What Annexum does

Annexum is a Dutch real estate investment management firm founded in 2000 and headquartered at the World Trade Center in Amsterdam, where a team of 35 professionals manages pooled real estate funds on behalf of more than 4,000 retail and institutional investors. The company's product platform consists of three closed-end fund verticals: supermarket real estate (long-tenor leases with creditworthy retail tenants), residential real estate (rental income plus optional buy-out returns via "uitponden"), and hotel real estate (fixed-rent leases with hotel chains on prime locations). Investor participation is conducted through a direct, six-step online subscription process on annexum.nl, with existing investors served via the MyAnnexum portal for 24/7 access to fund reports and tax documentation.

Revenue is generated through management fees and performance-based returns on the funds under management, which total €1.3 billion in invested capital across the three verticals. The firm holds an AFM license for managing investment institutions (held continuously since 2006 through Annexum Beheer BV), which is the regulatory prerequisite for raising capital from Dutch retail and institutional investors. Distribution is fully direct, with no disclosed intermediaries: lead capture runs through the website, a content knowledge bank, downloadable brochures, phone/email support, and Calendly-scheduled appointments. ESG considerations (CO2 reduction, energy labels, sustainable tenant relationships) are integrated into fund construction and are positioned as a differentiator for institutional capital.

Annexum's operating scope is single-country (Netherlands) and Western European in market footprint. The company is privately held, partner-led (Jeppe de Boer, Ronald Jansen, and Madelon van der Tol), and operates without disclosed external investors, parent entities, M&A activity, or funding rounds. Pricing (minimum investments, duration, distribution terms) is set per fund via prospectus and is not publicly disclosed.

Name

Annexum

Legal name

Annexum Invest BV

Website

https://annexum.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Annexum is a Dutch AFM-licensed real estate investment manager that runs closed-end funds in supermarkets, residential, and hotels for more than 4,000 retail and institutional investors, distributing directly via its website and MyAnnexum investor portal.

Ownership category

akta.pro rank

Product category

Real Estate Fund Management

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Other Financial Vehicles (52599)

SIC

Investors, Nec (6799), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)

akta.pro secondary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Real estate funds
• Property investment
• Fund management
• Supermarket real estate
• Residential property funds

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fund Management: Revenue generated from managing real estate investment funds for participants. Investors pay to participate in funds that hold supermarkets, residential properties, and hotels. The company earns management fees and performance-based returns from the funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Annexum is a Dutch real estate investment management firm that creates and manages professionally managed real estate investment funds across three segments: supermarkets, residential properties (woningen), and hotels. Investors subscribe to these funds online, receive semi-annual distributions, and access portfolio information through the MyAnnexum investor portal. The company holds an AFM license and currently manages €1.3 billion across more than 4,000 active investors.

Product overview

Annexum is a Dutch real estate investment management company offering three distinct fund segments: supermarket real estate, residential (woning) real estate, and hotel real estate. The company operates as a unified investment platform where investors can select their preferred segment and participate in professionally managed funds. MyAnnexum serves as the investor portal providing continuous access to portfolio information and tax documentation.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CBRE Investment Management: Global real estate investment manager with European fund offerings across retail, residential, and hospitality. Comparable by asset class but vastly larger and broader than Annexum's Dutch-focused platform.
• Deka Immobilien: German-headquartered European real estate fund manager with open-ended and closed-ended vehicles across multiple sectors. Comparable fund structures and retail/institutional mix, primarily a German competitor for European capital.
• Patrizia: European real estate investment manager with multi-sector funds and both institutional and retail capital. Comparable on regulated fund vehicles and asset class breadth, with broader geographic reach.
• LaSalle Investment Management: Global real estate investment manager (Jones Lang LaSalle subsidiary) with European fund vehicles across multiple sectors. Comparable on multi-sector fund management model, though with much larger AUM and global reach.

Direct peers

• Bouwinvest Real Estate Investors: Dutch institutional real estate investment manager operating pooled funds across residential, retail, and office. Directly comparable to Annexum as a Dutch-regulated RE fund manager with multi-segment vehicles and AFM oversight.
• ASR Real Estate: Dutch real estate investment manager (part of ASR Nederland) managing residential and mixed-use funds. Comparable regulatory profile and Dutch real estate focus, though with a corporate parent.
• Vesteda Residential Fund: Dutch residential real estate fund manager with large AUM and both institutional and retail investor base. Highly comparable on Dutch focus, regulated fund structure, and rental residential strategy.
• Altera Vastgoed: Dutch non-listed residential real estate fund manager. Closely comparable to Annexum's woningvastgoedfondsen in target market, investor base, and fund structure.
• Syntrus Achmea Real Estate & Finance: Dutch real estate investment manager within Achmea, focused on residential and mixed-use funds for institutional and retail investors. Comparable in regulated pooled-fund model targeting Dutch housing.

Regional players

• Corem Property Group: Swedish real estate company with fund and direct-investment activity across logistics, office, and retail. Comparable in Nordic-adjacent real estate fund management, though focused on Sweden rather than Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/annexum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annexum