What MD Imaging does

MD Imaging, operating as Dignity Health Advanced Imaging, is a regional diagnostic imaging services provider that operates as part of CommonSpirit Health's Physician Enterprise division. The organization delivers six core imaging modalities — mammography, interventional radiology, PET scanning, CT imaging, MRI, and ultrasound — through a network of 24 physical locations spanning Northern California and Santa Cruz. Clinical delivery is supported by 99 board-certified radiology providers and specialists with field-specific expertise, and the organization is part of the broader CommonSpirit Health system formed through the 2019 merger of Dignity Health and Catholic Health Initiatives.

The underlying technology stack consists of standard diagnostic imaging hardware and modalities (X-ray-based systems for mammography and CT, magnetic resonance systems for MRI, radiopharmaceutical imaging for PET, sound-wave-based ultrasound, and image-guided interventional suites). Patient-facing digital infrastructure includes a patient portal, online bill pay, medical records access, and price transparency/cost estimator tools hosted on the CommonSpirit Health platform. No proprietary AI, machine-learning, or software-product layers are indicated in the available data.

The business model is service-fee-based, generating revenue from insurance reimbursements across accepted major insurance plans plus direct patient payments (self-pay and financial assistance arrangements). The organization does not publicly disclose procedure-level pricing. GTM is direct-to-consumer with regional retail-clinic distribution; patients self-refer or are referred by affiliated Dignity Health/CommonSpirit providers, with channel support from the CommonSpirit Health blog, classes and events, and insurance network partnerships. Customer base is the general patient population in Northern California and Santa Cruz requiring routine or advanced diagnostic imaging.

Name

MD Imaging

Legal name

Dignity Health Advanced Imaging

Website

https://mdimaging.net

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

MD Imaging, operating as Dignity Health Advanced Imaging, runs 24 diagnostic imaging locations across Northern California and Santa Cruz as part of CommonSpirit Health, offering mammography, CT, MRI, PET, ultrasound, and interventional radiology services to general patients.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Diagnostic imaging services
• Medical imaging center
• Radiology services
• Mammography screening
• Advanced imaging modalities

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Healthcare service fees generated through patient visits for diagnostic and advanced imaging procedures. Revenue is derived from insurance reimbursements from accepted major insurance plans and direct patient payments, including self-pay and financial assistance arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MD Imaging, operating as Dignity Health Advanced Imaging, provides diagnostic and advanced imaging services to patients across Northern California and Santa Cruz. The portfolio spans six imaging modalities — mammography, interventional radiology, PET, CT, MRI, and ultrasound — delivered through 24 physical locations by 99 board-certified radiology providers and specialists. Services are supported by digital patient tools including an online patient portal, online bill pay, and medical records access.

Product overview

Dignity Health Advanced Imaging provides a unified diagnostic and advanced imaging service portfolio. The offering consists of six core imaging modalities: Mammography, Interventional Radiology, PET Scan, CT Scan, MRI Test, and Ultrasound Imaging. These services are delivered through a network of 24 locations across Northern California and Santa Cruz, with 99 radiology providers and specialists. The services are connected through shared patient-facing tools including a patient portal, online bill pay, and medical records access, but each imaging modality operates as a distinct service line under the Dignity Health Advanced Imaging brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Mammography
• Interventional Radiology Minimally invasive procedures that use imaging guidance to help diagnose and treat conditions. Delivered to patients requiring image-guided diagnostic or therapeutic interventions.
• PET Scan Positron emission tomography scan that shows how tissues function to help detect cancer and other diseases. Delivered to patients requiring functional imaging for cancer staging and disease detection.
• CT Scan Computed tomography imaging test that uses X-rays and computers to create detailed images of the inside of the body. Delivered to patients requiring detailed cross-sectional diagnostic imaging.
• MRI Test Magnetic resonance imaging test that uses magnets and radio waves to create detailed images without X-rays. Delivered to patients who require radiation-free detailed diagnostic imaging.
• Ultrasound Imaging Imaging test that uses sound waves to create clear images to help diagnose conditions. Delivered to patients requiring radiation-free, sound-wave-based diagnostic imaging.

Quantifiable outcome

• Early breast cancer detection before symptoms are felt through mammography screening

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CommonSpirit HealthcoreStrategic or Co-development PartnerDignity Health Advanced Imaging operates as part of CommonSpirit Health's Physician Enterprise division. CommonSpirit Health is a nonprofit, Catholic health system that provides the organizational infrastructure, administrative services, and strategic direction. The affiliation enables access to a comprehensive network of care designed to meet unique healthcare needs.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• RadNet: Largest US operator of outpatient diagnostic imaging centers, offering MRI, CT, PET, ultrasound, mammography, and interventional radiology across multiple states. Closely comparable in modality mix, multi-site model, and direct-to-consumer positioning.
• SimonMed Imaging: One of the largest physician-owned outpatient imaging networks in the US, offering MRI, CT, PET, ultrasound, mammography, and interventional radiology. Highly comparable multi-modality, multi-site diagnostic imaging business model.
• Center for Diagnostic Imaging (CDI): Network of diagnostic imaging centers providing MRI, CT, PET, ultrasound, mammography, and interventional services across multiple US regions. Directly comparable outpatient imaging operator with similar modality breadth.
• Envision Radiology: Outpatient imaging provider operating multiple centers with MRI, CT, PET, mammography, and interventional radiology services. Directly comparable freestanding imaging model and modality portfolio.
• Akumin: Multi-site outpatient diagnostic imaging operator offering MRI, CT, PET, ultrasound, and related services across the US. Comparable in scale, modality mix, and freestanding imaging-center model.
• Touchstone Medical Imaging: Outpatient imaging network operating MRI, CT, ultrasound, mammography, and other diagnostic services across multiple US markets. Direct comparable in modality mix and freestanding center model.

Regional players

• Steinberg Diagnostic Medical Imaging: Multi-modality outpatient imaging operator serving the Las Vegas region. Comparable in offering and business model but geographically separate from MD Imaging's Northern California footprint.

Broad incumbents

• CommonSpirit Health: Parent organization and one of the largest US nonprofit health systems. Operates hospitals and outpatient services broadly — including MD Imaging — and represents the broader incumbent ecosystem into which MD Imaging is integrated.
• Kaiser Permanente: Vertically integrated payer-provider system operating its own hospitals and outpatient diagnostic imaging capacity in California. Represents a competitive broad incumbent that captures imaging volume within its integrated network.
• HCA Healthcare: Large for-profit hospital operator with significant outpatient imaging capacity across the US. Comparable as a broad incumbent healthcare provider whose hospital outpatient departments compete for diagnostic imaging referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mdimagingca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD Imaging