MR Valuation Consulting

What MR Valuation Consulting does

MR Valuation Consulting (MRV) is a privately-held, New Jersey-based business valuation and appraisal advisory firm founded in 1999 by Mark Rodriguez, ASA MRICS, a former Deloitte valuation practice developer with an engineering background. The firm delivers a comprehensive suite of professional services spanning business valuation, purchase price allocation under ASC 805 and IFRS 3, cost segregation studies under TCJA and CARES Act, machinery and equipment appraisal, real estate appraisal, financial instruments valuation under ASC 820, and litigation support including expert witness testimony. Engagements range from closely-held business valuations for estate and gift tax purposes to large-scale public utility condemnation and regulatory proceedings, with notable assignments including the $1.044 billion Cal Am Monterey district valuation and the $404.2 million Providence Water Supply Board analysis.

The firm differentiates through a multi-disciplinary team combining engineering, finance, and accounting credentials, holding designations including ASA, MRICS, SCGREA, and CPA/ABV/CFF, with prior tenure at Deloitte and Price Waterhouse among senior leadership. Technology is embodied in compliance-grade valuation methodologies rather than software products; the only platform offering is a Box.com-powered Client Portal for secure document exchange. Pricing is custom and project-based, and the go-to-market is direct enterprise engagement, augmented by industry conference speaking (NYSSCPA, Appraisal for Ad Valorem Taxation conferences) and earned media coverage of high-profile public engagements.

Operations span five offices across the US (New Jersey headquarters, Florida, Pennsylvania) and international locations (Ottawa, Hong Kong), with team members distributed across the US, Chile, Panama, Hong Kong, China, and the Balkan Peninsula. The firm is structured as MR Valuation Consulting, LLC, a minority-owned business, with no disclosed institutional investor ownership, no M&A activity, and no funding rounds. Customer segments are diversified across large public corporations, closely-held businesses, government agencies, financial institutions, law firms, accounting firms, private equity groups, energy and utilities, and real estate stakeholders.

Name

MR Valuation Consulting

Legal name

MR Valuation Consulting, LLC

Website

https://mrvaluation.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MR Valuation Consulting is a New Jersey-based boutique advisory firm providing business valuation, purchase price allocation, cost segregation, real estate and equipment appraisal, financial instruments valuation, and litigation support to corporations, government agencies, and closely-held businesses across the US, Canada, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Valuation and Appraisal Services

NAICS

Management Consulting Services (54161), Offices of Real Estate Appraisers (531320), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Business Valuation (Private Companies & Equity Interests) (BPAHANAA)

akta.pro secondary industries

Business Valuation (Private Company & Enterprise) (FSAEAHAA), Real Estate Valuation & Appraisal (BPAHANAC), Portfolio Valuation (PE/VC funds, LP reporting) (FSAEAHAH), Litigation & Dispute Valuation (damages, shareholder disputes) (FSAEAHAI), Business Valuation & Litigation Support (BPAHABAK)

Keywords

• Business valuation services
• Purchase price allocation
• Cost segregation studies
• Machinery equipment appraisal
• Litigation support services

Headquarters

HQ city

Colts Neck

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Valuation Services: Valuation of closely-held and publicly traded businesses for mergers and acquisitions, shareholder disputes, gift and estate planning, and financial reporting purposes
2. Purchase Price Allocations: Allocation of purchase price over acquired assets and liabilities for ASC 805 and IFRS 3 compliance
3. Cost Segregation Studies: Tax optimization studies identifying assets eligible for shorter depreciation lives and bonus depreciation under TCJA and CARES Act
4. Machinery and Equipment Appraisals: Market or liquidation value appraisals for sale, acquisition, ad valorem tax, eminent domain, collateralization, insurance, or residual forecasting
5. Real Estate Appraisals: Appraisals of various real estate types including commercial, industrial, recreational, residential rental, and special purpose properties
6. Litigation Support and Expert Testimony: Expert witness testimony, deposition testimony, mediation, settlement negotiations, appraisal review, and rebuttal witness services for legal proceedings
7. Business Consulting and Advisory: Customized consulting on business mergers, acquisitions, dispositions, change of ownership, tax transactions, and restructuring

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

MR Valuation Consulting provides independent valuation advisory, appraisal, and consulting services for businesses, government agencies, financial institutions, law firms, and private equity groups. Core offerings include business valuation, purchase price allocation, cost segregation studies, machinery and equipment appraisal, real estate appraisal, litigation support and expert testimony, financial instruments advisory, and natural disaster-related consulting. Engagements range from local and state-level assignments to national portfolios and international projects requiring coordination across jurisdictions.

Product overview

MR Valuation Consulting offers a comprehensive suite of valuation and appraisal services organized around a core platform of business valuation, purchase price allocation, and cost segregation study services. The product portfolio includes specialized appraisal services for machinery/equipment and real estate, litigation support with expert witness testimony, financial instruments advisory, and natural disaster-related consulting. Add-on modules cover REIT valuation services and Qualified Improvement Property (QIP) tax advisory under CARES Act. The firm also provides a Client Portal platform for secure client data exchange. Services span multiple industries including energy/utilities, healthcare, manufacturing, real estate, and financial services, with compliance across USPAP, ASC, IFRS, and IRC standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Valuation Services Comprehensive business valuation services for closely-held and publicly traded businesses, including intangible asset valuation, for mergers and acquisitions, financial reporting, tax planning, and litigation support.
• Purchase Price Allocation Services Allocation of purchase price over acquired assets and liabilities per ASC 805 and IFRS standards, including valuation of tangible equipment, fixed assets, real estate, financial instruments, intangible assets, and contingent considerations.
• Cost Segregation Study Services

Named customers5 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• American Society of Appraiserscore credentialOthersProfessional membership organization providing ASA (Accredited Senior Appraiser) designation. MRV team members hold ASA designations in various specialties including Machinery & Technical Specialties.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Valuation Research Corporation: Independent, employee-owned valuation firm specializing in business valuation, fixed-income and structured-products valuation, and complex asset appraisals for financial, corporate, and legal clients. Closely comparable in service mix, global footprint, and independence ethos to MRV.
• Stout: Global advisory firm with a dedicated Valuation Advisory practice covering business valuation, PPA, dispute/litigation support, and complex financial instruments—directly comparable to MRV's service portfolio and target clients.
• Withum: Mid-sized accounting and advisory firm with a sizable Valuation and Forensic Services practice, competing for closely-held business, estate, and litigation valuation assignments in a similar client profile.

Broad incumbents

• Kroll (formerly Duff & Phelps): Large, established valuation and corporate-finance advisory firm competing for complex business, intangibles, and financial-instrument valuations across global enterprises and legal matters, with broader service breadth than MRV.
• BDO USA: Top-tier accounting and advisory network offering valuation, PPA, cost segregation, and litigation support services, overlapping heavily with MRV's offerings and mid-market client base.
• Marcum LLP: National accounting and advisory firm with dedicated valuation, forensic, and litigation-support practices serving closely-held businesses, government, and PE—directly competitive on service scope.
• Baker Tilly US: Top-10 advisory firm offering business valuation, PPA, cost segregation, and dispute resolution services, serving a comparable client mix of privately-held businesses and government agencies.
• RSM US: Large accounting and consulting network with a Valuation and Business Appraisals practice covering business valuation, PPA, and litigation support for middle-market and large clients.
• Grant Thornton US: Major accounting and advisory firm offering valuation services in M&A, financial reporting, tax, and disputes—overlapping with MRV's core offerings to mid-market and large enterprises.
• Houlihan Lokey: Global investment bank with a Financial Advisory valuation practice focused on business and intangibles valuation, transaction opinions, and disputes—competing for the same complex-asset and litigation mandates as MRV.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MRValuation
• Facebookfacebook.com/MRValuation
• LinkedInlinkedin.com/company/mrvaluation-consulting
• Instagraminstagram.com/mrvaluation

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MR Valuation Consulting