Neuhaus Lighting Group

What Neuhaus Lighting Group does

Neuhaus Lighting Group is a family-owned German lighting manufacturer and retailer headquartered in Unna/Werl, Germany, tracing its heritage to a Paul Neuhaus-founded lighting business in 1962. The group sells interior, outdoor, and smart-home LED luminaires exclusively to the German market through a hybrid distribution model: a direct-to-consumer e-commerce storefront (paul-neuhaus.de) with DPD shipping, alongside an authorized dealer network accessed via an online dealer locator ("Händlersuche") and bookable showroom experiences. It operates an eight-brand portfolio — Paul Neuhaus, Neuhaus PURE®, Q® Smart-Home, Schöner Wohnen Kollektion, Gerda Green, Lola Smart Home, JUST LIGHT., and SellTec — covering entry-level to premium pricing tiers from €99 to €2,499 per unit.

The company's technology platform centers on two patented in-house mechanisms: e-LIFT®, allowing motorized pendant-lamp height adjustment from 35 cm to 240 cm via remote, and e-SLIDE®, enabling motorized width/length adjustment from 1200 mm to 2000 mm with automatic obstacle detection. These are supplemented by Zigbee and DALI smart-home integration, stepless dimming, adjustable CCT (2700–5000 K), memory functions, high color rendering (Ra ≥ 90), and a 10-year manufacturer warranty on the PURE series. The PURE E-CLIPSE received the German Design Award Special 2024 from the Rat für Formgebung.

Revenue mechanics are straightforward one-time hardware sales plus optional spare parts and repair services. The company has 51–100 employees, no disclosed external funding, no public listing, and a single-country (Germany) operating footprint. Go-to-market combines mass-media awareness (Schöner Wohnen television advertising) with content marketing (Lichtmagazin blog), Instagram presence (@qsmarthomelights), newsletter, and algorithmic site search (Algolia). The customer base is dominated by residential consumers, with secondary use-case segments for home-office workers, outdoor enthusiasts, and B2B resellers; no enterprise anchor customers are named.

Name

Neuhaus Lighting Group

Legal name

Neuhaus Lighting Group

Website

https://paul-neuhaus.de

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned German lighting manufacturer (founded 1962) selling premium LED indoor, outdoor, and smart-home luminaires solely in Germany via DTC e-commerce (paul-neuhaus.de) and an authorized dealer network, anchored by proprietary e-LIFT® and e-SLIDE® motorized pendant-lamp technologies and a multi-brand portfolio spanning entry to premium price tiers.

Ownership category

akta.pro rank

Product category

Residential Lighting

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• LED lighting fixtures
• Smart home lighting
• Pendant lamps
• Residential lighting
• Outdoor lighting

Headquarters

HQ city

Werl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. LED Lighting Products: One-time purchase model for LED luminaires including pendant lights, ceiling lights, wall lights, floor lamps, table lamps, and outdoor lighting. Revenue generated from product sales through e-commerce and dealer network.
2. Replacement Parts & Service: Spare parts service and repair services for products beyond warranty period. 15-year service option available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Neuhaus Lighting Group manufactures and sells LED lighting fixtures for residential and outdoor applications through its Paul Neuhaus, JUST LIGHT., and SellTec brands. Its product portfolio spans pendant, ceiling, wall, table, floor, and outdoor luminaires, including premium Neuhaus PURE® series with proprietary electric height and length adjustment, and Q® Smart-Home lighting with wireless and app-based control. The company sells direct-to-consumer via its own e-commerce storefront and through a network of authorized dealers in Germany.

Product overview

Neuhaus Lighting Group operates a multi-brand portfolio of residential and commercial lighting solutions, organized as a platform of distinct sub-brands and product categories. The core premium line is Neuhaus PURE® featuring proprietary e-LIFT® and e-SLIDE® electric adjustment technologies for pendant lamps, supplemented by the Q® Smart-Home collection with wireless control and CCT capabilities. The portfolio also includes the Schöner Wohnen Kollektion (23 TV-advertised series), Gerda Green sustainable line, Lola Smart Home, JUST LIGHT., and SellTec brands. Product types span ceiling lights, pendant lamps, wall fixtures, table lamps, floor lamps, LED panels, outdoor lighting, solar lights, battery portable lights, ceiling fans with lights, track systems, spots, and chandeliers. The company has been operating since 1962 with 60 years of lighting tradition.

Differentiator

Problem solved

Functional benefit

Brands

• Neuhaus PURE: Premium design lighting collection featuring electrically adjustable LED luminaires with e-LIFT and e-SLIDE technologies, emphasizing high-quality raw materials and precise craftsmanship
• Q-Smart Home
• Schöner Wohnen Kollektion

Products and services

• Neuhaus PURE® Premium design lamp collection featuring proprietary e-LIFT® (electric height adjustment, 35-240cm) and e-SLIDE® (electric width adjustment, 1200-2000mm) technologies, high color rendering (Ra ≥ 90), and a 10-year manufacturer warranty for residential premium lighting buyers.
• Q® Smart-Home Leuchten Smart home-enabled LED lighting collection with remote control dimming, CCT color temperature control (2700K-5000K), memory functions, DALI compatibility, and Zigbee integration for smart home systems.
• Schöner Wohnen Kollektion Televised lifestyle lighting collection with 23 named series (Bellies, Dubai, Elmo, Lini, Tavoli, Traventa, Rudi, Lente, Posh, Chia, Ali, Mini Ritus, Adriana, Quillo, Pebbles, Nami, Dante, Rik, Monta, Kulu, Sia, Pento, Lena) spanning ceiling, pendant, table, wall, and floor lamps for residential interior design.
• Gerda Green Sustainable Lights Sustainable lighting collection focused on eco-friendly materials and energy-efficient LED technology for environmentally conscious residential buyers.
• Lola Smart Home Lights Smart home lighting line with wireless control capabilities for automated home integration.
• JUST LIGHT. Simplified lighting collection focused on essential, straightforward illumination products for residential buyers seeking no-frills options.
• SellTec Leuchten Technical lighting solutions under the SellTec brand within the Neuhaus Lighting Group.
• Pendant Lamps (Pendelleuchten) Hanging pendant lamps in various styles including e-LIFT®/e-SLIDE® adjustable and smart home enabled variants for residential and commercial use.
• Ceiling Lights (Deckenleuchten) Ceiling-mounted lighting fixtures including standard, panel, and recessed designs for residential spaces.
• Outdoor Lights (Außenleuchten) Outdoor lighting including wall, ceiling, path, solar, battery, and globe lights with IP44 ratings for gardens, patios, pathways, and camping.
• Track Systems & Spots (Schienensysteme & Strahler) Track lighting systems and adjustable spotlights and directional lighting fixtures for flexible illumination layouts.

Quantifiable outcome

• Color rendering index Ra ≥ 90 for natural, sunlight-quality illumination
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• DPDminorOthersShipping and logistics partner for climate-neutral parcel delivery within Germany. DPD handles all shipments from Paul Neuhaus warehouse with carbon-neutral shipping service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paulmann Licht: German family-owned lighting company with a comparable heritage (since 1978), product breadth across indoor/outdoor LED fixtures, and a strong dealer network in German-speaking markets. Directly comparable in scale, customer base, and channel model.
• Trio Leuchten: German lighting manufacturer offering a wide range of decorative and functional indoor/outdoor LED luminaires, including smart home lines, distributed through European retail channels. Closely comparable in product portfolio breadth and mid-market positioning.
• Brilliant AG: German lighting brand with a multi-decade heritage and a broad residential and commercial LED product range, sold through European retail. Comparable in category coverage, channel strategy, and mid-market premium positioning.
• Eglo Leuchten: Austrian-headquartered global lighting manufacturer with extensive indoor/outdoor LED and smart home ranges (EGLO connect-z) sold across Europe. Comparable in product breadth and smart lighting strategy, though at larger scale.
• SLV Lighting: German premium lighting company offering residential and technical/commercial LED fixtures, including smart control (SLV VALETO) and DALI-compatible systems. Comparable in premium German-engineering positioning and DALI integration.
• Globo Lighting: Austrian lighting company producing a broad portfolio of decorative and functional LED luminaires for residential and commercial use. Comparable in size, product breadth, and European distribution focus.

Broad incumbents

• Signify (Philips Hue): Global lighting leader whose Philips Hue ecosystem dominates connected residential lighting with proprietary hubs, app, and broad third-party integrations. Direct competitor in the smart home lighting category but at vastly larger scale and ecosystem depth.
• IKEA (TRÅDFRI / Home Smart): Mass-market home furnishings retailer with the TRÅDFRI/Home Smart connected lighting line sold globally. Competes directly in Zigbee-based smart bulbs and fixtures, typically at substantially lower price points than Neuhaus's PURE range.

Regional players

• Nordlux: Scandinavian lighting brand with a comparable residential LED portfolio, including smart lighting (Nordlux Smart), distributed primarily in Northern Europe. Comparable in product mix and premium-mid positioning, but operates in a different geography than Neuhaus's German focus.

Others

• Busch-Jaeger (ABB): German manufacturer of electrical installation and building automation, including lighting controls and KNX-based smart home integration. Adjacent competitor in German residential smart-lighting controls and switches rather than full luminaire products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/qsmarthomelights
• Facebookfacebook.com/neuhauslightingroup
• LinkedInlinkedin.com/company/neuhaus-lighting-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuhaus Lighting Group