What COTTONINK does

COTTONINK is an Indonesian direct-to-consumer fashion brand founded in 2008 and headquartered in Jakarta, operating the e-commerce platform cottonink.co.id alongside a network of physical retail stockists and recurring trunk-show events (including COTTONINK Pasar Sukaria) across Indonesia. The company sells women's, men's, and children's (Mini) apparel across categories including tops, bottoms, dresses, jumpsuits, knitwear, denim, outerwear, activewear, accessories, perfume, and scarves, priced between approximately Rp 69,000 and Rp 1,299,000, with free shipping above Rp 250,000 and seasonal sales of up to 70% off. The catalog spans more than 700 SKUs and is structured around three sub-labels — COTTONINK Studio (premium), COTTONINK Archipelago (Indonesian heritage-inspired designs using tenun and archipelago motifs), and COTTONINK Modest (including a dedicated Umrah & Hajj essentials collection) — with inclusive sizing offered up to 3XL via a permanent Extended Size line.

The business runs on a transactional omnichannel retail model. Marketing is driven by the #COTTONINKFRIENDS social community, email newsletters, WhatsApp customer support, trunk shows, and named collaborations such as COTTONINK x Mmehuillet and COTTONINK for Sanur2005 Merch. Retention is supported by a registered-member rewards/cashback program and digital gift cards. The brand sits within a parent-level portfolio that includes sister brands GIL, Syaline Hijab, and THE LIFE OF, enabling category expansion into hijab and adjacent lifestyle without diluting the core COTTONINK equity. The company is privately held with no institutional or venture funding disclosed beyond a 2015 Endeavor Indonesia selection; founder Ria Sarwono continues to serve as Brand & Marketing Director, and no management team beyond the founder is named in the available data.

Name

COTTONINK

Legal name

COTTONINK

Website

https://cottonink.co.id

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

COTTONINK is an Indonesian direct-to-consumer fashion brand selling women's, men's, and children's apparel through cottonink.co.id and physical stockists, organized under sub-labels Studio, Archipelago, and Modest, alongside sister brands GIL, Syaline Hijab, and THE LIFE OF.

Ownership category

akta.pro rank

Product category

Fashion Apparel Retail

NAICS

Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Denim & Casualwear Brands (CRAAAAAE)

Keywords

• Women’s fashion apparel
• Indonesian modest fashion
• Extended-size clothing
• Apparel accessories retail
• Direct-to-consumer e-commerce

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Apparel Sales: One-time retail sales of fashion apparel and accessories through e-commerce platform and physical stores. Products include women's wear, men's wear, children's clothing, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

COTTONINK designs, produces, and retails fashion apparel and accessories under the COTTONINK brand. Its primary assortment is women’s clothing, with men’s, Mini children’s, premium Studio, Indonesian-heritage Archipelago, modest fashion, and Umrah-Hajj lines. Sales occur through its Indonesian e-commerce store, physical stockists, trunk shows, and events.

Product overview

COTTONINK is an Indonesian fashion e-commerce brand operating at cottonink.co.id, offering women's, men's, and children's (Mini) clothing. The product portfolio spans multiple categories including tops, bottoms, dresses, jumpsuits, denim, knitwear, outerwear, accessories, perfume, and scarves. The brand operates under multiple labels: COTTONINK Studio (premium), COTTONINK Archipelago (cultural-inspired), and COTTONINK Modest (modest fashion). The company also runs collaborations with partners like Mmehuillet and Sanur2005, and owns sister brands GIL, Syaline Hijab, and The Life Of. Additional offerings include an Umrah & Hajj Essentials collection, a rewards/loyalty point program, and gift cards. The brand emphasizes extended sizing options and features collections such as New Arrivals (704 products), Best Selling Style (60 products), Extended Size (277 products), and Products We Love (342 products).

Differentiator

Problem solved

Functional benefit

Brands

• COTTONINK Studio: Premium collection under the COTTONINK label
• COTTONINK Archipelago
• COTTONINK Modest

Products and services

• COTTONINK Women’s Apparel COTTONINK’s primary line offers women’s clothing for everyday, formal, and special-occasion use across tops, bottoms, dresses, jumpsuits, denim, knitwear, outerwear, activewear, accessories, perfume, and scarves.
• COTTONINK Men A dedicated COTTONINK line offering men’s apparel and fashion products.
• COTTONINK Mini A COTTONINK children’s clothing and fashion line for children ages 1-12.
• COTTONINK Studio A premium label under COTTONINK offering elevated fashion pieces within the brand’s product range.
• COTTONINK Archipelago A COTTONINK collection featuring designs inspired by Indonesian archipelago culture, heritage aesthetics, woven textiles, and archipelago motifs.
• COTTONINK Modest A modest fashion collection within COTTONINK’s assortment for customers seeking conservative clothing options.
• COTTONINK Extended Size An inclusive COTTONINK apparel collection offering extended-size options up to 3XL.
• Umrah & Hajj Essentials Collection A specialized COTTONINK collection of clothing essentials for Umrah and Hajj pilgrims, including modest dresses and garments.
• COTTONINK x Mmehuillet A collaborative COTTONINK and Mmehuillet collection featuring exclusive co-designed fashion pieces.
• COTTONINK for Sanur2005 Merch Merchandise created for the Sanur2005 event or brand through a COTTONINK collaboration.
• COTTONINK Gift Cards A digital gift card that customers can purchase and redeem as COTTONINK store credit.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• MmehuilletminorStrategic or Co-development PartnerCOTTONINK x Mmehuillet collaboration featuring exclusive co-designed fashion pieces. The collaboration appears in the Shop by Collaboration section of the website.
• Sanur2005minorStrategic or Co-development PartnerCOTTONINK for Sanur2005 Merch collaboration providing merchandise for Sanur2005 event/brand. Listed in Shop by Collaboration section.
• GILminorOthersSister brand under the same parent company. GIL is listed alongside other sister brands Syaline Hijab and THE LIFE OF in the Sister Brands section.
• Syaline HijabminorOthersSister brand specializing in hijab products. Listed in Sister Brands section alongside GIL and THE LIFE OF.
• THE LIFE OFminorOthersSister brand offering lifestyle fashion products. Listed in Sister Brands section with its own collection on the website.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Berrybenka: Long-running Indonesian online fashion retailer carrying multiple women's, men's, and kids' apparel brands — comparable in channel (D2C e-commerce) and customer segments to COTTONINK.
• LOVE, BONITO: SE Asian women's fashion D2C brand with multi-market presence; comparable to COTTONINK's women-led positioning, broad apparel catalog, and multi-country expansion potential.
• Buttonscarves: Indonesian modest fashion and hijab brand with an omnichannel D2C model and sister-brand portfolio, directly comparable to COTTONINK's Modest line and Syaline Hijab sister brand.
• Hijup: Indonesia-based modest fashion e-commerce marketplace curating multiple labels and brands — overlapping with COTTONINK's Modest sub-brand and its positioning to the Indonesian Muslim female shopper.
• ERIGO: Indonesian apparel brand with broad fashion lines and active D2C plus stockist distribution, directly comparable to COTTONINK's primary-brand womenswear and menswear play.
• Cottonbox: Indonesian women's fashion brand operating a similar D2C plus offline retail model with multi-line apparel offerings; competes head-to-head for the Indonesian mid-market woman shopper.
• Aere: Indonesian women's contemporary fashion brand with online and offline distribution; comparable mid-market positioning and product breadth to COTTONINK's core women's line.
• Gaya.id: Indonesian modest fashion brand combining contemporary design with conservative dress codes; directly overlaps with COTTONINK's Modest sub-brand and Umrah/Hajj essentials targeting.

Broad incumbents

• Zalora: Large SE Asian fashion marketplace carrying hundreds of brands; competes for the same Indonesian online apparel shopper while offering broader assortment than COTTONINK's owned inventory.
• Shopee Fashion: Mass-market Indonesian marketplace with dominant fashion vertical serving budget-conscious shoppers, exerting pricing pressure on COTTONINK's mid-tier apparel and discount-heavy sales cadence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cottonink
• Facebookfacebook.com/cottonink
• LinkedInlinkedin.com/company/pt-darjanto-sarwono-desain-cottonink-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COTTONINK