integration capabilities, and protection against hacking attacks including SQL injection and cross-site scripting.

Products and services

dotDefender Web Application Firewall

Companies that use Applicure

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Applicure technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Applicure partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Applicure competitors and assessment

Company assessment

Direct peers

Radware: Radware's AppWall is a WAF that competes with dotDefender for enterprise application security, particularly in hybrid and high-traffic deployments.
Fortinet (FortiWeb): Fortinet's FortiWeb is a dedicated WAF appliance/virtual appliance that competes with dotDefender across enterprise and mid-market deployments with a broader vendor ecosystem.
Sucuri: Sucuri provides a cloud-based website/WAF service targeted at hosting providers and SMBs, directly competing with dotDefender in the affordable website security segment.
Barracuda Networks: Barracuda offers the WAF-as-a-service and Barracuda Web Application Firewall appliances that directly compete with dotDefender in the software/virtual WAF category for hosting providers and mid-market enterprises.
F5 (NGINX App Protect / BIG-IP ASM): F5's NGINX App Protect and BIG-IP ASM are enterprise WAFs that compete with dotDefender for advanced application-layer threat protection, particularly in hybrid and high-traffic environments.
Imperva (now Imperva/Thales): Imperva's Web Application Firewall is a leading enterprise WAF that overlaps directly with dotDefender's protection against SQL injection, XSS, and other OWASP top-10 threats.

Broad incumbents

AWS WAF: AWS WAF is the default cloud-native WAF for AWS-hosted workloads, exerting competitive pressure on software WAFs by offering tight integration and consumption pricing for cloud-deployed applications.
Cloudflare: Cloudflare's WAF (and broader security suite) is a cloud-native, edge-delivered alternative to software WAFs like dotDefender, increasingly chosen by hosting providers and SMBs replacing on-prem WAFs.
Akamai (App & API Protector / Kona): Akamai's App & API Protector is a cloud-delivered WAF and bot mitigation service that competes with dotDefender, particularly for enterprises and large hosting/CDN customers.

Emerging players

ModSecurity (Trustwave / open source): ModSecurity is the most widely deployed open-source WAF; while not a commercial direct competitor, it represents a free alternative that constrains dotDefender's pricing power in cost-sensitive segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Applicure financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Applicure leadership team

Management profile

Number of profiles

Applicure funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Applicure M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applicure

What does Applicure do?

Is Applicure a public or private company?

Applicure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Applicure founded?

Applicure was founded in 2003. It employs 11 to 50 people.

Where is Applicure based?

Applicure is headquartered in Ramat Gan, Israel, in the Middle East region.

How does Applicure make money?

Two revenue lines are on record. Software License Sales are the primary driver. The others are saaS/Managed Services.

Who are Applicure's main competitors?

Direct peers on record are Radware, Fortinet (FortiWeb), Sucuri, Barracuda Networks, F5 (NGINX App Protect / BIG-IP ASM) and Imperva (now Imperva/Thales). Broad incumbents are AWS WAF, Cloudflare and Akamai (App & API Protector / Kona). ModSecurity (Trustwave / open source) is listed as an emerging player.

Does Applicure have an API?

Yes. Open API for integration with management platforms and other applications. No specific details on API type (REST/GraphQL), authentication method, rate limits, versioning, or sandbox availability provided in available source material.

What industry is Applicure in?

Applicure's product category is Web Application Firewall (Application Security). Its primary akta.pro industry code is HDADACAA, Web Application Security (WAF, RASP), with a secondary code of HDAFAFAJ, Web Application Firewall (WAF) Appliances. Its NAICS code is 5132 and its SIC code is 7372.