Dive Rite
Dive Rite is a US-based SCUBA diving equipment manufacturer founded in 1984, producing regulators, BCDs, harnesses, sidemount systems, and the O2ptima rebreather for technical, recreational, and professional divers via direct-to-consumer e-commerce and an authorized dealer network.
- Company typePrivate
- Founded1984
- HeadquartersLake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dive Rite does
Dive Rite is a US-based manufacturer of technical and recreational SCUBA diving equipment, founded in 1984 by technical divers and cave explorers and headquartered in Lake City, Florida. The company designs and sells a broad portfolio of diving hardware organized around a modular rig architecture: marine-grade stainless steel backplates (Standard, Lite, Short); webbing harnesses (TransPac, TransPlate, Basic, Deluxe); buoyancy wings (Mariner 65 and the XT series — Artic XT, Voyager XT, Travel XT); balanced regulators pairing the XT1 first stage with XT2 or XT4 second stages; sidemount systems (Nomad Ray and Nomad Mini); and the O2ptima closed-circuit rebreather, whose CCR2200 oxygen sensor is manufactured by partner Analytical Industries. Accessories include modular valves, a 200 Bar manifold with redundant barrel O-rings, double-tank bands, stage straps, rigging kits, and a 1,500-foot-capacity Explorer Reel. Many core components are made in the USA, and product pages emphasize safety-architecture differentiation (corrosion-resistant wiring, redundant O-ring seals, recessed burst disks).
The company operates a direct-to-consumer e-commerce business at diverite.com with global shipping, complemented by an authorized dealer locator network and a separate branded merchandise store at shop.diverite.com. Pricing is publicly listed and ranges from approximately $21 for small accessories to $1,329 for a top-end XT1/XT4 sidemount regulator package, with complete regulator systems typically priced between $459 and $1,189. Customer segments span technical divers (primary), recreational divers, and professional divers, with horizontal segmentation across persona types rather than by industry vertical. Marketing relies on content marketing via the website, an email newsletter, and organic social channels (Facebook, Instagram, YouTube), with no disclosed AI, software platform, or recurring-revenue component. The company remains privately held under founder/CEO Lamar Hires, who originally designed the flagship TransPac harness.
Dive Rite firmographics
Firmographics- Name
- Dive Rite
- Legal name
- Dive Rite
- Website
- https://diverite.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dive Rite is a US-based SCUBA diving equipment manufacturer founded in 1984, producing regulators, BCDs, harnesses, sidemount systems, and the O2ptima rebreather for technical, recreational, and professional divers via direct-to-consumer e-commerce and an authorized dealer network.
- Ownership category
- akta.pro rank
Dive Rite industry classification
Industry- Product category
- Scuba Diving Equipment
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)
- akta.pro secondary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where Dive Rite is headquartered
LocationHeadquarters
- HQ city
- Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dive Rite business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Scuba Equipment Sales: Dive Rite generates revenue through the sale of scuba diving equipment directly to consumers via e-commerce and through authorized dealer networks. Products include BCDs/wings, regulators, backplates, harnesses, sidemount systems, rebreathers, valves, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and small components |
| Unit Pricing | Pay-as-you-go | Backplates and structural components |
| Unit Pricing | Pay-as-you-go | Regulator packages - entry level |
| Unit Pricing | Pay-as-you-go | Regulator packages - advanced |
| Unit Pricing | Pay-as-you-go | Wings and BCDs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dive Rite product offering
Product offeringCore offering
Dive Rite manufactures and sells scuba diving equipment and life-support systems, including regulators, BCDs/wings, backplates, harnesses, sidemount systems, rebreathers, valves, and diving accessories. Products are designed for technical and recreational diving, supporting single tank, doubles, sidemount, and rebreather configurations, and are sold direct-to-consumer online and through an authorized dealer network.
Product overview
Dive Rite is a scuba diving equipment manufacturer founded in 1984 by technical divers and cave explorers. The company produces a comprehensive portfolio of high-quality diving gear for recreational divers, technical divers, and professionals. The product line centers on modular diving systems including backplates (Stainless Steel, Lite, Short variants), harnesses (TransPac, TransPlate, Basic, Deluxe), and buoyancy control wings (Mariner 65, Artic XT, Voyager XT, Travel XT). Core breathing apparatus includes XT1 First Stage regulators paired with XT2 or XT4 Second Stages available in packages for Open Water, Advanced Open Water, Doubles, and Sidemount configurations. Specialized offerings include the Nomad Ray and Nomad Mini Sidemount Systems and the O2ptima closed-circuit rebreather system. The extensive accessory lineup features stage straps, tank bands, manifolds, modular valves, reels, and the CCR2200 oxygen sensor. Products are designed for durability, safety, and performance in demanding underwater environments including coral reefs, shipwrecks, deep caves, and technical diving applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Backplates (Stainless Steel, Lite, Short variants) Laser-cut, CNC deburred and electropolished backplates designed with rounded corners to prevent pressure points and snagging. Available in Standard, Lite (lighter weight), and Short (1.5 inches shorter for shorter torso) variants in marine-grade stainless steel. For technical and recreational divers using single tank, doubles, or sidemount configurations.
- TransPac Harness Flagship versatile harness designed for single tank, backmounted doubles, sidemount, or rebreather diving. Originally designed by CEO Lamar Hires for remote karst cave expeditions in Japan. Made in USA.
- TransPlate Harness Hybrid harness combining backpack-style support with a hard metal backplate. Disperses weight across hips and back to minimize shoulder strain. Available in sizes Small through XXL. Made in USA.
- Basic Harness Clean, streamlined Hogarthian harness with 2-inch nylon webbing, stainless steel hardware including D-rings and belt buckle. Made in USA.
- Deluxe Harness Webbing harness with swivel shoulder straps for optimal fit, chest strap for secure positioning, and stainless steel hardware. Quick Release model available. Made in USA.
Companies that use Dive Rite
Customer profileSegments3 records
Ideal customer profiles3 records
Dive Rite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dive Rite partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Analytical IndustriescoreAnalytical Industries manufactures the CCR2200 Oxygen Sensor for use in Dive Rite's O2ptima rebreathers. This is a critical component partnership for the rebreather product line.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Dive Rite competitors and assessment
Company assessmentDirect peers
- Scubapro: Scubapro is one of the largest and most established scuba equipment manufacturers globally, offering regulators, BCDs, dive computers, and accessories for recreational, technical, and professional divers. It directly competes with Dive Rite across regulators, wings, and technical diving systems, and operates at significantly larger scale.
- Aqualung: Aqualung is a heritage scuba equipment brand producing regulators, BCDs, masks, fins, and wetsuits for recreational and technical diving. It competes directly with Dive Rite in regulators and buoyancy systems and serves overlapping customer segments through a global dealer network.
- Hollis (Huish Outdoors): Hollis produces technical diving equipment including regulators, BCDs, sidemount systems, and rebreathers targeting technical and recreational divers. It overlaps directly with Dive Rite's technical diving portfolio and benefits from broader corporate backing within Huish Outdoors.
- Poseidon Diving Systems: Poseidon is a specialist in closed-circuit rebreathers and diving life-support systems with a strong technical and professional diving user base. It is directly comparable to Dive Rite's O2ptima rebreather line and shares a similar focus on advanced technical diving applications.
- Halcyon Dive Systems: Halcyon is a specialist manufacturer of technical diving equipment including backplates, wings, harnesses, and sidemount systems, with a strong cave and technical diving community following. It is highly comparable to Dive Rite in product mix, target customer (technical/cave divers), and Made-in-USA premium positioning.
- Shearwater Research: Shearwater designs and manufactures technical dive computers and rebreather controllers used by technical, cave, and professional divers. While it does not make BCDs or regulators, it is a key complementary equipment maker in the same technical diving ecosystem and a logical adjacent peer.
- XS Scuba: XS Scuba manufactures and distributes a broad range of scuba equipment including regulators, BCDs, gauges, and accessories aimed at recreational and technical divers. It is comparable to Dive Rite in product breadth and distribution through dive shops, though with a more value-oriented positioning.
- Atomic Aquatics: Atomic Aquatics is a US-based manufacturer of high-performance regulators, BCDs, and dive accessories known for premium materials and technical diving positioning. It competes directly with Dive Rite at the premium end of the regulator and technical diving market.
Broad incumbents
- Mares: Mares is a large Italian scuba and snorkeling equipment manufacturer with a broad product portfolio spanning regulators, BCDs, fins, masks, wetsuits, and dive computers. It competes with Dive Rite across multiple categories and serves a global market at significantly larger scale.
- Cressi: Cressi is a long-established Italian maker of diving, snorkeling, and swimming equipment with broad product lines and strong retail distribution in Europe and globally. It is comparable as a broad-line diving equipment incumbent competing with Dive Rite in regulators, masks, fins, and accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Dive Rite social profiles
Digital presenceDive Rite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dive Rite leadership team
Management profileNumber of profiles
Profiles1 record
Dive Rite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dive Rite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dive Rite
What does Dive Rite do?
Dive Rite manufactures and sells scuba diving equipment and life-support systems, including regulators, BCDs/wings, backplates, harnesses, sidemount systems, rebreathers, valves, and diving accessories. Products are designed for technical and recreational diving, supporting single tank, doubles, sidemount, and rebreather configurations, and are sold direct-to-consumer online and through an authorized dealer network.
Is Dive Rite a public or private company?
Dive Rite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dive Rite founded?
Dive Rite was founded in 1984. It employs 1 to 10 people.
Where is Dive Rite based?
Dive Rite is headquartered in Lake City, United States, in the North America region.
How does Dive Rite make money?
One revenue line is on record: scuba Equipment Sales.
Who are Dive Rite's main competitors?
Direct peers on record are Scubapro, Aqualung, Hollis (Huish Outdoors), Poseidon Diving Systems, Halcyon Dive Systems, Shearwater Research, XS Scuba and Atomic Aquatics. Broad incumbents are Mares and Cressi.
Does Dive Rite have an API?
No public API is recorded for Dive Rite.
What industry is Dive Rite in?
Dive Rite's product category is Scuba Diving Equipment. Its primary akta.pro industry code is CRAMAIAF, Diving & Snorkeling Retail (Scuba Gear), with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 45911.