Synevo Romania
Synevo Romania is the largest private medical laboratory network in Romania, operating 27 labs and 239 collection centers across all 41 counties to deliver over 2,500 diagnostic tests to more than 200,000 patients monthly through retail, digital, and public-payer channels.
- Company typePrivate
- Founded1995
- HeadquartersBucharest, Romania
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Synevo Romania does
Synevo Romania is a private medical laboratory diagnostics provider founded in 1995 and headquartered in Bucharest, operating 27 laboratories and 239 collection centers across all 41 Romanian counties. The company runs a Central Reference Laboratory that performs advanced testing using methods including HPLC for HbA1c, ECLIA, immunoturbidimetric assays, IFCC-standardized kinetic methods, and spectrophotometric enzymatic colorimetric methods, covering more than 2,500 medical analyses from routine hematology and biochemistry to molecular biology, cytogenetics, anatomical pathology, and hereditary cancer genetics. Monthly volume exceeds 2,000,000 tests performed on samples from more than 200,000 patients, positioning Synevo as the largest laboratory services network in Romania per Ministry of Finance data.
The business model blends direct-to-consumer paid testing (priced per test on the public synevo.ro online shop, with optional MySynevo mobile app discounts, birthday-month 50% packages, and 10% online codes) with reimbursement from Romania's National Health Insurance House (CAS) across 16 counties for insured patients referred by family doctors. Adjacent revenue streams include paid Synevo Decoder telemedicine consultations for result interpretation, home phlebotomy through a mobile collection team, and free value-add services such as VR-assisted blood collection that differentiate the patient experience. Go-to-market is multi-channel: 239 physical collection centers, an e-commerce shop, the MySynevo iOS/Android app, and physician-facing relationship management including Dr. Podcast, a medical dictionary, and disease profiles.
Customer segmentation is primarily horizontal: individual patients (self-referred or physician-referred) and medical professionals form the core demand, while CAS-insured patients constitute a public-payer-funded segment. The product portfolio also includes structured specialty programs such as OncoScreening across six cancer types and the National Genetic Testing Program for oncology, which leverage the Central Reference Laboratory's advanced capabilities. Synevo operates exclusively in Romania and does not disclose revenue, headcount trends, or ownership structure beyond confirming private status; it is part of a wider Synevo-branded diagnostic network.
Synevo Romania firmographics
Firmographics- Name
- Synevo Romania
- Legal name
- Synevo Romania
- Website
- https://synevo.ro
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Synevo Romania is the largest private medical laboratory network in Romania, operating 27 labs and 239 collection centers across all 41 counties to deliver over 2,500 diagnostic tests to more than 200,000 patients monthly through retail, digital, and public-payer channels.
- Ownership category
- akta.pro rank
Synevo Romania industry classification
Industry- Product category
- Medical Laboratory Diagnostics
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Central Laboratory Services (Core Lab Operations) (HLAGAEAA)
- akta.pro secondary industries
- Clinical Research & Trial Central Laboratories (HLAFAMAL), Toxicology & Therapeutic Drug Monitoring Laboratories (HLAFAMAF), Pathology Reporting, Synoptic Templates & Cancer Registry Interfaces (HLACAMAJ)
Keywords
Where Synevo Romania is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices42 records
Markets served
Synevo Romania business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Direct-to-consumer laboratory testing: Patients purchase individual tests or packages directly via the Synevo online shop (synevo.ro/shop) or at collection centers. Pricing is publicly listed per test (e.g., Hemoglobin: 75 lei, HbA1c: 59 lei, Creatinine: 20 lei). Services include preventive packages with discounts up to 50%.
- Health Insurance (CAS) covered testing: Synevo provides analyses covered by the National Health Insurance House (Casa de Asigurări de Sănătate - CAS) across 16 counties in Romania. Patients with a medical referral from their insurance doctor can access these services at no direct cost, with Synevo reimbursed by CAS.
- Telemedicine consultations (Synevo Decoder): Synevo offers paid telemedicine consultations for interpretation of laboratory results with a laboratory doctor. Available through the MySynevo platform and online booking.
- Home blood collection service: Mobile phlebotomy team visits patient homes for sample collection. Ordered via the online shop or appointment booking system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual test pricing |
| Unit Pricing | Pay-as-you-go | Preventive packages with birthday discount |
| Unit Pricing | Pay-as-you-go | MySynevo app exclusive promotions |
| Unit Pricing | Pay-as-you-go | Online order discount |
| Other | Pay-as-you-go | CAS (insurance) covered analyses |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Synevo Romania product offering
Product offeringCore offering
Synevo Romania operates a nationwide medical laboratory diagnostics network, providing over 2,500 types of medical analyses through 27 laboratories and 239 collection centers across all 41 Romanian counties. The company offers routine hematology and biochemistry testing, advanced genetic and molecular diagnostics, preventive health packages, oncology screening, telemedicine result interpretation, home blood collection, and serves both self-paying patients and those covered by the Romanian National Health Insurance (CAS).
Product overview
Synevo Romania is a comprehensive medical laboratory diagnostics provider operating as a platform-plus-branches model, offering over 2,500 types of medical laboratory tests ranging from routine analyses to advanced genetic testing. The portfolio includes core laboratory testing services through 27 laboratories and 239 collection centers nationwide, supported by digital platforms (MySynevo mobile app and online shop), home collection services, and telemedicine consultation services (Synevo Decoder). Additional offerings include health assessment tools (Senzorul de sănătate, Calculator Risc Cardiovascular), oncology screening programs (OncoScreening), and the National Genetic Testing Program. The company serves over 200,000 patients monthly, processing approximately 2,000,000 tests.
Differentiator
Problem solved
Functional benefit
Brands
- MySynevo: Mobile application for accessing test results, scheduling appointments, and managing health records
Products and services
- Medical Laboratory Testing Services
- MySynevo Mobile Application
- Synevo Online Shop (Magazin Online)
- Home Blood Collection Service (Recoltare analize la domiciliu)
- Synevo Decoder Telemedicine
- OncoScreening Cancer Screening Program
- National Genetic Testing Program (Programul Național de Testare Genetică)
- Preventive Health Packages (Pachete analize medicale)
- CAS Insurance-Covered Laboratory Analyses
- Central Reference Laboratory (Laboratorul Central de Referință)
Quantifiable outcome
- Over 200,000 patients served monthly with an average of over 2,000,000 tests performed
- +1 more outcomes
Companies that use Synevo Romania
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Synevo Romania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Synevo Romania partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Casa Națională de Asigurări de Sănătate (CNAS) / Casa de Asigurări de Sănătate (CAS)coreSynevo Romania is an authorized provider of services under the Romanian National Health Insurance system. Patients with health insurance referrals can access covered laboratory analyses at Synevo centers in 16 counties, with costs reimbursed through the national health insurance system.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Synevo Romania competitors and assessment
Company assessmentDirect peers
- Synlab: European leader in medical diagnostic services with extensive presence in Romania. Direct competitor offering routine and specialty laboratory testing through collection centers and reference laboratories.
- Affidea: European diagnostic imaging and laboratory services provider with Romanian operations. Overlaps with Synevo in advanced diagnostics and outpatient laboratory services.
- MedLife: Largest private healthcare operator in Romania with integrated laboratory services. Competes directly with Synevo for diagnostic testing volume through its own network of collection points.
- Hiperdia: Romanian diagnostics chain offering imaging and laboratory services nationwide. Competes with Synevo in routine and specialty diagnostics through its own collection and analysis network.
- Medicover: Swedish-Polish private healthcare group operating clinics, hospitals, and diagnostic laboratories across Romania and Eastern Europe. Direct competitor in Romanian laboratory diagnostics and broader integrated healthcare services.
- Regina Maria: Romanian private healthcare network operating its own laboratory division alongside clinics and hospitals. Competes with Synevo in both physician-referred and direct-to-consumer testing.
Regional players
- Bioclinica: Romanian medical laboratory network offering routine and specialized testing. Competes with Synevo regionally within Romania with a smaller but overlapping test menu.
Broad incumbents
- Labcorp: Global clinical laboratory and diagnostics company with reference lab operations and direct-to-consumer testing. Comparable in scale, menu breadth, and central lab operations model.
- Quest Diagnostics: U.S.-based diagnostic information services leader operating broad laboratory services at scale. Comparable in business model (centralized reference lab, B2C and B2B testing) though operating primarily in North America.
- Eurofins Scientific: Global testing services group with significant clinical diagnostics exposure in Europe. Comparable in central lab operations, advanced testing menu, and multi-country laboratory network model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Synevo Romania social profiles
Digital presenceSynevo Romania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synevo Romania leadership team
Management profileNumber of profiles
Synevo Romania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synevo Romania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synevo Romania
What does Synevo Romania do?
Synevo Romania operates a nationwide medical laboratory diagnostics network, providing over 2,500 types of medical analyses through 27 laboratories and 239 collection centers across all 41 Romanian counties. The company offers routine hematology and biochemistry testing, advanced genetic and molecular diagnostics, preventive health packages, oncology screening, telemedicine result interpretation, home blood collection, and serves both self-paying patients and those covered by the Romanian National Health Insurance (CAS).
Is Synevo Romania a public or private company?
Synevo Romania is a private company. It is classified as unknown and is currently operating.
When was Synevo Romania founded?
Synevo Romania was founded in 1995. It employs 1,001 to 5,000 people.
Where is Synevo Romania based?
Synevo Romania is headquartered in Bucharest, Romania, in the Europe region.
How does Synevo Romania make money?
Four revenue lines are on record. Direct-to-consumer laboratory testing is the primary driver. The others are health Insurance (CAS) covered testing, telemedicine consultations (Synevo Decoder) and home blood collection service.
Who are Synevo Romania's main competitors?
Direct peers on record are Synlab, Affidea, MedLife, Hiperdia, Medicover and Regina Maria. Bioclinica is listed as a regional player. Broad incumbents are Labcorp, Quest Diagnostics and Eurofins Scientific.
Does Synevo Romania have an API?
No public API is recorded for Synevo Romania.
What industry is Synevo Romania in?
Synevo Romania's product category is Medical Laboratory Diagnostics. Its primary akta.pro industry code is HLAGAEAA, Central Laboratory Services (Core Lab Operations), with a secondary code of HLAFAMAL, Clinical Research & Trial Central Laboratories. Its NAICS code is 621511 and its SIC code is 8071.