Checkline

What Checkline does

Checkline, the trade name of Electromatic Equipment Co., Inc. (a New York corporation founded in 1958 and headquartered at 175 Vincent Ave, Lynbrook, NY), is a US-based private distributor and light manufacturer of precision measurement instruments serving industrial quality control, manufacturing engineering, and production testing applications. The catalog spans eight core measurement categories — force gauges, torque testers (wrenches, screwdrivers, cap testers, impact testers), tension meters, stroboscopes, tachometers, durometers, wall thickness gauges (ultrasonic), and coating thickness gauges — supported by a long tail of accessories, transducers, test stands, force test systems, dynamometers, crane scales, flaw detectors, moisture meters, and specialized QA instruments. Underlying technology is conventional precision instrumentation: digital and mechanical sensors with accuracy ratings from approximately ±0.5% to ±2% of full scale, USB data output on selected models, and SPC integration for shop-floor torque and force verification. The company does not publish patents, proprietary research, or AI-based features, and product technology is differentiated primarily on accuracy and durability rather than novel compute or sensing modalities.

The business operates a direct-to-consumer B2B model, selling through checkline.com and a phone sales line (800-645-4330) to a horizontal industrial buyer base within the United States. Revenue is generated from four streams: (1) one-time hardware sales with unit price points ranging from $28 for accessories to over $1,900 for complete systems, (2) NIST-traceable calibration at a $150 standard rate ($50 surcharge for select instruments), (3) ISO-17025 accredited calibration through a partner laboratory, (4) repair services at $95/hour plus materials with a $75 evaluation fee for un-repaired items, and (5) software licenses for data acquisition ($245-$805). Free UPS Ground shipping is offered on USA orders over $500 via promo code. With 1-10 employees, no disclosed external funding, no parent company, no M&A history, and no leadership changes on record, Checkline is a stable, single-site niche industrial distributor that has compounded its catalog over 65+ years rather than scaled through capital or acquisition.

Name

Checkline

Legal name

Electromatic Equipment Co., Inc.

Website

https://checkline.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Checkline is a US-based distributor of precision measurement instruments — including force gauges, torque testers, tension meters, stroboscopes, and thickness gauges — serving industrial quality control and manufacturing customers via direct online and phone sales.

Ownership category

akta.pro rank

Product category

Precision Measurement Instruments

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industries

Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF), Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

Keywords

• Precision measurement instruments
• Force gauges
• Torque testers
• Wall thickness gauges
• Calibration services

Headquarters

HQ city

Lynbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Precision Instrument Sales: One-time sales of precision measurement instruments including tension meters, torque testers, force gauges, tachometers, stroboscopes, durometers, coating thickness gauges, and wall thickness gauges. Products range from $28 for accessories to $1,900+ for complete systems.
2. Calibration Services: NIST traceable calibration services at $150 standard rate (additional $50 for certain instruments), ISO-17025 accredited calibration through partner laboratory. Annual calibration interval recommended.
3. Repair Services: Repair and calibration services by trained technicians at $95/hour labor plus material costs. Evaluation fee of $75 for unrepaired items.
4. Software Licenses: Data acquisition and analysis software products including Tension Inspect, Force Recorder, MESURgauge Plus, SW-1SV-USB ranging from $245 to $805.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Checkline manufactures and distributes precision measurement and test instruments used in industrial quality control, including force gauges, torque testers, tension meters, stroboscopes, tachometers, durometers, ultrasonic wall thickness gauges, and coating thickness gauges. The company also offers factory and NIST-traceable calibration services (with ISO-17025 options), repair services, and supporting data acquisition software for its instruments.

Product overview

Checkline, operated by Electromatic Equipment Co., Inc., has been a leading source for precision test equipment since 1958. The company offers a comprehensive portfolio of quality control instruments organized around core measurement categories: Force Gauges (digital and mechanical), Torque Testers (including torque wrenches, torque screwdrivers, cap torque testers, and impact testers), Tension Meters, Stroboscopes (LED and xenon), Tachometers, Durometers, Wall Thickness Gauges (ultrasonic), and Coating Thickness Gauges. The product range spans from hand-held portable instruments to stationary benchtop systems, with supporting software for data acquisition (Tension Inspect, SMD-SC, Force Recorder, MESURgauge Plus) and mobile connectivity (COLT App). Checkline also provides repair and calibration services, with NIST-traceable calibration and ISO-17025 accredited options through a partner laboratory. Additional specialized products include moisture meters, soluble salt testers, dynamometers, crane scales, flaw detectors, and specialty test instruments for abrasion, rebound, and surface profile testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Force Gauges Precision digital and mechanical instruments for measuring push-pull forces in quality control applications, available in various capacities with digital displays and data output capabilities for industrial users.
• Torque Testers Instruments for measuring and verifying torque on fasteners, including torque wrenches, torque screwdrivers, cap torque testers, and impact torque testers with various accuracy levels and drive sizes for manufacturing and quality control.
• Tension Meters Devices for measuring material tension in cables, wires, belts and webs, including mechanical hand-held, digital hand-held, and stationary models with various sensor configurations for industrial applications.
• Stroboscopes LED and xenon flash strobes for inspecting moving machinery, available in pocket, portable, fixed mount, and machine vision configurations with various flash rates for industrial inspection.
• Tachometers

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mark-10 Corporation: US manufacturer of force gauges, torque tools, and hand-held test instruments sold to industrial QC buyers. Highly comparable to Checkline's core force and torque lines, with a similar direct-to-customer ecommerce model.
• Dakota Ultrasonics: Ultrasonic thickness gauge manufacturer for metal and composite materials — a third-party brand Checkline distributes. Direct peer in wall and coating thickness measurement.
• Mountz Torque (Torque & Tension Equipment): Specialized torque tool and tester manufacturer — a third-party brand Checkline itself distributes. Direct catalog overlap on torque wrenches, screwdrivers, and torque calibration equipment.
• ElektroPhysik: European manufacturer of coating thickness and eddy-current measurement instruments. A distributed brand in Checkline's catalog and a direct comparability point in the coating thickness and NDT categories.
• Defelsko (PosiTector / PosiTest): Manufacturer of coating thickness gauges (PosiTector 6000) and the SST Soluble Salt Tester — a third-party brand Checkline also distributes. Direct peer in the coating thickness and surface preparation QC segments.
• Shimpo Instruments (NDT International): Manufacturer of force, torque, speed (stroboscope/tachometer), and hardness instrumentation for industrial QC. Overlaps directly with Checkline's force gauge, stroboscope, tachometer, and durometer categories.
• Imada Incorporated: Specializes in digital and mechanical force gauges plus torque measurement and test stands — the closest product-line overlap with Checkline's force and torque tester segments.

Broad incumbents

• Chatillon (Ametek Test & Calibration): Ametek's force-measurement and tension-test brand sells industrial force gauges and dynamometers under a large instrumentation conglomerate. Comparable to Checkline's force, dynamometer, and tension categories but with far broader resources.
• Ametek (Test & Calibration segment): Diversified industrial instrumentation conglomerate that owns Chatillon, Lloyd Instruments, and other force/material test brands. A broad incumbent whose force, material testing, and calibration offerings overlap with Checkline's portfolio at a larger scale.
• Fortive / Fluke Corporation: Diversified test & measurement major covering electrical, temperature, process, and mechanical calibration — the dominant incumbent that several of Checkline's products (force, torque, thickness) compete against in industrial QA procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/checklinedotcom
• Facebookfacebook.com/checklineusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Checkline