Immobilien Scout24

What Immobilien Scout24 does

Immobilien Scout24 operates Austria's leading online real estate marketplace under the consumer-facing brand ImmoScout24, connecting property seekers with real estate professionals, brokers, and developers across all Austrian states. The platform, operated by Immobilien Scout Österreich GmbH, lists residential apartments, houses, commercial properties, and new construction projects via a web portal at immobilienscout24.at and native iOS/Android applications. The company is a 251-500 employee Austrian subsidiary of the publicly listed Scout24 Group, which also operates the German ImmoScout24 platform.

The core product is a multi-sided marketplace supported by search, filtering, map-based property discovery, regional SEO-optimized pages, and consumer-facing tools including a credit calculator (Kreditrechner), property valuation tool (Immobilienbewertung), and a Kaufpreiskarte (purchase price map) for market intelligence. Consumer search and listing browsing is free; the B2B arm, branded Bauträgerwelt, targets real estate developers with a tiered listings product stack (Standard Projekt at €99/month, Top Projekt at €599/month, Premium Projekt at €1,499/month) and a Sondernewsletter advertising product from €1,299 per send.

The business model is predominantly B2B subscription recurring revenue, with developer-focused Full Service Concept marketing packages priced €3,999-€7,999/month bundling premium ranking, branded project websites, SEA/display advertising, social campaigns, and dedicated project management. A Plus Membership consumer subscription offering 2,000+ exclusive listings, inquiry visibility, and enhanced profile features represents a smaller incremental recurring revenue stream. Distribution combines self-serve digital funnels (web, mobile apps, SEO, social media) with a dedicated regional account management team providing direct sales coverage across all Austrian states.

Name

Immobilien Scout24

Legal name

Immobilien Scout Österreich GmbH

Website

https://immobilienscout24.at

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Immobilien Scout24 operates Austria's leading online real estate marketplace, connecting 1.8 million property seekers with real estate agents, brokers, and developers across all Austrian states through a subscription-based B2B listings and developer marketing platform.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate marketplace
• Property listings platform
• New construction marketing
• Real estate agents
• Property search portal

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Listings and Subscriptions: Real estate agents, brokers, and developers pay for listing placements. Tiered professional products include Standard Projekt (€99/month), Top Projekt (€599/month), and Premium Projekt (€1,499/month) for developers. Full service marketing packages available from €3,999-7,999/month.
2. Premium Plus Membership: Consumer-facing premium membership offering access to 2000+ exclusive listings, inquiry count visibility, and enhanced profile visibility

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Immobilien Scout24 (immobilienscout24.at) operates Austria's leading online real estate marketplace, connecting property seekers with real estate agents, brokers, and developers across all Austrian states. The platform offers free property search for consumers, paid tiered listing subscriptions for real estate professionals (Standard Projekt, Top Projekt, Premium Projekt), a consumer-facing Plus Membership for exclusive listings, targeted newsletter advertising (Sondernewsletter), and end-to-end full-service marketing packages for developers (Full Service Konzept Light/Basis/Plus).

Product overview

Immobilien Scout24 is Austria's leading online real estate marketplace operating as a platform connecting property seekers, sellers, and landlords. The core offering is the ImmoScout24 Platform, a comprehensive listing marketplace for residential and commercial properties. The platform is supplemented by consumer add-on services including Plus Membership (premium subscription for exclusive listings), Kreditrechner (financial calculators), and Immobilienbewertung (property valuation). For professional users—particularly real estate developers—the company offers the specialized Bauträgerwelt platform with tiered listing products (Premium Projekt at €1,499/month, Top Projekt at €599/month, Standard Projekt at €99/month), targeted newsletter advertising (Sondernewsletter from €1,299), and three levels of full-service marketing packages (Full Service Konzept Plus/Basis/Light ranging from €3,999 to €7,999/month).

Differentiator

Problem solved

Functional benefit

Brands

• Bauträgerwelt: A specialized product offering for real estate developers (Bauträger) to market their new construction projects with premium placement options including Premium Projekt, Top Projekt, and Standard Projekt listings.

Products and services

• ImmoScout24 Marketplace Platform

Quantifiable outcome

• 1.8 million property seekers can be reached through listings

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Scout24 Media (scout24media.at)minorGTM or Marketing PartnerMarketing and advertising partnership for promotional campaigns and brand advertising services
• ImmoScout24 DeutschlandminorStrategic or Co-development PartnerSister company within the Scout24 Group operating the German ImmoScout24 platform

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• willhaben.at: Austria's largest general classifieds platform with a major real estate vertical, directly competing with Immobilien Scout24 for both listing supply and property-seeker attention within the same Austrian market.
• ImmoScout24 Deutschland: German sister company within Scout24 Group operating the same marketplace model in a much larger market. Closest functional and operational peer, sharing product, brand, and parent.
• immowelt: German-origin real estate portal with active Austrian operations, directly competing for Austrian agent subscriptions, developer project placements, and property-seeker traffic.
• findmyhome.at: Austrian-headquartered real estate portal competing directly with Immobilien Scout24 for Austrian property-seekers and agent/developer subscriptions in the same domestic market.
• Rightmove: UK's dominant online property marketplace with the same multi-sided agent/developer-paid listing subscription model, widely regarded as the benchmark operator in the European real estate portal category.
• Zoopla: UK-based property portal operating the same agent- and developer-paid subscription model with map-based search and consumer-facing premium tools, directly analogous in business model.
• idealista: Leading property portal in Spain, Portugal, and Italy with the same agent subscription and developer project-promotion model; comparable in monetization approach and consumer UX.
• SeLoger: France's leading real estate portal offering agent subscriptions and new-development marketing packages structurally similar to Immobilien Scout24's Premium Projekt and Full Service Concept tiers.
• immonet: German real estate portal with Austrian listings and an agent-subscription model directly comparable to Immobilien Scout24's Standard/Top Projekt structure.

Broad incumbents

• Zillow: US-listed residential real estate platform operating a much broader marketplace-plus-media-plus-mortgage model; comparable at the category level but substantially larger and more diversified than Immobilien Scout24's narrow Austrian focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ImmobilienScout24Oesterreich
• LinkedInlinkedin.com/company/immoscout24-austria/?originalSubdomain=at
• Instagraminstagram.com/immoscout24.at
• Xx.com/Immobilienscout

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immobilien Scout24