Centro de Eventos Valle del Pacífico

What Centro de Eventos Valle del Pacífico does

Centro de Eventos Valle del Pacífico (CEVP) is a Colombian event venue and convention center founded in 2008 and operated by Grupo Heroica, headquartered in Yumbo, Valle del Cauca at Calle 15 # 26-120, Arroyohondo. It is positioned as the largest event venue in southwestern Colombia, comprising more than 250 indoor spaces (including the Meléndez Hall with up to 3,099 m² and the Rosita Jaluf de Castro Hall up to 1,807 m²), more than 32 outdoor areas (such as the Cámara de Comercio Plaza and Patio Café), 900 on-site parking spaces, and catering capacity for over 2,000 people simultaneously. The venue hosted 3.1 million visitors in 2025 and has served international events including COP16, the ISSCT Centennial Congress, and the Colombia Nature Travel Mart 2025.

The business operates a one-stop-shop event hosting model built around space rental and integrated service modules including gastronomy (with the El Patio Bistró sub-brand), professional audio-visual technology, the Exhibitor Support Office (OAE) for trade-show logistics, on-site parking, and a 360° virtual tour for pre-sales visualization. Underlying technology comprises professional lighting, sound systems, LED screens, simultaneous interpretation equipment, parliamentary microphones, CCTV, and digital totems. Service delivery is supported by a dedicated commercial team that produces tailored quote-based proposals through an online "Cotiza tu evento" workflow, with no publicly disclosed standard pricing tiers.

CEVP serves a diversified mix of corporate and business events, fairs and exhibitions, social events (weddings, anniversaries, graduations), governmental and institutional gatherings, artistic and cultural events, and exhibitors. Customer segments span business associations (FENALCO), chambers of commerce (CORFECAMARAS), government (Gobernación del Valle del Cauca), education (Universidad del Valle), medical and scientific associations, agribusiness (Tecnicaña), beverages (Chivas House), and event production firms (Orbit). Revenue is generated through one-time space rentals and professional services fees for catering, audio-visual support, parking, and exhibitor services, all under a quote-based, sales-led go-to-market motion.

Name

Centro de Eventos Valle del Pacífico

Legal name

Centro de Eventos Valle del Pacífico

Website

https://valledelpacifico.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro de Eventos Valle del Pacífico is Colombia's largest event venue in the Valle del Cauca region, operating more than 250 indoor and 32 outdoor event spaces under Grupo Heroica. It serves corporate events, trade fairs, social celebrations, and government gatherings with integrated gastronomy, audio-visual, parking, and exhibitor services.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Government & Municipal Event Venues (THAHAAAE), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Event venue rental
• Convention center services
• Corporate event hosting
• Trade fair exhibitions
• Conference facilities

Headquarters

HQ city

Arroyo Hondo

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Event Space Rental: Rental of versatile indoor and outdoor spaces for events including conferences, conventions, corporate events, fairs, exhibitions, artistic events, weddings, and governmental events. Pricing is quote-based based on event type, duration, and space requirements.
2. Gastronomy and Food Services: On-site catering and food services including coffee breaks, lunches, appetizers, desserts, and specialized gastronomic offerings. Capacity to serve more than 2,000 people simultaneously with authentic Valluna cuisine.
3. Audio and Technology Services: Equipment rental and technical support including professional lighting, sound systems, LED screens, simultaneous interpretation, microphones, CCTV, and digital displays with expert technical team support.
4. Parking Services: On-site parking with 900 spaces available, offering advance reservation options for event attendees and electronic invoicing capabilities.
5. Exhibitor Support Services: Comprehensive exhibitor services including furniture and accessories, audio-visual equipment, food and beverages for exhibition booths, and commercial accessories like card readers and charging points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Centro de Eventos Valle del Pacífico (CEVP) is a large-scale event and convention venue in Yumbo, Valle del Cauca, Colombia, operated by Grupo Heroica. The company rents indoor and outdoor event spaces and bundles gastronomy, audio-visual technology, exhibitor support, simultaneous interpretation, and parking services for corporate, governmental, association, fair, and social events. CEVP also offers accommodation and complementary services (food, drinks, audiovisual) tied to event production.

Product overview

Centro de Eventos Valle del Pacífico operates as an event venue and convention center providing a comprehensive suite of services for hosting events of all scales. The portfolio centers on versatile indoor and outdoor event spaces (Meléndez Hall, Rosita Jaluf de Castro Hall, Commission Rooms, Press Rooms, Pavilions, and exterior venues like Patio Café and Maurice Armitage Plaza) complemented by integrated service modules including gastronomy (with El Patio Bistró), audio-visual technology, exhibitor support (OAE), parking, and a 360° virtual tour tool. The venue, operated by Grupo Heroica, positions itself as the largest event facility in southwestern Colombia, serving congresses, corporate meetings, fairs, artistic events, weddings, and governmental gatherings.

Differentiator

Problem solved

Functional benefit

Brands

• El Patio Bistró: Outdoor gastronomic space at the Valle del Pacífico Event Center, designed for relaxed, natural, and memorable experiences with local flavors.
• Patio Café
• Oficina de Atención al Expositor (OAE)

Products and services

• Event Space Rental
• Gastronomy and Catering Services
• Audio-Visual and Technical Production
• Exhibitor and Trade Fair Support
• Simultaneous Interpretation Services
• Parking Services
• 360° Virtual Tour

Quantifiable outcome

• 3.1 million visitors hosted in 2025
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Grupo HeroicacoreStrategic or Co-development PartnerGrupo Heroica is the parent operating company that manages and operates Centro de Eventos Valle del Pacífico. The relationship is a strategic operational partnership where Grupo Heroica provides venue management, operational expertise, sales and marketing support, and brand positioning. The company operates multiple convention centers including Centro de Convenciones Cartagena and manages related hospitality services including Marea Cartagena and Cowork Cartagena.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJvcxvi6Zd5VJwkFS_Bu9mw
• Facebookfacebook.com/CEValledelPacifico
• LinkedInlinkedin.com/company/centro-de-eventos-valle-del-pac%C3%ADfico
• Instagraminstagram.com/centrodeventosvp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro de Eventos Valle del Pacífico