Start 51
- Company typePrivate
- Founded2013
- HeadquartersAhmedabad, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Start 51 firmographics
Firmographics- Name
- Start 51
- Website
- https://start51.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Start 51 industry classification
Industry- Product category
- Online Casino Reviews
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Where Start 51 is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Markets served
Start 51 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Casino Affiliate Commissions: Start 51 monetizes its traffic by partnering with online casino operators. The site publishes reviews of casinos (e.g., VideoSlots, Betway, LuckyVegas) and earns commissions when visitors click through to register or deposit at featured casinos. This is a standard affiliate/referral revenue model common in the iGaming content sector.
Distribution channels1 record
Marketing channels2 records
Start 51 product offering
Product offeringCore offering
Start 51 operates a Swedish-language online casino review and editorial website (branded "Underhållning online") that publishes reviews of online casinos such as Videoslots, Betway, and LuckyVegas, along with industry commentary on traditional licensed casinos and blockchain-based gambling platforms. The site monetizes this editorial traffic through affiliate/referral commissions when readers click through to register or deposit at the featured casino operators. It does not operate its own gambling platform or sell gambling services directly.
Product overview
Start 51 is an online entertainment and casino review website (marketed as 'Underhållning online') that publishes editorial reviews and news articles about online casinos and gambling platforms. The site operates as a content publication reviewing third-party casino platforms rather than offering its own gambling products or services. Content covers casino reviews, platform comparisons, and industry news including articles about blockchain-based gambling platforms and unlicensed casino operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Start 51 Online Casino Reviews
Companies that use Start 51
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Start 51 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Start 51 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Videoslots CasinominorStart 51 publishes a detailed editorial review of Videoslots Casino on its website. Videoslots is a Malta- and UKGC-licensed online casino offering over 4,000 games from 130+ providers. Start 51's review covers the casino's game library, licensing, payment methods, and bonuses. The relationship is a content affiliate partnership where Start 51 drives referral traffic to the casino operator.
- Betway CasinominorStart 51 publishes a full editorial review of Betway Casino. Betway is an established online casino and sportsbook operating since 2006, licensed by Malta Gaming Authority and UK Gambling Commission. Start 51's review covers game selection, live casino, poker room, progressive jackpots, security, and loyalty programs. The relationship is a content affiliate partnership.
- LuckyVegas CasinominorStart 51 publishes an editorial review of LuckyVegas Casino. LuckyVegas is operated by SkillonNet Ltd and holds four iGaming licenses including MGA, UKGC, Swedish Gambling Authority, and Danish Gambling Authority. Start 51's review covers the casino's welcome bonus, game library, payment methods, and mobile experience. The relationship is a content affiliate partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights2 records
Start 51 competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Start 51 social profiles
Digital presenceStart 51 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Start 51 leadership team
Management profileNumber of profiles
Profiles1 record
Start 51 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Start 51 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Start 51
What does Start 51 do?
Start 51 operates a Swedish-language online casino review and editorial website (branded "Underhållning online") that publishes reviews of online casinos such as Videoslots, Betway, and LuckyVegas, along with industry commentary on traditional licensed casinos and blockchain-based gambling platforms. The site monetizes this editorial traffic through affiliate/referral commissions when readers click through to register or deposit at the featured casino operators. It does not operate its own gambling platform or sell gambling services directly.
Is Start 51 a public or private company?
Start 51 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Start 51 founded?
Start 51 was founded in 2013. It employs 1 to 10 people.
Where is Start 51 based?
Start 51 is headquartered in Ahmedabad, India, in the Asia region.
How does Start 51 make money?
One revenue line is on record: casino Affiliate Commissions.
Does Start 51 have an API?
No public API is recorded for Start 51.
What industry is Start 51 in?
Start 51's product category is Online Casino Reviews. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites.