Synevo Romania

What Synevo Romania does

Synevo Romania is a private medical laboratory diagnostics provider founded in 1995 and headquartered in Bucharest, operating 27 laboratories and 239 collection centers across all 41 Romanian counties. The company runs a Central Reference Laboratory that performs advanced testing using methods including HPLC for HbA1c, ECLIA, immunoturbidimetric assays, IFCC-standardized kinetic methods, and spectrophotometric enzymatic colorimetric methods, covering more than 2,500 medical analyses from routine hematology and biochemistry to molecular biology, cytogenetics, anatomical pathology, and hereditary cancer genetics. Monthly volume exceeds 2,000,000 tests performed on samples from more than 200,000 patients, positioning Synevo as the largest laboratory services network in Romania per Ministry of Finance data.

The business model blends direct-to-consumer paid testing (priced per test on the public synevo.ro online shop, with optional MySynevo mobile app discounts, birthday-month 50% packages, and 10% online codes) with reimbursement from Romania's National Health Insurance House (CAS) across 16 counties for insured patients referred by family doctors. Adjacent revenue streams include paid Synevo Decoder telemedicine consultations for result interpretation, home phlebotomy through a mobile collection team, and free value-add services such as VR-assisted blood collection that differentiate the patient experience. Go-to-market is multi-channel: 239 physical collection centers, an e-commerce shop, the MySynevo iOS/Android app, and physician-facing relationship management including Dr. Podcast, a medical dictionary, and disease profiles.

Customer segmentation is primarily horizontal: individual patients (self-referred or physician-referred) and medical professionals form the core demand, while CAS-insured patients constitute a public-payer-funded segment. The product portfolio also includes structured specialty programs such as OncoScreening across six cancer types and the National Genetic Testing Program for oncology, which leverage the Central Reference Laboratory's advanced capabilities. Synevo operates exclusively in Romania and does not disclose revenue, headcount trends, or ownership structure beyond confirming private status; it is part of a wider Synevo-branded diagnostic network.

Name

Synevo Romania

Legal name

Synevo Romania

Website

https://synevo.ro

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Synevo Romania is the largest private medical laboratory network in Romania, operating 27 labs and 239 collection centers across all 41 counties to deliver over 2,500 diagnostic tests to more than 200,000 patients monthly through retail, digital, and public-payer channels.

Ownership category

akta.pro rank

Product category

Medical Laboratory Diagnostics

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Central Laboratory Services (Core Lab Operations) (HLAGAEAA)

akta.pro secondary industries

Clinical Research & Trial Central Laboratories (HLAFAMAL), Toxicology & Therapeutic Drug Monitoring Laboratories (HLAFAMAF), Pathology Reporting, Synoptic Templates & Cancer Registry Interfaces (HLACAMAJ)

Keywords

• Medical laboratory diagnostics
• Clinical testing services
• Preventive health screening
• Genetic testing programs
• Home blood collection

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices42 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Direct-to-consumer laboratory testing: Patients purchase individual tests or packages directly via the Synevo online shop (synevo.ro/shop) or at collection centers. Pricing is publicly listed per test (e.g., Hemoglobin: 75 lei, HbA1c: 59 lei, Creatinine: 20 lei). Services include preventive packages with discounts up to 50%.
2. Health Insurance (CAS) covered testing: Synevo provides analyses covered by the National Health Insurance House (Casa de Asigurări de Sănătate - CAS) across 16 counties in Romania. Patients with a medical referral from their insurance doctor can access these services at no direct cost, with Synevo reimbursed by CAS.
3. Telemedicine consultations (Synevo Decoder): Synevo offers paid telemedicine consultations for interpretation of laboratory results with a laboratory doctor. Available through the MySynevo platform and online booking.
4. Home blood collection service: Mobile phlebotomy team visits patient homes for sample collection. Ordered via the online shop or appointment booking system.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Synevo Romania operates a nationwide medical laboratory diagnostics network, providing over 2,500 types of medical analyses through 27 laboratories and 239 collection centers across all 41 Romanian counties. The company offers routine hematology and biochemistry testing, advanced genetic and molecular diagnostics, preventive health packages, oncology screening, telemedicine result interpretation, home blood collection, and serves both self-paying patients and those covered by the Romanian National Health Insurance (CAS).

Product overview

Synevo Romania is a comprehensive medical laboratory diagnostics provider operating as a platform-plus-branches model, offering over 2,500 types of medical laboratory tests ranging from routine analyses to advanced genetic testing. The portfolio includes core laboratory testing services through 27 laboratories and 239 collection centers nationwide, supported by digital platforms (MySynevo mobile app and online shop), home collection services, and telemedicine consultation services (Synevo Decoder). Additional offerings include health assessment tools (Senzorul de sănătate, Calculator Risc Cardiovascular), oncology screening programs (OncoScreening), and the National Genetic Testing Program. The company serves over 200,000 patients monthly, processing approximately 2,000,000 tests.

Differentiator

Problem solved

Functional benefit

Brands

• MySynevo: Mobile application for accessing test results, scheduling appointments, and managing health records

Products and services

• Medical Laboratory Testing Services
• MySynevo Mobile Application
• Synevo Online Shop (Magazin Online)
• Home Blood Collection Service (Recoltare analize la domiciliu)
• Synevo Decoder Telemedicine
• OncoScreening Cancer Screening Program
• National Genetic Testing Program (Programul Național de Testare Genetică)
• Preventive Health Packages (Pachete analize medicale)
• CAS Insurance-Covered Laboratory Analyses
• Central Reference Laboratory (Laboratorul Central de Referință)

Quantifiable outcome

• Over 200,000 patients served monthly with an average of over 2,000,000 tests performed
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Casa Națională de Asigurări de Sănătate (CNAS) / Casa de Asigurări de Sănătate (CAS)coreChannel Partner/ Reseller/ DistributorSynevo Romania is an authorized provider of services under the Romanian National Health Insurance system. Patients with health insurance referrals can access covered laboratory analyses at Synevo centers in 16 counties, with costs reimbursed through the national health insurance system.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Synlab: European leader in medical diagnostic services with extensive presence in Romania. Direct competitor offering routine and specialty laboratory testing through collection centers and reference laboratories.
• Affidea: European diagnostic imaging and laboratory services provider with Romanian operations. Overlaps with Synevo in advanced diagnostics and outpatient laboratory services.
• MedLife: Largest private healthcare operator in Romania with integrated laboratory services. Competes directly with Synevo for diagnostic testing volume through its own network of collection points.
• Hiperdia: Romanian diagnostics chain offering imaging and laboratory services nationwide. Competes with Synevo in routine and specialty diagnostics through its own collection and analysis network.
• Medicover: Swedish-Polish private healthcare group operating clinics, hospitals, and diagnostic laboratories across Romania and Eastern Europe. Direct competitor in Romanian laboratory diagnostics and broader integrated healthcare services.
• Regina Maria: Romanian private healthcare network operating its own laboratory division alongside clinics and hospitals. Competes with Synevo in both physician-referred and direct-to-consumer testing.

Regional players

• Bioclinica: Romanian medical laboratory network offering routine and specialized testing. Competes with Synevo regionally within Romania with a smaller but overlapping test menu.

Broad incumbents

• Labcorp: Global clinical laboratory and diagnostics company with reference lab operations and direct-to-consumer testing. Comparable in scale, menu breadth, and central lab operations model.
• Quest Diagnostics: U.S.-based diagnostic information services leader operating broad laboratory services at scale. Comparable in business model (centralized reference lab, B2C and B2B testing) though operating primarily in North America.
• Eurofins Scientific: Global testing services group with significant clinical diagnostics exposure in Europe. Comparable in central lab operations, advanced testing menu, and multi-country laboratory network model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/synevo.ro
• LinkedInlinkedin.com/company/synevo-romania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synevo Romania