GSF

What GSF does

GSF (Groupe Services France) is a France-based provider of commercial cleaning and hygiene services founded in 1962 by Jean Louis Noisiez. The company operates 162 regional establishments across France and employs 42,777 people, serving enterprise and mid-market clients in eight specialized sectors: agri-food, industry, nuclear, pharmaceutical, healthcare, retail, tertiary (commercial offices), and transport. Its service portfolio includes core professional cleaning augmented by advanced technologies such as Tennant T7AMR autonomous robotic floor scrubbers, electrostatic sprayers, electrochemically activated cleaning solutions, and the recently launched Pedag'eau embedded water-consumption sensor developed with Kemtag/DnR'Sys.

GSF's business model is built on managed-services contracts with annual billing cycles and quote-based subscription pricing tailored to scope, frequency, and sector-specific requirements. The go-to-market motion is decentralized field sales, with regional establishments providing proximity-based service delivery. Beyond core cleaning, GSF has expanded into integrated soft facility management through the Amae brand, a partnership with Pénélope combining cleaning with reception services, and through the September 2025 acquisition of Groupe Ithaque, the French leader in reception services. The company is privately held under TowerBrook Capital Partners, which took a capital stake in March 2022 following the founder's passing in November 2022.

Customer retention stands at 94.4/100, and the company has built differentiated ESG credentials including B Corp certification (87.7 points covering all French and international subsidiaries), consecutive EcoVadis Platinum status (91/100 in 2025, 92/100 in 2026 — Top 1% of evaluated companies), and Science Based Targets initiative (SBTi) validation of its 2028 decarbonization trajectory, a first in the cleaning services sector. Reported revenue growth was 7.5% in 2023.

Name

GSF

Legal name

Société Groupe Services France

Website

https://gsf.fr

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

GSF is a France-based commercial cleaning and hygiene services provider employing 42,777 people across 162 regional establishments, serving enterprise clients in eight specialized sectors including healthcare, pharmaceutical, nuclear, agri-food, and transport.

Ownership category

akta.pro rank

Product category

Commercial Cleaning & Facility Services

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Management Services (8741)

akta.pro primary industry

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

akta.pro secondary industry

Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD)

Keywords

• Commercial cleaning services
• Facility management solutions
• Industrial hygiene services
• Cleanroom cleaning
• Soft facility management

Headquarters

HQ city

Sophia Antipolis

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cleaning and Hygiene Services: Core cleaning services for commercial and industrial clients across multiple sectors including healthcare, pharmaceutical, food processing, and general business facilities
2. Soft FM and Reception Services (Amae): Integrated facility management services combining cleaning and reception services, developed through partnership with Pénélope

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

GSF specializes in professional cleaning and hygiene services for commercial, industrial, and institutional facilities across France. Its offerings span eight specialized sectors (agri-food, industry, nuclear, pharmaceutical, healthcare, retail, tertiary, and transport), enhanced by advanced technologies such as autonomous robotic floor scrubbers, electrostatic sprayers, and electrochemically activated cleaning solutions. The company also delivers integrated soft facility management through its Amae offering (cleaning plus reception services) and is expanding into adjacent site services via acquisitions such as Groupe Ithaque.

Product overview

GSF is a facility services company offering comprehensive cleaning and hygiene solutions (Propreté & Services). The core offering consists of professional cleaning services enhanced with advanced technologies including autonomous floor scrubbers (such as Tennant's T7AMR robotic floor scrubber), electrostatic sprayers, and smart cleaning systems. The company provides sector-specific services across eight segments: Food Industry (Agroalimentaire), Industry, Nuclear, Pharmaceutical, Healthcare (Santé et soins), Retail (Surfaces de vente), Tertiary, and Transport. GSF has expanded its portfolio through strategic acquisitions (Ithaque group) and partnerships (Amae with Pénélope for integrated workplace services), and innovations like Pedag'eau for water consumption monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Amae: Integrated soft FM and accueil (reception) services offering developed in partnership with Pénélope

Products and services

• Nettoyage et Propreté (Cleaning & Hygiene Services) Core professional cleaning and hygiene services delivered on client sites across France, covering routine and specialized cleaning using advanced technologies such as autonomous robotic floor scrubbers, electrostatic sprayers, electrochemically activated solutions, and smart cleaning systems. Targeted at commercial, industrial, and institutional clients across eight specialized sectors.
• Amae (Soft FM & Reception Integrated Services) Integrated workplace service combining cleaning services with reception (accueil) services, developed in partnership with Pénélope, designed to create a unique site experience that helps clients attract and retain employees and visitors.
• Pedag'eau (Water Consumption Monitoring Solution) Embedded sensor technology designed to measure and monitor real-time water consumption during cleaning operations, supporting sustainability reporting and operational efficiency for food industry and other facility clients. Developed in partnership with Kemtag/DnR'Sys.

Quantifiable outcome

• Customer retention rate of 94.4/100
• +3 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PénélopecoreStrategic or Co-development Partner · 3 November 2025Strategic partnership combining GSF's cleaning expertise with Pénélope's reception services to create integrated soft FM solutions under the 'Amae' brand, offering comprehensive workplace services to attract and retain employees and visitors.
• Groupe IthaquecoreStrategic or Co-development Partner · 9 September 2025Acquisition of Ithaque Group, the leader in reception services in France, completed in September 2025. This acquisition strengthens GSF's positioning in multiservice operations.
• EDHEC Business SchoolminorStrategic or Co-development Partner · 3 November 2023Partnership with EDHEC Business School and EDHEC Foundation to promote social openness in higher education, enabling access for scholarship high school students and supporting children of GSF cleaning agents to attend prestigious business schools.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veolia Environmental Services: Global environmental services company active in France across cleaning, waste, and water services. Adjacent competitor in regulated cleaning segments (nuclear, healthcare) and potential water-monitoring partner given Pedag'eau.
• Sodexo: Global FM and food services giant with significant French cleaning and soft-FM exposure. Much larger and broader portfolio; competes for the same large-enterprise soft-FM contracts GSF targets through Amae.
• Compass Group: Global contract foodservice and support services group with cleaning and FM capabilities in multiple geographies. Competes with GSF in integrated workplace services for large enterprise clients.
• ABM Industries: Large US facility services provider with broad janitorial, parking, and integrated FM offerings. Comparable business model and specialization in regulated verticals (healthcare, aviation, manufacturing).
• ISS A/S: Global facility services provider with strong presence in Europe including France. Competes with GSF on integrated FM and cleaning for multinational enterprise accounts.

Direct peers

• Onet: Major French cleaning and multiservice FM provider with nationwide presence and similar sector specialization. Direct competitor for the same enterprise cleaning contracts across healthcare, industry, and tertiary in France.
• Atalian: International facility services group with strong French roots offering cleaning, security, and energy management. Direct competitor in core cleaning with greater international scale than GSF.
• Derichebourg Multiservices: French multiservice provider offering cleaning, security, reception, and green spaces. Directly competes with GSF in decentralized cleaning and soft-FM across France.
• Samsic: French-based multiservice FM company providing cleaning, security, reception, and maintenance. Closely comparable to GSF's full-site service model and decentralized regional footprint.

Regional players

• Elis: French-headquartered hygiene and well-being services provider with operations across Europe, focused on flat linen, workwear, and washroom hygiene. Comparable in French market scale and B2B hygiene-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSF