National Auto Parts
Collision Auto Parts (formerly National Auto Parts) is a value-added distributor of aftermarket automotive collision repair parts, operating seven distribution facilities across California and New Mexico to serve national MSOs, local collision shops, and DIY consumers in the Western U.S.
- Company typePrivate
- Founded2005
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What National Auto Parts does
National Auto Parts, now operating as Collision Auto Parts (COL), is a value-added distributor of aftermarket automotive collision repair parts serving the Western United States. The company supplies certified and non-certified replacement parts — bumper covers, grilles, fenders, hoods, headlamps, taillights, mirrors, cooling components, and related exterior body parts — to national and regional Multi-Shop Operators (MSOs), independent local collision repair shops, and DIY consumers. It holds CAPA certification for quality aftermarket parts and operates seven distribution facilities across California (Hayward, Santa Rosa, Sacramento, Fresno, Santa Fe Springs, San Diego, Calexico) and New Mexico (Albuquerque), with two new facilities opened in 2024. The company's core operating model is direct purchasing from manufacturers at markup, with daily fleet deliveries to B2B customers and a stated 20-80% cost saving versus OEM pricing, backed by a 100% inspection guarantee on every part.
The technology footprint is conventional for the distribution sector: warehouse management operations, a company-owned truck fleet for daily delivery, regional phone-based sales teams (NorCal, SoCal, Mountain West), and self-serve online ordering portals launched in 2024 for each region. There are no disclosed proprietary platforms, AI/ML capabilities, APIs, or integrations. Customer acquisition is sales-led, supported by digital presence (Facebook, Instagram, LinkedIn), industry blog content, and community sponsorships at car shows.
The revenue model is transaction-based: one-time purchases of aftermarket parts at markup, with quote-based unit pricing and a policy of matching competitor list prices. Billing is pay-as-you-go with no disclosed long-term contracts. Customer segments are vertically segmented (Collision Repair Shops and MSOs are primary; DIY consumers are secondary), and the company does not disclose revenue, headcount time series, or ownership/institutional backing. Recent strategic activity (2024 rebrand, two facility openings, and 2025 hires of a CFO and Chief Commercial Officer) suggests preparation for further scale or a potential transaction.
National Auto Parts firmographics
Firmographics- Name
- National Auto Parts
- Legal name
- Collision Auto Parts
- Website
- https://napabq.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Collision Auto Parts (formerly National Auto Parts) is a value-added distributor of aftermarket automotive collision repair parts, operating seven distribution facilities across California and New Mexico to serve national MSOs, local collision shops, and DIY consumers in the Western U.S.
- Ownership category
- akta.pro rank
National Auto Parts industry classification
Industry- Product category
- Aftermarket Auto Parts Distribution
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE)
Keywords
Where National Auto Parts is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
National Auto Parts business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket Auto Parts Sales: One-time transaction-based sales of aftermarket collision repair parts (bumper covers, grilles, fenders, hoods, lamps, etc.) to collision repair shops and MSOs. Revenue generated through mark-up on direct purchases from manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aftermarket collision parts with 20-80% savings vs OEM pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
National Auto Parts product offering
Product offeringCore offering
National Auto Parts (now Collision Auto Parts) is a value-added distributor of aftermarket automotive collision repair parts, purchasing directly from manufacturers and reselling to collision repair shops and MSOs across California and New Mexico at 20-80% below OEM pricing. The company operates 7 distribution warehouses and a daily truck fleet, supplying certified (CAPA) and non-certified exterior body parts, under-hood components, cooling components, and rear exterior parts under a 100% Inspection Guarantee.
Product overview
Collision Auto Parts (formerly National Auto Parts) is a leading value-added distributor of aftermarket automotive collision repair parts serving Western U.S. markets with 7 distribution facilities across California and New Mexico. The company offers a unified portfolio of certified and non-certified aftermarket collision parts organized into product categories: exterior body parts (bumper covers, grilles, fenders, hoods, mirrors, headlights/lamps, taillights/lamps), cooling components (radiators, AC condensers, fan assemblies), and accessories. The product line includes both CAPA Certified Parts (a premium sub-brand meeting strict quality standards) and standard aftermarket parts. The company also provides an online ordering portal as an additional service channel. Customers can save 20-80% compared to Original Equipment prices through direct manufacturer relationships, with a 100% Inspection Guarantee on all parts.
Differentiator
Problem solved
Functional benefit
Products and services
- Aftermarket Collision Repair Parts
Quantifiable outcome
- Save customers 20-80% from Original Equipment price
- +2 more outcomes
Companies that use National Auto Parts
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
National Auto Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Auto Parts partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
National Auto Parts competitors and assessment
Company assessmentDirect peers
- LKQ Corporation: Largest US distributor of aftermarket and recycled collision and mechanical parts. Direct competitor in bumper covers, fenders, hoods, lamps, and other collision parts distribution, with national scale that exceeds Collision Auto Parts.
- Keystone Automotive Industries: Specialized distributor of aftermarket collision and truck accessory parts serving the US and Canada. Directly comparable in collision parts distribution, particularly body panels, lighting, and chrome accessories distributed to body shops and MSOs.
Broad incumbents
- AutoZone: Major US aftermarket auto parts retailer with a growing commercial program. Competes for the same professional repair shop spend on aftermarket parts, though with a primarily retail store model rather than warehouse-based distribution.
- NAPA Auto Parts: National wholesale and retail aftermarket auto parts distributor with deep penetration into professional repair shops. Overlaps with Collision Auto Parts on distribution of aftermarket parts to repair professionals, though NAPA is far broader in product range and geographic reach.
- Genuine Parts Company: Parent of NAPA Auto Parts and a major US distributor of automotive and industrial replacement parts. Sets the competitive benchmark for scale, supplier relationships, and distribution efficiency in aftermarket parts.
- O'Reilly Auto Parts: Large US retailer and distributor of aftermarket automotive parts, with significant commercial (shop) business alongside DIY. Overlaps with Collision Auto Parts in aftermarket parts distribution to professional repair customers.
Emerging players
- PartsGeek: Online aftermarket auto parts retailer with a wide catalog covering collision, mechanical, and electrical parts. Competes with Collision Auto Parts' DIY and small-shop online ordering channels.
- 1A Auto: Online-first aftermarket auto parts retailer selling collision, lighting, and body parts directly to consumers and small shops. Competes with Collision Auto Parts in the DIY and small-shop segments, with a strong e-commerce content and video model.
- CarParts.com: Online retailer of aftermarket auto parts including body panels, lights, and mirrors. Overlaps with Collision Auto Parts in serving DIY and small-shop buyers of aftermarket collision parts, primarily through e-commerce.
Regional players
- APC Auto Parts Centres: Canadian-based regional distributor of aftermarket collision parts, comparable in product focus (bumpers, fenders, hoods, lamps) and B2B distribution model to a regional US operator like Collision Auto Parts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
National Auto Parts social profiles
Digital presenceNational Auto Parts compliance and trust
Trust signalCompliance1 record
National Auto Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Auto Parts leadership team
Management profileNumber of profiles
Profiles2 records
National Auto Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Auto Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Auto Parts
What does National Auto Parts do?
National Auto Parts (now Collision Auto Parts) is a value-added distributor of aftermarket automotive collision repair parts, purchasing directly from manufacturers and reselling to collision repair shops and MSOs across California and New Mexico at 20-80% below OEM pricing. The company operates 7 distribution warehouses and a daily truck fleet, supplying certified (CAPA) and non-certified exterior body parts, under-hood components, cooling components, and rear exterior parts under a 100% Inspection Guarantee.
Is National Auto Parts a public or private company?
National Auto Parts is a private company. It is classified as unknown and is currently operating.
When was National Auto Parts founded?
National Auto Parts was founded in 2005. It employs 11 to 50 people.
Where is National Auto Parts based?
National Auto Parts is headquartered in Albuquerque, United States, in the North America region.
How does National Auto Parts make money?
One revenue line is on record: aftermarket Auto Parts Sales.
Who are National Auto Parts's main competitors?
Direct peers on record are LKQ Corporation and Keystone Automotive Industries. Broad incumbents are AutoZone, NAPA Auto Parts, Genuine Parts Company and O'Reilly Auto Parts. Emerging players are PartsGeek, 1A Auto and CarParts.com. APC Auto Parts Centres is listed as a regional player.
Does National Auto Parts have an API?
No public API is recorded for National Auto Parts.
What industry is National Auto Parts in?
National Auto Parts's product category is Aftermarket Auto Parts Distribution. Its primary akta.pro industry code is CRAOANAE, Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags). Its NAICS code is 3363 and its SIC code is 5013.