What RKG does

RKG (Rheinische Kraftwagengesellschaft mbH & Co. KG) is a privately held multi-brand automotive dealership group headquartered in Bonn, Germany, founded in 1927. The group sells new and used vehicles across more than nine OEM franchises—Mercedes-Benz (passenger, AMG, Vans, Trucks), FUSO, Opel, Fiat, Alfa Romeo, Abarth, and Jeep—through six-plus physical showroom and service locations across the Bonn/Rhein-Sieg region in North Rhine-Westphalia and Rhineland-Palatinate. Operations are organized through wholly-owned subsidiaries: RKG TruckService (commercial vehicles), RKG Markenwelt (Stellantis multi-brand), ALG Automobil Leasing (captive financing and leasing), and Bonner Autohaus.

RKG's core business is vehicle sales (transaction-based, both new at MSRP and used with 766+ vehicles in online inventory at prices ranging from approximately €18,000 to €160,000+), supplemented by aftersales revenue from its multi-brand workshops offering maintenance, repairs, HU/AU inspections, tire changes, climate-control servicing, and OEM parts distribution through the estore.rkg.de e-commerce platform. Go-to-market is a hybrid of physical dealership showrooms and digital touchpoints: the rkg.de website with online vehicle search and service appointment booking, Facebook/Instagram/YouTube organic channels, CleverReach email newsletters, Google Analytics and remarketing, and Facebook Pixel remarketing. Financing and leasing are provided in-house through affiliated ALG Leasing for both retail and fleet customers.

The customer base spans individual consumers (B2C) purchasing for personal use and business customers (B2B) requiring fleet, commercial vehicles, or van rental; the offering also extends to B2B dealer-to-dealer wholesale via the AlphaAktion platform for Junge Sterne certified pre-owned vehicles. Technology consists of standard dealership management systems with digital customer-facing layers; no proprietary technology platform or AI/ML capability is disclosed. The company is managed by personally liable partner RKG Rheinische Kraftwagenverwaltungsgesellschaft mbH, with Kai-Uwe Frank and André Garrels serving as managing directors.

Name

RKG

Legal name

RKG Rheinische Kraftwagengesellschaft mbH & Co. KG

Website

https://rkg.de

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RKG is a Bonn, Germany-based multi-brand automotive dealership group, founded in 1927, selling new and used vehicles across nine-plus OEM franchises (Mercedes-Benz, Opel, Fiat, Alfa Romeo, Jeep, FUSO) through six-plus regional locations, complemented by workshop, parts, leasing, and e-commerce services for B2C and B2B customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automobile Dealers (4411), Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), Automotive Accessories & Aftermarket DTC (CRAFACAK), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Automotive dealership services
• Multi-brand vehicle sales
• Automotive workshop services
• Vehicle parts and accessories
• Vehicle financing and leasing

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across multiple automotive brands including Mercedes-Benz, Mercedes-AMG, Mercedes-Benz Vans, Mercedes-Benz Trucks, Opel, Fiat, Alfa Romeo, Abarth, Jeep, and Fuso. Revenue generated from retail vehicle transactions with both individual consumers and business fleet customers.
2. Aftersales Service & Repairs: Workshop services including maintenance, repairs, inspections (HU/AU), tire changes, air conditioning cleaning, and other vehicle services. Revenue generated from service labor and materials.
3. Original Parts & Accessories: Sale of original manufacturer parts, accessories, and care products for all represented brands. Online parts ordering available through RKG e-store.
4. Financing & Leasing: Financial services including vehicle financing and leasing through ALG Automobil Leasing GmbH & Co. KG, an affiliated company within the RKG group.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

RKG (Rheinische Kraftwagengesellschaft) is a multi-brand automotive dealership group based in Bonn, Germany, selling new and used vehicles across 9+ brands including Mercedes-Benz, Mercedes-AMG, Mercedes-Benz Vans, Mercedes-Benz Trucks, FUSO, Opel, Fiat, Alfa Romeo, Abarth, and Jeep. The company provides comprehensive aftersales support through workshop services, original parts distribution via an online shop, vehicle financing and leasing through its affiliated company ALG Leasing, and certified pre-owned programs (Junge Sterne, SPOTICAR).

Product overview

RKG (Rheinische Kraftwagengesellschaft) is a multi-brand automobile dealership group based in Bonn, Germany, operating 9+ locations across the Rhein-Sieg region. The offering is a platform-plus-services model centered on vehicle sales across multiple automotive brands (Mercedes-Benz, Mercedes-AMG, Mercedes-Benz Vans, Mercedes-Benz Trucks, FUSO, Opel, Fiat, Alfa Romeo, Abarth, Jeep) combined with comprehensive after-sales services. Core revenue comes from new and used vehicle sales, supported by workshop/maintenance services, original parts distribution, financing/leasing through ALG Leasing, and online e-commerce through the RKG Online Shop. Additional services include 24-hour Nachttresor drop-off, van rental, truck wash, and certified pre-owned programs (Junge Sterne, SPOTICAR). The portfolio also includes brand-specific accessories and performance upgrades (Abarth Sportauspuff, Brembo brakes, KONI suspension).

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz Passenger Cars (PKW)
• Mercedes-AMG Performance Vehicles
• Mercedes-Benz Vans
• Mercedes-Benz Trucks (LKW)
• FUSO Commercial Vehicles
• Multi-Brand Dealership (Opel, Fiat, Alfa Romeo, Abarth, Jeep)
• Workshop & Aftersales Service
• Original Parts & Accessories Shop
• Vehicle Financing & Leasing
• Certified Pre-Owned (Junge Sterne & SPOTICAR)
• Mercedes-Benz Van Rental
• RKG Truck Wash

Quantifiable outcome

• Industry data indicates integrated design-build approaches can reduce project timelines by up to 30% (not applicable to RKG automotive operations)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• AutoScout24: Leading European online vehicle marketplace serving Germany. Functions as an ecosystem participant for RKG's used vehicle listings; not a direct dealership competitor but a critical digital channel shaping used-car pricing transparency and buyer discovery.
• Mobile.de: Germany's largest online vehicle marketplace, where RKG lists used vehicle inventory. Adjacent rather than directly competitive: Mobile.de is an enabling platform for dealer listings, not a competing dealership, but it materially shapes the digital used-car buying environment in which RKG operates.

Direct peers

• Beresa: Mercedes-Benz authorized dealer group in Germany with multi-brand operations. Comparable to RKG through shared Mercedes-Benz franchise, multi-brand retail strategy, and integrated commercial vehicle and passenger car operations.
• Senger Gruppe: One of Germany's largest Mercedes-Benz dealer groups, operating multiple brands across multiple regions. Highly comparable to RKG in terms of Mercedes-Benz franchise focus, multi-brand portfolio, and integrated sales/service/parts/leasing business model.
• Hahn Gruppe: German automotive retail group operating multiple franchise brands. Directly comparable to RKG in multi-brand authorized dealership model, regional clustering, and integration of sales, service, and parts operations.
• AVAG Holding: Major multi-brand German automotive dealer group operating across southern Germany. Comparable to RKG as a multi-OEM authorized dealer network with similar scale, multi-brand strategy, and integrated aftersales operations.
• Gottfried Schultz Automobilhandels: Large NRW-based Mercedes-Benz dealer group with premium and multi-brand operations across the Ruhr region. Comparable to RKG in geographic focus on North Rhine-Westphalia, premium franchise mix, and integrated service/parts/leasing structure.

Broad incumbents

• Emil Frey Group: Large European multi-brand automotive dealer group with significant German operations. Comparable to RKG through multi-OEM authorized retail model, but operates at much greater scale across multiple European countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpZlYb-CcDv5hEB8jDT6_ow
• Facebookfacebook.com/RKGMB
• Instagraminstagram.com/rkg.de
• LinkedInlinkedin.com/company/rkg-bonn

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RKG