What Soundfly does

Soundfly is a Brooklyn-based, Delaware-incorporated online music education platform founded in 2014 by Ian Temple. The company operates a direct-to-consumer subscription website (soundfly.com) delivering 60+ in-depth video courses covering music production, songwriting, piano, sound design, mixing, and music theory. Courses are taught by working professional artists and educators including Grammy-winning and critically recognized musicians (e.g., Kimbra, Son Lux's Ryan Lott, RJD2, Com Truise, Elijah Fox, Ian Chang). The platform is built on a conventional web-based video delivery stack using Wistia for hosting, with an invite-only Discord community and a Substack newsletter (Soundfly Weekly) layered on top as engagement and retention channels.

The product is structured around three paid offerings: a standard membership at $12/month or $96/year providing unlimited premium course access, a premium 'Friend of the Fly' tier at $39/month or $312/year, and a Custom Mentorship Program for 1-on-1 guidance (discounted 25% for subscribers). A selection of free courses serves as a freemium top-of-funnel. Soundfly serves individual musicians, producers, songwriters, and aspiring learners (its target segments are explicitly consumer/SMB), with no institutional or enterprise channel disclosed. All testimonials and customer quotes reference hobbyist musicians, indie artists, and singer-songwriters rather than schools or corporate buyers.

The company employs 1-10 people, is privately held with no disclosed institutional funding or parent entity, and appears to operate as a lean, founder-led content business. Customer acquisition relies on instructor brand credibility, organic search, content marketing via the Flypaper blog, and the Substack newsletter. There are no public revenue figures, funding rounds, or notable financial events in the available record.

Name

Soundfly

Legal name

Soundfly Inc.

Website

https://soundfly.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Soundfly is a Brooklyn-based online music education platform offering 60+ subscription video courses on production, songwriting, theory, and mixing, taught by working professional artists to individual musicians and producers.

Ownership category

akta.pro rank

Product category

Online Music Education

NAICS

Professional and Management Development Training (61143), Computer Training (61142), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online / Virtual Music Instruction & Platforms (EDAMANAI)

akta.pro secondary industries

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Music Theory, Ear Training & Musicianship (EDAMANAF)

Keywords

• Online music education
• Music production courses
• Music mentorship programs
• Video music lessons
• Creative learning platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Revenue: Monthly and annual subscription tiers providing unlimited access to all premium course content. Two tiers: standard membership ($12/month or $96/year) and Friend of the Fly ($39/month or $312/year) with additional supporter benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Soundfly operates a subscription-based online music school that offers 60+ in-depth video courses on music production, songwriting, piano, sound design, mixing, and music theory, taught by notable working artists and educators such as Kimbra, Com Truise, RJD2, Ryan Lott, and Elijah Fox. The platform is complemented by a paid Custom Mentorship Program providing 1-on-1 personalized guidance, a portfolio of free introductory courses, an invite-only Discord community for subscribers, and a weekly Substack newsletter on the creative process.

Product overview

Soundfly is an online music education platform offering a subscription-based model with multiple tiers. The core product is the Soundfly Membership providing unlimited access to 60+ premium online courses covering production, songwriting, piano, sound design, mixing, music theory, and related topics, taught by professional artists and educators. Above the standard membership, the Friend of the Fly tier offers additional supporter benefits. The platform also offers a Custom Mentorship Program for personalized 1-on-1 learning with expert mentors. Complimentary Free Course Series on foundational topics are available without subscription. A weekly newsletter delivered via Substack provides ongoing creative content. The platform targets musicians seeking to grow their skills through in-depth, artist-taught courses accessible on-demand.

Differentiator

Problem solved

Functional benefit

Products and services

• Soundfly Membership A subscription-based online music course platform offering unlimited access to dozens of premium courses on production, songwriting, piano, sound design, mixing, theory, and more, taught by professional artists and educators. Available as a monthly subscription at $12/month or annually at $96/year.
• Custom Mentorship Program A personalized 1-on-1 learning program pairing students with expert mentors for guided feedback, accountability, and tailored instruction across course content and personal musical goals. Subscribers receive a 25% discount on the program.
• Free Course Series Complimentary educational content including Theory for Producers (developed with NYU's MusEDLab), Demystifying Synths, Any Sound Will Do, Chiptune Crash Course, and other foundational music topics available without a subscription, designed as a top-of-funnel acquisition tool.

Quantifiable outcome

• Refund policy: full refunds within two weeks for monthly or annual subscriptions if courses don't meet expectations

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• NYU's MusEDLabminorStrategic or Co-development PartnerEducational content partnership for the Theory for Producers free series, developed in collaboration with NYU's MusEDLab
• Outlier InnminorOthersRecording location for the Kimbra: Vocal Creativity course, shot at the Outlier Inn retreat and studio in Woodridge, NY
• Hyperballad StudiosminorOthersRecording location for the Com Truise course, shot at Hyperballad Studios in Brooklyn, NY

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• MasterClass: Premium subscription platform offering video courses taught by celebrity experts, including a substantial music catalog. Closest direct peer: artist-led video courses, annual subscription pricing, D2C global distribution, and broad lifestyle/creative learning audience.
• ArtistWorks: Online music lesson platform offering video courses and exchanges with notable working musicians. Nearly identical model to Soundfly: artist-instructor-led music courses, subscription access, with a focus on instrumental instruction.
• Fender Play: Subscription-based online guitar/bass/uke lesson platform with structured video courses and progress tracking. Comparable subscription model in online music education, though more narrowly focused on stringed instruments.
• Yousician: Subscription music education app with interactive lessons for guitar, piano, bass, and ukulele. Comparable consumer-facing subscription music education with structured course content and self-paced learning.
• TrueFire: Online guitar education platform with video courses taught by professional musicians. Closely comparable subscription video course model in music education, primarily serving guitarists.
• Groove3: Subscription video tutorial library focused on DAWs, music production, and audio engineering. Comparable subscription model and target overlap with Soundfly's production-focused courses, but lacking the artist-instructor branding.

Emerging players

• Skillshare: Creator-led course marketplace with broad creative categories including music production and songwriting. Comparable on multi-instructor catalog and subscription model, but with much broader scope beyond music.
• Udemy: Open course marketplace with extensive music production, theory, and instrument catalogs at low price points. Comparable multi-instructor catalog structure, though broader in scope and lower-priced per course.

Broad incumbents

• Berklee Online: Online extension of Berklee College of Music offering courses, certificates, and degree programs in music production, theory, and performance. A more formal, accredited alternative serving similar music-learning customers.
• Coursera: Major MOOC platform hosting music courses from universities (Berklee, Yale, etc.). Comparable online music learning delivery and subscription access (Coursera Plus), but at much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/learntosoundfly
• Facebookfacebook.com/learntosoundfly
• LinkedInlinkedin.com/company/soundfly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundfly