Puket
Puket is a Brazilian e-commerce retailer of children's clothing and accessories, including caps and socks, headquartered in São Paulo. Founded in 1988 and privately held, the company employs 501-1,000 people and serves individual consumers across Brazil through its online storefront.
- Company typePrivate
- Founded1988
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Puket does
Puket is a Brazilian specialty retailer operating in the children's clothing and accessories category. The company's primary channel is its e-commerce website, puket.com.br, through which it sells items such as caps, socks, and related accessories for children. Based in São Paulo and privately held, Puket employs between 501 and 1,000 people, indicating a sizable operating organization for what is positioned as a direct-to-consumer e-shopping site. Founded in 1988, the company has roughly three and a half decades of operating history in the Brazilian market, which implies an established consumer brand presence and a mature organizational footprint even though the input materials do not confirm parent/subsidiary status, ownership composition, or physical retail locations.
The revenue mechanics are not disclosed in the available source data: pricing models, publicly disclosed pricing, customer segment breakdown, and revenue figures are all absent. What can be inferred is that the model is B2C, retailing lower-ticket children's apparel and accessories to individual consumers, with revenue generated through unit sales across what is likely a distributed, non-anchored customer base. The company's marketing channels, distribution channels, technology stack, proprietary features, and partnerships are likewise undocumented in the input, leaving significant gaps in any assessment of GTM mechanics, channel mix, or margin structure. The only available source identifier, supports basic firmographic fields (app absence, private company type, operating status) and the website reference; no third-party data on funding, M&A, leadership, products, certifications, or geographic footprint was provided.
Because detailed product/technology, financial, and structural data is not available in the input, this description is limited to the firmographic and category-level evidence that is present. Any deeper claims about product assortment breadth, pricing architecture, e-commerce platform stack, fulfillment network, or omnichannel strategy would be unsupported by the source data.
Puket firmographics
Firmographics- Name
- Puket
- Website
- https://puket.com.br
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Puket is a Brazilian e-commerce retailer of children's clothing and accessories, including caps and socks, headquartered in São Paulo. Founded in 1988 and privately held, the company employs 501-1,000 people and serves individual consumers across Brazil through its online storefront.
- Ownership category
- akta.pro rank
Puket industry classification
Industry- Product category
- Children's Apparel & Accessories Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
- akta.pro secondary industries
- Kids Apparel (5–12) (CRAAAHAC), Underwear & Socks (Children) (CRAAAHAI)
Keywords
Where Puket is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Puket business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Puket product offering
Product offeringCore offering
Puket operates an online shopping site that sells children's clothing and accessories, including items such as caps, socks, and related products. The company targets parents and caregivers seeking apparel for children through its Brazilian e-commerce storefront.
Product overview
No product information available from the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's caps Children's caps offered through Puket's online storefront, targeted at parents purchasing apparel for their children.
- Children's socks Children's socks offered through Puket's online storefront, targeted at parents purchasing apparel for their children.
Companies that use Puket
Customer profileIdeal customer profiles1 record
Puket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Puket competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key highlights5 records
Customer concentration
Puket social profiles
Digital presencePuket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puket leadership team
Management profileNumber of profiles
Puket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puket
What does Puket do?
Puket operates an online shopping site that sells children's clothing and accessories, including items such as caps, socks, and related products. The company targets parents and caregivers seeking apparel for children through its Brazilian e-commerce storefront.
Is Puket a public or private company?
Puket is a private company. It is classified as unknown and is currently operating.
When was Puket founded?
Puket was founded in 1988. It employs 501 to 1,000 people.
Where is Puket based?
Puket is headquartered in São Paulo, Brazil, in the Latin America region.
Does Puket have an API?
No public API is recorded for Puket.
What industry is Puket in?
Puket's product category is Children's Apparel & Accessories Retail. Its primary akta.pro industry code is CRAAABAD, Kids’ & Baby Apparel Retail, with a secondary code of CRAAAHAC, Kids Apparel (5–12). Its NAICS code is 458110 and its SIC code is 5600.