Fusion Fluid Equipment
Fusion Fluid Equipment, LLC manufactures industrial mixing equipment — tote, drum, and tank mixers plus impellers — from its Whitehall, Michigan factory, selling standard configurations through its Fusion Express e-commerce subsidiary and custom units through the parent. It serves industrial manufacturing, food and beverage, pharmaceutical, personal care, paints and dyes, and adhesives and chemicals customers via direct online sales and a US distributor network.
- Company typePrivate
- Founded2009
- HeadquartersWhitehall, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fusion Fluid Equipment does
Fusion Fluid Equipment, LLC, founded in 2009 and headquartered at 8555 Silver Creek Road in Whitehall, Michigan, is a privately-held manufacturer of industrial mixing equipment. The company designs and builds two product streams: (1) catalog-standard quick-ship mixers sold through its wholly-owned subsidiary Fusion Express (fusion-express.com), and (2) custom-engineered mixers handled directly by the parent. The standard product line covers four categories — Tote Mixers, Drum Mixers, Tank Series mixers (Electric and Pneumatic, Direct Drive and Gear Drive, in painted and stainless configurations for batch sizes up to 2,500 gallons), and replacement Impellers in seven blade styles. Technical differentiators cited include one-piece investment-cast aluminum or stainless bearing housings with dual oversized bearings, cast iron gearboxes, 316SS wetted parts, 32Ra sanitary finish, and a folding impeller that collapses to 4.25 inches for installation through limited openings.
The business model is direct-to-customer industrial equipment sales with no disclosed recurring revenue stream. Pricing is published per unit on the website, ranging from approximately $1,400 for entry-level drum mixers to roughly $8,600 for premium stainless steel gear-drive tank mixers, with optional upgrades (sanitary finish, explosion-proof motors, VFD controllers, F/R/L air preparation, fork lift channels, floating tote caps) priced individually. The go-to-market combines self-service e-commerce ordering with credit card processing, inside phone/email sales (877-812-7573, 9am–5pm ET) for quotes and custom work, and a network of local US distributors. Targeted customer segments span Industrial Manufacturing, Food & Beverage, Drug & Pharmaceutical, Personal Care, Paints & Dyes, and Adhesives & Chemicals. Components are predominantly machined and cast in the US Midwest; finished units are 100% run-tested before shipment, with most orders shipping within 24 hours from the Whitehall factory. The company is privately-held with no disclosed institutional investors, funding rounds, or M&A activity.
Fusion Fluid Equipment firmographics
Firmographics- Name
- Fusion Fluid Equipment
- Legal name
- Fusion Fluid Equipment, LLC
- Website
- https://fusion-express.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fusion Fluid Equipment, LLC manufactures industrial mixing equipment — tote, drum, and tank mixers plus impellers — from its Whitehall, Michigan factory, selling standard configurations through its Fusion Express e-commerce subsidiary and custom units through the parent. It serves industrial manufacturing, food and beverage, pharmaceutical, personal care, paints and dyes, and adhesives and chemicals customers via direct online sales and a US distributor network.
- Ownership category
- akta.pro rank
Fusion Fluid Equipment industry classification
Industry- Product category
- Industrial Mixing Equipment
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Chemical Processing Equipment (Reactors, Mixers, Agitators) (IMAHAEAA)
Keywords
Where Fusion Fluid Equipment is headquartered
LocationHeadquarters
- HQ city
- Whitehall
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fusion Fluid Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Mixer Equipment Sales: One-time sale of physical mixing equipment including tote mixers, drum mixers, tank series mixers, and accessories. Products range from entry-level models to premium sanitary configurations. Additional revenue from optional upgrades and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electric Direct Drive Painted Mixers - Entry-level industrial mixers for batch sizes up to 300 gallons |
| Unit Pricing | Pay-as-you-go | Electric Direct Drive Stainless Mixers - Sanitary washdown-duty mixers for batch sizes up to 300 gallons |
| Unit Pricing | Pay-as-you-go | Electric Gear Drive Painted Mixers - High-torque industrial mixers for tanks up to 2,500 gallons |
| Unit Pricing | Pay-as-you-go | Electric Gear Drive Stainless Mixers - Premium sanitary gear drive mixers for tanks up to 2,500 gallons |
| Unit Pricing | Pay-as-you-go | Drum Mixers - Configurable mixers for drum mixing processes |
| Unit Pricing | Pay-as-you-go | Tote Mixers - Mixers for IBC totes and containers |
| Unit Pricing | Pay-as-you-go | Impellers - Replacement and upgrade impellers in various styles |
| Unit Pricing | Pay-as-you-go | Optional Upgrades - Sanitary finishes, explosion-proof motors, and accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Fusion Fluid Equipment product offering
Product offeringCore offering
Fusion Fluid Equipment, operating through its Fusion Express subsidiary, manufactures and sells industrial mixing equipment including tote mixers, drum mixers, tank series mixers, and impellers. Products are built in West Michigan with electric and pneumatic power options, direct drive and gear drive configurations, and finishes ranging from painted carbon steel to sanitary 316 stainless steel for batch sizes up to 2,500 gallons. Most standard configurations ship within 24 hours from the Whitehall, MI factory.
Product overview
Fusion Fluid Equipment (operated as Fusion Express) is a manufacturer of industrial mixing equipment specializing in tote mixers, drum mixers, tank series mixers, and impellers. The product portfolio consists of four main mixer lines (Tote Mixers, Drum Mixers, Tank Series, Impellers) that share common design elements including cast iron gearboxes, investment-cast bearing housings, oversized precision shafting, 316SS wetted parts, and stainless hardware. The Tank Series serves as the broadest category with Electric Direct Drive, Electric Gear Drive, Pneumatic Direct Drive, and Pneumatic Gear Drive configurations in both painted and stainless steel finishes. Tote Mixers and Drum Mixers are specialized configurations for their respective container types. Impellers are sold as replacement parts and include Marine Prop, PF3 Hydrofoil, Pitch Blade Turbine, Rushton Turbine, Cowles/Sawblade, Sanitary BioProp, and Folding Impeller styles. Optional accessories include variable speed controllers, sanitary finishes, fork lift channels, floating tote caps, and explosion-proof motors.
Differentiator
Problem solved
Functional benefit
Products and services
- Tote Mixers Industrial mixing equipment designed for IBC tote containers, available in electric and pneumatic configurations with direct drive and gear drive options. Pricing ranges from $2,087 (1 HP pneumatic direct drive) to $6,538 (gear drive configurations with VFD).
- Drum Mixers Industrial mixing equipment designed for drum containers (up to 55 gallons), available in electric and pneumatic configurations with direct drive and gear drive options for efficient drum mixing processes. Direct drive from $1,417 (0.5 HP) to $3,302 (3 HP); gear drive from $2,686 to $3,611.
- Tank Series Mixers Industrial mixing equipment designed for tank applications up to 2,500 gallons, including electric direct drive, electric gear drive, pneumatic direct drive, and pneumatic gear drive mixers in both painted and stainless steel configurations. Electric direct drive mixers from $2,288 to $4,323; gear drive mixers from $3,343 to $8,641 depending on HP, finish, and speed options.
- Impellers Replacement and upgrade impellers for mixing equipment, including Marine Prop, PF3 Hydrofoil, Pitch Blade Turbine, Rushton Turbine, Cowles/Sawblade, Sanitary BioProp, and Folding Impellers in various sizes and materials. Folding impellers 9-20 inch diameter priced from $324 to $659.
Quantifiable outcome
- 100% run-tested and inspected before shipment
- +2 more outcomes
Companies that use Fusion Fluid Equipment
Customer profileSegments6 records
Ideal customer profiles3 records
Fusion Fluid Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fusion Fluid Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fusion Fluid Equipment, LLC (Parent Company)coreFusion Express is a division/subsidiary of Fusion Fluid Equipment, LLC. The parent company designs and builds custom mixing equipment requiring additional customization or engineering. Fusion Express handles standard, quick-ship mixers while Fusion Fluid handles custom applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fusion Fluid Equipment competitors and assessment
Company assessmentBroad incumbents
- SPX FLOW (Lightnin): Global industrial mixer manufacturer with the Lightnin brand offering top-entry, side-entry, and portable mixers across chemical, water, and food processing. Operates a much larger portfolio but overlaps directly with Fusion's tank and tote mixer product lines.
- IKA Works: Global manufacturer of laboratory and industrial mixing, stirring, and dispersion equipment. Overlaps with Fusion in industrial-scale mixing equipment for chemical, pharma, and food applications.
- Lightnin (now under SPX FLOW): Heritage industrial mixer brand with broad portfolio covering top-entry, side-entry, and portable mixers plus impellers. Direct product-line overlap with Fusion across tank, tote, and drum mixer categories.
- NOV (Chemineer): Chemineer brand within NOV manufactures industrial agitators and mixers including top-entry, side-entry, and portable mixers for chemical, water treatment, and industrial applications. Direct product overlap with Fusion's tank mixers and impellers.
Direct peers
- Admix: Manufacturer of sanitary and industrial mixing equipment including high-shear mixers, inline mixers, and batch mixers for food, beverage, pharma, and cosmetics. Comparable in serving the food/pharma/sanitary segments that are primary verticals for Fusion.
- INDCO: Manufacturer and online retailer of industrial mixers including tote, drum, and tank mixers with electric and pneumatic drive options. Direct competitor with a very similar product line, e-commerce sales model, and target customer base to Fusion Express.
- Mixer Direct: E-commerce-focused retailer and manufacturer of industrial mixing equipment including tote, drum, and tank mixers. Most direct head-to-head competitor in the quick-ship, online-first industrial mixer segment.
- Hayward Gordon: Manufacturer of industrial mixers, agitators, and pumps for chemical, water/wastewater, mining, and general industrial applications. Comparable product portfolio serving similar process-industry customers.
- Philadelphia Mixing Solutions: Manufacturer of industrial mixers and impellers for chemical, water/wastewater, and industrial process applications. Closely comparable in product line (industrial mixers and impellers) and target verticals, with a stronger focus on large industrial customers.
- Sharpe Mixers: Manufacturer of industrial mixers including portable, top-entry, and side-entry configurations for chemical, food, and water treatment applications. Direct peer with overlapping product configurations and customer verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fusion Fluid Equipment social profiles
Digital presenceFusion Fluid Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fusion Fluid Equipment leadership team
Management profileNumber of profiles
Fusion Fluid Equipment subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fusion Fluid Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fusion Fluid Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fusion Fluid Equipment
What does Fusion Fluid Equipment do?
Fusion Fluid Equipment, operating through its Fusion Express subsidiary, manufactures and sells industrial mixing equipment including tote mixers, drum mixers, tank series mixers, and impellers. Products are built in West Michigan with electric and pneumatic power options, direct drive and gear drive configurations, and finishes ranging from painted carbon steel to sanitary 316 stainless steel for batch sizes up to 2,500 gallons. Most standard configurations ship within 24 hours from the Whitehall, MI factory.
Is Fusion Fluid Equipment a public or private company?
Fusion Fluid Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fusion Fluid Equipment founded?
Fusion Fluid Equipment was founded in 2009. It employs 11 to 50 people.
Where is Fusion Fluid Equipment based?
Fusion Fluid Equipment is headquartered in Whitehall, United States, in the North America region.
How does Fusion Fluid Equipment make money?
One revenue line is on record: mixer Equipment Sales.
Who are Fusion Fluid Equipment's main competitors?
Broad incumbents on record are SPX FLOW (Lightnin), IKA Works, Lightnin (now under SPX FLOW) and NOV (Chemineer). Direct peers are Admix, INDCO, Mixer Direct, Hayward Gordon, Philadelphia Mixing Solutions and Sharpe Mixers.
Does Fusion Fluid Equipment have an API?
No public API is recorded for Fusion Fluid Equipment.
What industry is Fusion Fluid Equipment in?
Fusion Fluid Equipment's product category is Industrial Mixing Equipment. Its primary akta.pro industry code is IMAHAEAA, Chemical Processing Equipment (Reactors, Mixers, Agitators). Its NAICS code is 3339 and its SIC code is 3550.