What Plus Pack does

Plus Pack A/S is a fourth-generation, family-owned Danish food packaging manufacturer headquartered in Odense, Denmark, founded in 1914. The company produces aluminium and plastic food packaging — including containers, trays, lids, and combo packs — and operates a catalogue of more than 1,102 SKUs sold under multiple proprietary brands such as READY2COOK®, BISTRO™, VISTOPAC™, and GASTRONORM™. Its products serve the convenience-food, retail private-label, professional kitchen, and industrial prepared-food markets, with manufacturing anchored in Denmark and sales coverage extending across Europe through direct B2B channels and local sales subsidiaries.

The company's core technology is conventional converting of aluminium and plastic substrates into shaped and printed food-contact packaging, with manufacturing capacity backed by a newly built, DGNB Silver-certified warehouse facility in Odense (completed 2022–2023) that supports both volume scaling and sustainability positioning. Branded lines such as READY2COOK® target the ready-meal segment, while other sub-brands address foodservice and retail private-label applications. The firm has also entered a circular-economy partnership with Papirværk to advance fibre and recycled-content packaging, consistent with tightening EU packaging regulation.

Plus Pack operates a B2B, quote-based pricing model with direct sales across four formally segmented customer verticals — Retail, Foodservice, Horeca, and Industry. Revenue is generated through customized packaging design-in, multi-year enterprise supply agreements, and branded product sales distributed via its European sales network. Leadership includes CEO Anders Top Haustrup and Deputy CEO Camilla Haustrup Hermansen, continuing the founding family's active involvement in the company.

Name

Plus Pack

Legal name

Plus Pack A/S

Website

https://pluspack.com

Company type

Private

Founded year

1914

Operating status

Operating

Short description

Plus Pack is a fourth-generation, family-owned Danish manufacturer of aluminium and plastic food packaging — including containers, trays, lids, and combo packs — supplying retail, foodservice, Horeca, and industrial customers across Europe.

Ownership category

akta.pro rank

Product category

Food Packaging Manufacturing

SIC

Metal Cans (3411), Plastics Products, Nec (3089)

akta.pro primary industry

Aluminum Trays, Pans & Foil Containers (Semi-Rigid) (IMALADAH)

akta.pro secondary industries

Ready Meals & Prepared Foods Packaging (IMALAHAL), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Plastic Trays, Clamshells & Blister Packaging Manufacturing (IMANAEAE), Secondary & Multipack Packaging (IMALAHAB)

Keywords

• Food packaging manufacturing
• Aluminium food containers
• Recyclable plastic trays
• Circular food packaging
• Ready meal packaging

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Food packaging product sales: Plus Pack generates revenue through the sale of aluminium and plastic food packaging products including containers, trays, lids and combo packs to food businesses across Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Plus Pack manufactures and sells aluminium and plastic food packaging — including standard containers, plastic trays, lids, and combo packs — to food businesses across Europe. The company offers a portfolio of more than 1,000 products organised into branded ranges such as READY2COOK®, BISTRO™, VISTOPAC™ and GASTRONORM™, with pricing on a quote basis and the ability to develop customised formats for high-output industrial lines.

Product overview

Plus Pack is a food packaging manufacturer offering a comprehensive portfolio of over 1,100 aluminium and plastic food packaging products. The company operates as a single unified offering rather than a modular platform, with products organized across five main categories: Aluminium containers (including READY2COOK®, STANDARD ALU.CONTAINERS, GASTRONORM™), Plastic trays (including BISTRO™, VISTOPAC™, SHELFMASTER™, SMARTVIEW™, SQUAREPAC™, CUBUS™, DELIMASTER™, DIAMONDBOWL™, SHOWBOWL™, SOLOCUP™, CLEARSHOW™, GOURMETEXPRESS™, PREGO™, ZEN™, DELIWAVE™, SLICY™), Lids, Combo packs, and Other products (including THERMO BOXES). These branded product ranges serve four main market segments: Retail (supermarkets, deli counters), Foodservice (takeaway, delivery), Industry (food producers), and HORECA (hotels, restaurants, catering).

Differentiator

Problem solved

Functional benefit

Brands

• READY2COOK®: Aluminium ready-meal containers that go from freezer or fridge to oven, grill or microwave - and directly to the table. Recyclable and recognized across European retail.
• STANDARD ALU.CONTAINERS
• BISTRO™
• VistoPac™
• GASTRONORM™
• CLEARSHOW™
• CUBUS™
• DELIMASTER™
• DIAMONDBOWL™
• GOURMETEXPRESS™
• PREGO™
• SHELFMASTER™
• SHOWBOWL™
• SMARTVIEW™
• SOLOCUP™
• SQUAREPAC™
• DELIWAVE™
• SLICY™
• THERMO BOXES
• ZEN™

Products and services

• Aluminium containers Broad range of aluminium food containers in various sizes and styles for retail, foodservice, Horeca and industrial applications; durable, versatile and endlessly recyclable.
• Plastic trays Plastic food trays available in rPET, PP, APET, DPET, HIPS and other materials for chilled, hot and microwaveable food applications.
• Lids Matching lids for aluminium containers and plastic trays, including snap-on lids, foil lids and dome lids.
• Combo packs Complete packaging solutions combining plastic trays or aluminium containers with matching lids in convenient single-item packages.
• READY2COOK® Aluminium ready-meal containers that go from freezer or fridge to oven, grill or microwave, and directly to the table; recyclable and recognised across European retail.
• STANDARD ALU.CONTAINERS Broad range of aluminium containers in standard gastro-sizes, suitable for food industry producers, retail, catering and buffet; durable, versatile and endlessly recyclable.
• BISTRO™ Flexible portion packaging for cold and hot applications, available in clear rPET for deli and salads and PP for microwave-ready meals; ideal for foodservice and retail portion packs.
• VISTOPAC™ Transparent rPET trays with secure, easy-close lids for antipasti, tapas, sushi and other premium deli items; clear design maximises visibility for appealing retail presentation.
• GASTRONORM™ Standard gastro-sized aluminium containers perfect for catering and buffet service, made from endlessly recyclable aluminium.
• PLATTERS Designed for premium presentation of ready-to-eat dishes, ideal for catering; available in aluminium or plastic.
• CLEARSHOW™ Clear oval trays with secure reclosable lid, ideal for takeaway and leftovers; made from rPET.
• CUBUS™ Space-efficient, versatile trays for snacks and cold meals; made from rPET.
• DELIMASTER™ Versatile trays for salads and deli items, suitable for both cold meals and microwave use; available in PP and HIPS.
• DIAMONDBOWL™ Bowls for salads and ready meals with secure, leak-proof closure; made from recyclable rPET or DPET.
• GOURMETEXPRESS™ Versatile, modular trays for tapas and ready meals with on-the-go convenience.
• PREGO™ Trays for sandwiches and baguettes that keep food fresh with a clear, reclosable lid; made from recyclable materials.
• SHELFMASTER™ Versatile trays for salads, fruit and desserts with on-the-go convenience.
• SHOWBOWL™ Clear bowls with easy opening and full visibility for salads; made from recyclable rPET.
• SMARTVIEW™ Crystal-clear trays for salads, snacks and dips with on-the-go convenience; made from recyclable DPET.
• SOLOCUP™ Versatile, leak-proof trays in various sizes for salads, snacks and sauces; available in different materials.
• SQUAREPAC™ Square trays for cold ready-to-eat meals that keep food fresh with a reclosable lid; made from recyclable rPET.
• ZEN™ Selection platters with multi-compartment trays for tapas and sharing; made from recyclable rPET.
• DELIWAVE™ Convenient trays with on-the-go features for snacks and single portions; made from recyclable rPET or DPET.
• SLICY™ Trays for sliced meat and cheese that keep food fresh with a reclosable lid; made from recyclable rPET.
• THERMO BOXES Transport boxes that keep hot and cold meals protected during transport; compatible with platters and GASTRONORM™ containers.

Quantifiable outcome

• Aluminium recycling saves 95% of energy compared to primary production
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Det Kærlige Måltid (The Loving Meal)minorOthers · 1 January 2019Since 2019, Plus Pack has partnered with Det Kærlige Måltid (The Loving Meal), providing packaging solutions that help deliver nutritious meals to families battling life-threatening illnesses. This represents the company's commitment to supporting organizations that make a meaningful difference in the community.
• Papirværk (Paperworks)minorOthersPlus Pack contributes to circular vision by recycling paper through a local startup in Odense called Papirværk (Paperworks), supporting local recycling initiatives as part of their circular economy approach.
• HC Andersen FestivalminorOthersPlus Pack is honored to be sponsors of the HC Andersen Festival in Odense, celebrating the rich history of their headquarters location and the legacy of Hans Christian Andersen.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Coveris: European-headquartered rigid and flexible food packaging manufacturer serving retail, foodservice and industrial food customers. Directly comparable in terms of product types (trays, containers, lids) and customer segments, with overlapping sustainability/circular positioning.
• Sabert: Foodservice-focused packaging manufacturer producing plastic and aluminium trays, bowls and containers for takeaway, delivery and catering. Closely matches Plus Pack's Foodservice and Horeca segments and its combo-pack/tray-and-lid product format.
• Pactiv Evergreen: Major North American foodservice and food packaging producer of plastic and aluminium trays, containers and lids. Comparable product portfolio and target customers (foodservice operators, retail prepared-food programmes), though operating primarily outside Plus Pack's European footprint.
• i2r Packaging Solutions: Specialist manufacturer of aluminium foil containers and smoothwall trays for the food industry. Directly comparable to Plus Pack's READY2COOK and GASTRONORM aluminium product lines and shares foodservice and industrial food producer customers.
• Anchor Packaging: Specialist foodservice packaging manufacturer of plastic clamshells, trays and containers for takeaway and delivery. Overlaps directly with Plus Pack's BISTRO and VISTOPAC product lines and foodservice customer base.
• Huhtamäki: Finnish global food and foodservice packaging manufacturer producing fibre, plastic and aluminium trays and containers for retail and foodservice customers across Europe. Closely comparable product mix and end markets to Plus Pack, but at significantly larger scale and with global reach.
• Klöckner Pentaplast (LINPAC): European rigid and flexible food packaging producer (LINPAC legacy) specialising in trays, containers and films for fresh protein, ready meals and foodservice. Directly comparable product mix and customer base to Plus Pack, with strong UK/European retail and foodservice penetration.
• Faerch: Europe-leading recycled PET food packaging manufacturer focused on ready-meal trays and similar rigid packaging. Highly comparable to Plus Pack's BISTRO/VISTOPAC plastic tray range and shares the same circular-economy value proposition with major European retailers.

Broad incumbents

• Amcor: Global packaging giant offering rigid and flexible food packaging solutions across retail and foodservice. Overlaps with Plus Pack's aluminium and plastic tray categories but operates across multiple end markets and geographies well beyond Europe.
• Sealed Air: Large global packaging company with a substantial food packaging portfolio (Cryovac, SEALED AIR brands) serving protein, produce and prepared-food customers. Competes with Plus Pack in industrial food packaging but at much broader scale and with a different technology mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/pluspack
• LinkedInlinkedin.com/company/plus-pack

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Pack