ID Market
ID Market is a French direct-to-consumer e-commerce retailer selling affordable home and garden furniture and decor through localized online storefronts serving consumers across France, Belgium, Spain, Italy, and Germany.
- Company typePrivate
- Founded2012
- HeadquartersSoliers, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ID Market does
ID Market is a French direct-to-consumer e-commerce retailer specializing in affordable home and garden furniture and decor. Operating from Soliers, France under the brand IDMarket.com (legal name ID Market), the company sells exclusively online through its own storefront and serves consumers in France, Belgium, Spain, Italy, and Germany via localized sites. Founded in 2012 as a private, independently-held business with 11-50 employees, it generated more than 100,000 customer reviews with a 4.3/5 average rating across Avis Vérifiés, Trustpilot, and Google. The customer base is broad and horizontal — individual French and European consumers seeking budget-friendly furniture and garden equipment — with no named enterprise or B2B accounts disclosed.
The product portfolio is organized into four universes (Aménagement extérieur, Équipement jardin, Mobilier intérieur, Équipement et déco) and spans more than twenty categories, including outdoor garden lounges, pergolas, greenhouses, chicken coops, awnings, privacy screens, outdoor kitchens, sofas, TV units, dining tables, fitted kitchens, beds, wardrobes, desks, garden sheds, lighting, and bedding. Curated style collections — Collection effet béton, cannage, vintage, scandinave, and industrielle — sit alongside the broader catalog to drive aesthetic-led merchandising. Pricing is unit-based with year-round promotional activity, including a 5% first-order discount (PROMO5B) and summer sales up to -30%. Installment payment is offered through third-party partners Alma (3x, 4x) and Sofinco (10x).
The underlying technology is a standard e-commerce retail platform serving as the primary sales channel; no proprietary features, AI/ML capabilities, APIs, or mobile apps are disclosed. The business model is one-time purchase D2C, with revenue generated by direct online sales shipped from French inventory under a 24-48 hour delivery promise, supported by a 30-day "satisfied or refunded" return policy and a French-language customer service team reachable at 02 61 53 09 09. Marketing is concentrated in owned channels: SEO-optimized category pages, a content-driven blog of buying guides, and an email newsletter offering promotion previews and first-order incentives. ID Market is not venture-backed, has no disclosed funding rounds, subsidiaries, acquisitions, patents, or strategic partnerships beyond payment-integration vendors.
ID Market firmographics
Firmographics- Name
- ID Market
- Legal name
- ID Market
- Website
- https://idmarket.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ID Market is a French direct-to-consumer e-commerce retailer selling affordable home and garden furniture and decor through localized online storefronts serving consumers across France, Belgium, Spain, Italy, and Germany.
- Ownership category
- akta.pro rank
ID Market industry classification
Industry- Product category
- Online Home & Garden Furniture Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
- akta.pro secondary industries
- Camping & Overlanding Equipment Retail (CRAMAAAC), Kitchen Food Storage & Container Organization Retail (Canisters, Meal Prep Containers, Wrap Dispensers) (CRAIAJAN)
Keywords
Where ID Market is headquartered
LocationHeadquarters
- HQ city
- Soliers
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ID Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time purchase revenue model through direct e-commerce sales of home and garden furniture products. Products include outdoor furniture, indoor furniture, garden equipment, and home decor items sold at competitive prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ID Market product offering
Product offeringCore offering
ID Market is a French direct-to-consumer e-commerce retailer that sells affordable outdoor and indoor furniture, garden equipment, home decor, and outdoor living products (including sofas, dining tables, beds, wardrobes, pergolas, greenhouses, garden sheds, awnings, privacy screens, and outdoor kitchens) through its own online storefronts in France, Belgium, Spain, Italy, and Germany. The company organizes its catalog into four main universes and several themed collections (effet béton, cannage, vintage, scandinave, industrielle), ships stocked inventory within 24-48 hours, and supports purchases with installment plans and a 30-day "satisfied or refunded" return policy.
Product overview
ID Market is a French e-commerce furniture and home goods retailer operating as a single unified e-commerce platform at idmarket.com. The company offers a comprehensive portfolio organized into four main universes: outdoor/garden equipment (Amenagement extérieur), garden equipment (Equipement jardin), indoor furniture (Mobilier intérieur), and home equipment/decor (Equipement et déco). Their product portfolio spans multiple curated collections including the Collection effet béton (concrete-look furniture), Collection cannage (rattan/wicker style), Collection vintage (retro 1950s-70s), Collection scandinave (Nordic style), and Collection industrielle (industrial factory style), alongside a vast catalog of individual product categories such as garden lounges, pergolas, greenhouses, chicken coops, awnings, privacy screens, outdoor kitchens, sofas, TV units, dining tables, buffets, fitted kitchens, beds, wardrobes, office desks, garden sheds, lighting, and bedding. The company positions itself as an affordable furniture retailer with year-round promotional pricing and ships products from stock within 24-48 hours to customers in France and other European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Garden Lounge Sets (Salons de jardin) Outdoor garden lounge sets including seating arrangements, tables, and chairs designed for outdoor use, sold to residential consumers across European markets.
- Pergolas and Gazebos (Pergolas et tonnelles) Outdoor shade structures including pergolas, gazebos, and retractable roof systems for garden and terrace areas, sold to residential consumers.
- Greenhouses (Serres de culture) Greenhouse and growing structures including traditional greenhouses, tunnel greenhouses, and equipment for vegetable gardens, sold to residential consumers.
- Chicken Coops (Poulaillers) Chicken coops and poultry housing equipment for backyard animal husbandry, sold to residential consumers.
- Retractable Awnings (Stores bannes) Retractable awnings for outdoor shade and sun protection on terraces and balconies, sold to residential consumers.
- Privacy Screens and Fence Panels (Brise-vues et occultation) Privacy screens and fence panels for outdoor spaces including slatted panels and decorative screens, sold to residential consumers.
- Outdoor Kitchens (Cuisine extérieure) Outdoor kitchen equipment and accessories for garden cooking and entertaining, sold to residential consumers.
- Indoor Sofas (Canapés) Indoor sofas and couches available in various styles including velvet, fabric, and leather finishes, sold to residential consumers.
- TV Stands and Media Furniture (Meubles TV) Television stands and media furniture for living room entertainment setup and storage, sold to residential consumers.
- Dining Tables (Tables à manger) Dining tables including extendable, round, and rectangular options in various materials and styles, sold to residential consumers.
- Sideboards and Credenzas (Buffets et crédences) Sideboards and credenzas for dining room and living room storage and display, sold to residential consumers.
- Fitted Kitchens (Cuisines aménagées) Complete fitted kitchen solutions including cabinets, islands, and storage units, sold to residential consumers.
- Beds and Bedding (Lits et literie) Bed frames, mattresses, and bedding including storage beds and complete bedroom sets, sold to residential consumers.
- Wardrobes and Closet Systems (Armoires et dressings) Wardrobes and closet systems including hinged and sliding door options with various internal configurations, sold to residential consumers.
- Office Desks (Bureaux) Office desks and workstations including standing desks, corner desks, and compact options for home office, sold to residential consumers.
- Garden Sheds (Abris de jardin) Garden sheds and outdoor storage structures for tool and equipment storage, sold to residential consumers.
- Lighting and Décor (Luminaires et décoration) Lighting fixtures and decorative accessories including lamps, wall lights, and decorative items, sold to residential consumers.
- Bedding (Literie) Bedding products including duvets, pillows, mattress protectors, and mattress toppers, sold to residential consumers.
Quantifiable outcome
- 4.3/5 customer satisfaction rating based on 100,000+ reviews
Companies that use ID Market
Customer profileSegments1 record
Ideal customer profiles1 record
ID Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ID Market partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
ID Market competitors and assessment
Company assessmentDirect peers
- Wayfair: Global online furniture and home goods retailer with broad assortment across indoor, outdoor and decor categories. Directly comparable in business model (inventory-led e-commerce, multi-country European presence) and target customer (value-conscious home furnishers).
- La Redoute: Established French online and catalog home, furniture and decor retailer with multi-country European reach. Overlaps in affordable furniture, garden and home equipment targeting French and broader European consumers.
- Westwing: European online home and living retailer with curated collections and promotional sales events. Comparable in design-led collections, direct-to-consumer model and presence in France, Italy, Spain and Germany.
- Made.com: Online-first furniture retailer offering design-led home furnishings across European markets. Comparable in style collections (Scandinavian, industrial, modern) and e-commerce-only distribution model targeting similar value-conscious consumers.
- Home24: European online furniture and home accessories retailer operating in France, Germany, Italy, Spain and other markets. Direct comparator in online-only furniture, broad assortment and multi-country European fulfillment.
- Maisons du Monde: French-headquartered home furniture and decor retailer operating online and through physical stores across Europe. Comparable in style-led collections (vintage, industrial, scandinave), broad home catalog, and pan-European footprint.
- Vente-unique.com: French online furniture specialist with European footprint focused on affordable, contemporary home furnishings. Directly comparable in online-only model, price-led positioning and category overlap with ID Market's indoor and outdoor furniture.
Regional players
- Conforama: French-focused home furnishings retailer with stores and online presence across furniture, decoration and outdoor categories. Comparable in French market focus, value positioning and overlap on indoor furniture and garden equipment, but with a physical-store-led model.
Broad incumbents
- Amazon Home: Amazon's home and furniture marketplace offers comparable assortment and delivery expectations for European consumers. Competes directly on price, speed (especially via Prime) and breadth of catalog, but as a much broader retailer rather than a specialist.
- IKEA: Global home furnishings giant with extensive European retail and online presence. Overlaps on affordable furniture, indoor/outdoor categories and DIY-oriented consumers, but offers vastly broader assortment, brand power and physical store experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ID Market social profiles
Digital presenceID Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID Market leadership team
Management profileNumber of profiles
ID Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID Market
What does ID Market do?
ID Market is a French direct-to-consumer e-commerce retailer that sells affordable outdoor and indoor furniture, garden equipment, home decor, and outdoor living products (including sofas, dining tables, beds, wardrobes, pergolas, greenhouses, garden sheds, awnings, privacy screens, and outdoor kitchens) through its own online storefronts in France, Belgium, Spain, Italy, and Germany. The company organizes its catalog into four main universes and several themed collections (effet béton, cannage, vintage, scandinave, industrielle), ships stocked inventory within 24-48 hours, and supports purchases with installment plans and a 30-day "satisfied or refunded" return policy.
Is ID Market a public or private company?
ID Market is a private company. It is classified as unknown and is currently operating.
When was ID Market founded?
ID Market was founded in 2012. It employs 11 to 50 people.
Where is ID Market based?
ID Market is headquartered in Soliers, France, in the Europe region.
How does ID Market make money?
One revenue line is on record: product Sales.
Who are ID Market's main competitors?
Direct peers on record are Wayfair, La Redoute, Westwing, Made.com, Home24, Maisons du Monde and Vente-unique.com. Conforama is listed as a regional player. Broad incumbents are Amazon Home and IKEA.
Does ID Market have an API?
No public API is recorded for ID Market.
What industry is ID Market in?
ID Market's product category is Online Home & Garden Furniture Retail. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRAMAAAC, Camping & Overlanding Equipment Retail. Its NAICS code is 459 and its SIC code is 5940.