Major Arena Soccer League

What Major Arena Soccer League does

Major Arena Soccer League (MASL) is the highest level of professional indoor soccer in North America, organized as a 501(c)(6) not-for-profit corporation founded in 2014 through the merger of the Professional Arena Soccer League (PASL) and the Major Indoor Soccer League (MISL). The league operates a tiered ecosystem consisting of the flagship MASL division, the developmental MASL2 and MASL3 tiers, and the MASLW women's division, with 8-10 active member teams playing a 96-game season between late November and late March. Its member franchises include legacy brands such as the Milwaukee Wave (since 1984-85) and Baltimore Blast (since 1992-93), and the league draws players from over 50 countries. MASL is headquartered in Carlsbad, California, and is led by Commissioner Keith Tozer, Chairman Shep Messing, and President of Communications/Media JP Dellacamera.

The league's product surface combines live arena events with a growing digital and broadcast distribution stack. Matches are delivered through a new exclusive partnership with the Victory+ streaming platform alongside continued coverage on CBS Sports Golazo Network, supplemented by the proprietary MASLtv platform hosting original shows such as '10 for 10' and 'Soccer Signal' and Spanish-language programming via Canela TV. On the operations side, MASL adopted Fastbreak AI to power the 2025-26 schedule, enabling the first fully balanced schedule in league history. Fan engagement is supported across Facebook, X, Instagram, YouTube, and TikTok, while merchandise is distributed through the Capelli Sport-operated Capelli Fan Shop.

MASL's revenue is generated from four primary streams: broadcasting rights (Victory+ and CBS Sports Golazo Network), arena ticket sales, corporate sponsorships with partners including NXTbets, Capelli Sport, and Mitre, and merchandise sales. The league's go-to-market motion is event-driven, anchored by seasonal live play and amplified through broadcast, digital, and community channels, with team-operated arena venues serving as both revenue and community touchpoints across multiple US markets.

Name

Major Arena Soccer League

Legal name

Major Arena Soccer League

Website

https://maslsoccer.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Major Arena Soccer League (MASL) operates the top professional indoor soccer league in North America as a 501(c)(6) non-profit, running a 96-game season across 8-10 teams and serving arena sports fans, broadcast partners, and corporate sponsors in the United States.

Ownership category

akta.pro rank

Product category

Professional Indoor Soccer League

NAICS

Spectator Sports (71121), Spectator Sports (7112), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA), Team Sports Matches (Club & National) (MPAGAMAB), Arenas & Indoor Sports Centers (MPAKAEAB), International Sports Broadcasters & Rights Networks (MPABAJAE), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

Keywords

• Professional indoor soccer
• Indoor soccer league
• Arena soccer events
• Indoor soccer broadcasts
• Indoor soccer merchandise

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcasting Rights: The league generates revenue through broadcast partnerships, including deals with Victory+ and CBS Sports Golazo Network for coverage of indoor soccer matches.
2. Ticket Sales: Revenue from arena ticket sales for live indoor soccer matches across team venues.
3. Sponsorships and Corporate Partnerships: Corporate sponsorship deals with partners including NXTbets, Capelli Sport, Mitre, and others.
4. Merchandise Sales: Team merchandise sales through the Capelli Fan Shop online storefront.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Major Arena Soccer League operates the premier professional indoor soccer league in North America, running a 96-game regular season from November to March across 8-10 member teams in U.S. arenas. The league sells live event tickets, licenses broadcast rights to partners such as Victory+ and CBS Sports Golazo Network, monetizes corporate sponsorships (e.g., Capelli Sport, NXTbets, Mitre), and sells team merchandise through the Capelli Fan Shop online storefront. It also operates developmental and women's divisions (MASL2, MASL3, MASLW) and produces original video content via MASLtv.

Product overview

The Major Arena Soccer League (MASL) is a single unified professional indoor soccer league operating as a 501(c)6 not-for-profit corporation. The organization encompasses the core MASL league featuring 9 teams across the U.S., along with developmental divisions including MASL 2 (developmental tier), MASL 3 (third tier), and MASL W (women's division). The league also produces original video content through MASLtv Shows, including the '10 for 10' interview series and 'Soccer Signal' analysis program. The MASL recently partnered with Victory+ for broadcasting and uses Fastbreak AI for schedule generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Major Arena Soccer League (MASL) Season The premier professional indoor soccer league in North America, featuring 8-10 member teams across the U.S. with players from over 50 countries. Operates a 96-game regular season from November to March at arenas including UW-Milwaukee Panther Arena, SECU Arena, Frontwave Arena, and others. Open to fans in U.S. markets with member teams.
• MASLtv Shows Original video content series on MASLtv including '10 for 10' (interviews with soccer personalities) and 'Soccer Signal' (team strategy, playoff preparation, and player development analysis). Distributed to fans via the league's digital platforms.
• MASL 2 (Development Tier) Development-level professional indoor soccer league serving as a developmental tier under the MASL umbrella, providing a pathway for emerging indoor soccer talent.
• MASL 3 (Third Tier) Third-tier professional indoor soccer league within the MASL system, extending the player development pathway.
• MASL W (Women's Division) Women's professional indoor soccer division of the Major Arena Soccer League.
• Capelli Fan Shop (Team Merchandise) Online storefront for official MASL team merchandise including apparel and accessories, operated by Capelli Sport as the official apparel and merchandise partner. Open to fans and supporters.

Quantifiable outcome

• 96 games per season featuring all teams playing each opponent for first time

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Victory+coreGTM or Marketing Partner · 2 December 2025Victory+ and MASL have announced a partnership to broadcast all indoor soccer matches for the 2025-26 season, expanding coverage and viewer interest across the league's 96-game schedule.
• Fastbreak AIcoreTechnology or IntegrationFastbreak AI powers the 2025-26 MASL schedule, enabling the league to create a schedule where each team plays every opponent for the first time in league history.
• NXTbetsminorGTM or Marketing PartnerNXTbets is listed as an official MASL partner, providing sports betting/promotional content for the league.
• Capelli SportcoreGTM or Marketing PartnerCapelli Sport is the official apparel and merchandise partner, operating the Capelli Fan Shop for MASL team merchandise.
• CBS Sports Golazo NetworkcoreGTM or Marketing PartnerCBS Sports Golazo Network provides broadcast coverage for MASL soccer content as an official broadcast partner.
• American Heart AssociationminorStrategic or Co-development PartnerMASL partners with American Heart Association for health and safety initiatives, promoting CPR training and heart health awareness.
• MitreminorGTM or Marketing PartnerMitre is an official ball and equipment partner for the MASL.
• TST (The Soccer Tournament)coreStrategic or Co-development PartnerAfter three straight years of MASL-led teams taking home the one million dollar prize in Cary, NC, MASL continues partnership with TST. Over 120 players, coaches and MASL alumni participate in this tournament.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Arena Football League: The Arena Football League operates as a similarly structured indoor professional sports league, sharing comparable scale (8-16 teams), arena-based event economics, and broadcast challenges. AFL is the closest structural analog to MASL in terms of operating format and target audience.
• National Lacrosse League: The NLL runs a comparable indoor professional sports league at similar scale (roughly a dozen teams), sharing arena-based scheduling, broadcast distribution dynamics, and a North American niche-sport positioning that mirrors MASL's operating model.
• Premier Lacrosse League: PLL is a relatively new professional sports league that scaled via streaming-first distribution, similar to MASL's Victory+ digital-first strategy. Both compete for incremental sports fan attention and sponsorship dollars in the US niche-sports market.
• Indoor Football League: The IFL is an indoor professional football league operating at a similar small-league scale to MASL, with comparable arena-based economics, regional franchise models, and tier-3 broadcast dynamics.

Broad incumbents

• United Soccer League: USL operates the second tier of the US professional soccer pyramid and a broader soccer ecosystem, competing for soccer fan attention and sponsorship budgets. While not indoor, USL directly addresses the same soccer fan demographic MASL targets.
• Major League Soccer: MLS is the top-tier professional soccer league in the US and the dominant force in the US soccer market for fan attention, broadcast rights value, and sponsorship dollars. MASL operates below MLS in scale but within the broader US professional soccer ecosystem.
• National Women's Soccer League: NWSL is a comparable professional US soccer league with a similar scale footprint and broadcast partner mix (CBS Sports). MASL W (women's division) operates in the same women's soccer space at a much smaller scale.

Emerging players

• National Women's Soccer League (Players/Marketing Comparison): USL Super League is a recently launched women's soccer league that competes in the same broader US soccer market as MASL W, addressing overlapping audiences and similar broadcast/sponsorship dynamics at the professional women's level.

Others

• The Soccer Tournament (TST): TST is a partner and adjacent soccer property where MASL teams have competed successfully. While not a league, TST represents an adjacent revenue and exposure channel in the competitive soccer space and a direct strategic partner of MASL.

Regional players

• National Pro Fastpitch (Athletes Unlimited Softball successor): AU Pro Sports operates league-style professional women's sports properties at a small scale similar to MASL W. While in a different sport, it represents a comparable niche professional sports property competing for limited broadcast and sponsorship resources.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MASLarena
• YouTubeyoutube.com/masltv
• Facebookfacebook.com/MASLsoccer
• Instagraminstagram.com/maslsoccer
• TikToktiktok.com/@maslsoccer
• LinkedInlinkedin.com/company/masl

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Major Arena Soccer League