Atomic Entertainment

What Atomic Entertainment does

Atomic Entertainment is a privately held New York-based film and television production company founded by Jerry Kolber (CEO and showrunner) and Adam "Tex" Davis (COO and screenwriter). The company specializes in what it terms "stealth education" — premium narrative content that embeds science, history, and learning inside entertainment formats. Its portfolio spans long-running unscripted franchises, scripted originals, podcasts, and documentaries distributed across premium platforms including Netflix, National Geographic, Spotify, Apple TV+, Amazon Prime, Tubi, SyFy, and Comedy Central.

The company's core products fall into two distinct lines. The first is original intellectual property built and owned in-house, anchored by Brain Games (seven seasons on National Geographic, Emmy-nominated), Brainchild (Netflix), Who Smarted? (a podcast exceeding 25 million downloads), The Holzer Files (five seasons on Amazon Prime and Tubi), Killer Inside (Netflix), Deep Blue Sea (a Spotify Original), and Roar with Laverne Cox (Apple TV+). It also produces high-profile documentary work in collaboration with i am OTHER, the Pharrell Williams and Mimi Valdés creative venture, including a documentary on Hydration. The second line is a branded content services division that produces custom narrative-driven content for enterprise clients such as IBM, Google, GE, Lockheed Martin, Siemens, Spotify, Samsung, Intel, Apple, Amazon, Unilever, Walgreens, and AllState, often leveraging the company's access to sensitive or restricted environments.

Atomic Entertainment's business model combines revenue from original IP licensing and royalties (from platform partners that license finished shows and podcasts) with project-based fees from its branded content services, where it sells production capabilities and access to enterprise marketing budgets. The dual structure provides two distinct customer segments — premium streaming/linear platforms on the IP side and Fortune 500 brand marketers on the services side — and positions the company as both a creator and a production-services vendor within the unscripted and branded entertainment value chain.

Name

Atomic Entertainment

Legal name

Atomic Entertainment

Website

https://atomicentertainment.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Atomic Entertainment is a New York-based film and TV production company creating premium educational and branded content. It serves Fortune 500 enterprise clients with custom branded productions while distributing original IP through Netflix, National Geographic, and Spotify.

Ownership category

akta.pro rank

Product category

Educational Video and Audio Content Production

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Video Distribution (51212), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

akta.pro secondary industries

Live-Action Kids & Family Production (MPADABAF), Children’s/Educational Program Syndication (MPABAMAH)

Keywords

• Video production services
• Educational content production
• Branded content production
• Podcast production
• Documentary production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Original IP / Flagship Content Production: Creating and owning original content properties (Who Smarted?, Brain Games, Brainchild) that generate revenue through licensing, streaming deals, and podcast monetization.
2. Branded Entertainment Services: Producing custom narrative content for enterprise clients including GE, Siemens, IBM, Lockheed Martin, Spotify, and others to solve business problems around revenue, retention, and recruitment.

Go-to-market motion1 record

Distribution channels11 records

Marketing channels4 records

Core offering

Atomic Entertainment is a full-service film and television production company that creates premium "stealth education" content across TV, streaming, branded, and audio formats. It produces original entertainment properties such as the children's educational podcast Who Smarted?, the Emmy-nominated National Geographic science series Brain Games, and Netflix's first live-action kid's original science series Brainchild. It also produces custom narrative branded content for enterprise clients (GE, Siemens, IBM, Lockheed Martin, Spotify, and others) to address revenue, retention, and recruitment goals.

Product overview

Atomic Entertainment is a full-service film and TV production company that creates premium educational content under its 'stealth education' philosophy. The company's portfolio includes original properties and branded content across multiple platforms. Original productions include the children's educational podcast Who Smarted?, the Emmy-nominated series Brain Games (National Geographic), Brainchild (Netflix with Pharrell Williams), and numerous other documentaries, podcasts, and streaming series. The company also produces branded content for enterprise clients including GE, IBM, Google, and others, positioning itself at the intersection of education and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Who Smarted?: Top 10 3x Weekly Children's Educational Podcast - STEAM education for elementary schoolers with over 25 million downloads.
• Brain Games
• Brainchild
• Slaycation
• Deep Blue Sea
• Queenpins with Keke Palmer
• The Internet Ruined My Life
• Hydration, with Pharrell Williams
• 14 Minutes from Earth
• Rational Mind with Pietro Boselli
• The Truth About True Crime with Amanda Knox
• Ice Thickeners: Emily Heller
• Dark Web: Fighting Cybercrime
• GE in the Wild
• Making Magic

Products and services

• Who Smarted? A 3x weekly children's educational podcast focused on STEAM education for elementary schoolers, with over 25 million downloads. It is designed for families, classrooms, and homeschoolers globally.
• Brain Games National Geographic's Emmy-nominated science television series and the network's all-time #1 rated show, with a seven-season run. Distributed via National Geographic and Disney+.
• Brainchild STEAM series for kids co-produced with Pharrell Williams, released on Netflix as Netflix's first live-action kid's original science series.
• Slaycation True-crime podcast in which every vacation is a deadly adventure; distributed across podcast platforms.
• Deep Blue Sea An 18-episode children's podcast produced as a Spotify Original Series.
• Queenpins with Keke Palmer Series exploring powerful women, produced for Facebook Watch in partnership with Condé Nast.
• The Internet Ruined My Life Episodic reality/science series airing on the SyFy Channel.
• Rational Mind with Pietro Boselli An 8-episode science series with over 25 million views, globally released in 2021.
• The Truth About True Crime with Amanda Knox Series investigating miscarriages of justice; released at Sundance and on AMC.
• Ice Thickeners: Emily Heller Comedy special honoring International Women's Day, produced for Comedy Central.
• 14 Minutes from Earth Feature documentary about a record-breaking space explorer, released on Netflix.
• Dark Web: Fighting Cybercrime Feature documentary about cybercrime, produced for Discovery Science.
• GE in the Wild 10-episode science series on YouTube with over 20 million views, produced with General Electric as branded content.
• Making Magic Behind-the-scenes series with illusionists, produced for Facebook.
• Hydration, with Pharrell Williams Feature documentary about Pharrell Williams's groundbreaking music festival in Virginia Beach; in production with iamOTHER (Pharrell Williams' creative company).
• Branded Content Production Services Custom narrative content creation for top-tier enterprise brands (GE, Siemens, IBM, Lockheed Martin, Spotify, Drone Racing League, Topgolf, Headspace, Harvard Business School, and others), designed to drive revenue, retention, or recruitment outcomes through Atomic's stealth education storytelling approach and secure-environment production capability.

Quantifiable outcome

• Over 25 million podcast downloads for Who Smarted?
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship and core.

• Pharrell WilliamsflagshipStrategic or Co-development PartnerOngoing years-long creative collaboration yielding Netflix's first live-action kid's original science series 'Brainchild' and the documentary 'HYDRATION' about Pharrell's groundbreaking music festival in Virginia Beach. Williams serves as a key creative partner for original content development.
• Mimi ValdéscoreStrategic or Co-development PartnerCreative partner alongside Pharrell Williams in the ongoing collaboration with Atomic Entertainment. Co-produced Brainchild for Netflix and other projects.
• National GeographicflagshipChannel Partner/ Reseller/ DistributorLong-standing partnership producing Brain Games, Nat Geo's all-time highest-rated series with a 7-season run. Content distributed through National Geographic and Disney+ platforms.
• NetflixflagshipChannel Partner/ Reseller/ DistributorPartnership for Brainchild (Netflix's first live-action kid's original science series), 14 Minutes from Earth (space documentary), and other original content.
• iamOTHERcoreStrategic or Co-development PartnerPharrell Williams' creative company with ongoing co-production relationship. Currently producing 'HYDRATION' documentary in collaboration with Atomic.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Campfire: New York-based production and branded-content studio serving Fortune 500 enterprise clients with narrative storytelling; a like-for-like peer in Atomic's branded-content services practice.
• SoulPancake: Boutique production company built around making education/positive impact feel like entertainment; the clearest methodological peer to Atomic's 'stealth education' approach, with comparable audience scale and founder-led brand.
• Participant Media: Mission-driven content studio producing impact films, documentaries, and series distributed through major platforms; comparable to Atomic's branded-content-plus-originals hybrid and similar ethical-branded content work for enterprises.
• Portal A: Production and branded-content studio that produces original digital series and brand partnerships for major platforms (Facebook, YouTube); comparable to Atomic's branded work for Facebook Watch and YouTube brand series like GE in the Wild.
• Funny Or Die: Entertainment and branded-content studio producing premium video content for brands and platforms; a comparable peer given the overlap between Atomic's branded work and the branded-entertainment agency/production model.
• Rooster Teeth: Boutique-to-mid production company that built a diversified slate across original series, podcasts, and branded content distributed across streaming and owned platforms; a structural peer in the multi-format, founder-led production model.

Broad incumbents

• Sesame Workshop: The world's largest nonprofit educational media organization for kids; operates in the same 'edutainment for children' category as Atomic's Brainchild and Who Smarted? properties, but at vastly larger scale and with charity-funded distribution.
• The Jim Henson Company: Long-established kids and family production company producing educational live-action and puppetry content; comparable to Atomic in producing live-action kids/family series for premium platforms like Disney+ and Netflix.
• Warner Bros. Discovery (Discovery Studios/Daily): Major media conglomerate that commissions and produces science/factual content including Discovery Science (Dark Web) and Discovery Kids; directly comparable platform/distributor for Atomic's science and educational TV output.

Emerging players

• Big Bad Boo Studios: Independent production company focused on kids/family animated and educational content; an emerging peer in the educational children's content category where Atomic's Brainchild and Who Smarted? compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AtomicEntertainmentGroup
• LinkedInlinkedin.com/company/27151994
• Instagraminstagram.com/atomicent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atomic Entertainment