Public Alliance

What Public Alliance does

Public Alliance LLC is a privately held, San Antonio-based full-service marketing, advertising, and public relations agency founded in 2005 and operated as a Texas S-Corporation. The firm serves federal, state, and local government agencies, healthcare systems, higher education institutions, nonprofits, and commercial businesses across Texas and at the federal level. Its service portfolio spans branding and graphic design, digital marketing and advertising (SEO, PPC, social, streaming/OTT), traditional advertising (out-of-home, print, direct mail), public relations, social media management, video and photo production, website design and development, corporate event planning, advocacy/public awareness campaigns, and dedicated government services. The technology layer is built on industry-standard creative tools, digital advertising platforms, and campaign management systems; the firm does not claim proprietary technology and instead differentiates via integrated cross-functional delivery and certifications.

The agency's go-to-market is sales-led and relationship-based, anchored by a dedicated government liaison (Partner Ken Mireles) for federal, state, and local contracting, and a senior public affairs specialist (Alex Trevino) with prior service as a Texas Governor's spokesman. Its business model is professional services: project-based and retainer engagements with custom multi-year contracts; no standard pricing is publicly disclosed. A foundational element is its certification stack — SBA 8(a), Texas HUB, SCTRCA (SBE, MBE, HBE, ESBE), and DOT DBE — which unlocks set-aside contracts non-certified competitors cannot bid on.

Notable long-term clients include the U.S. Defense Health Agency (civilian healthcare professional recruitment across 350+ global locations since 2017), UT Health San Antonio (multi-school engagement since 2018), Texas A&M University System (since 2019), UT Health Houston Heroes Helpline (2021), University Health Life Unlimited campaign, and The Center for Health Care Services (since 2013), alongside commercial accounts such as Sitterle Homes and Massimo Marine. Documented campaign outcomes include winning a school board race with 64% of the vote, 90,000 doors knocked in a SAPOA effort, and advocacy that contributed to a unanimous $487 million San Antonio police budget passage.

Name

Public Alliance

Legal name

Public Alliance LLC

Website

https://public-alliance.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Public Alliance is a privately held, San Antonio-based, SBA 8(a)-certified full-service marketing, advertising, and public relations agency founded in 2005 that serves government agencies, healthcare systems, higher education institutions, nonprofits, and commercial clients.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Public Affairs & Government Relations (MPAAADAE)

Keywords

• Marketing agency services
• Advertising campaigns
• Branding design
• Public relations
• Government marketing

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - Marketing & Advertising: Project-based and retainer-based professional services for marketing, branding, digital advertising, PR, web design, video production, and event marketing

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Public Alliance is a full-service marketing and advertising agency delivering integrated campaigns across branding, digital marketing, traditional advertising, public relations, social media, video/photo production, website design, and event marketing. The agency specializes in serving federal, state, and local government agencies (via SBA 8(a) and HUB certifications), healthcare systems, higher education institutions, and commercial clients. Services are delivered through coordinated cross-functional teams combining strategic planning, creative execution, and data-driven optimization on a project-based and retainer basis.

Product overview

Public Alliance is a full-service marketing and advertising agency offering a comprehensive portfolio of services organized around strategic storytelling and brand elevation. The agency's core offerings include Branding and Graphic Design, Digital Marketing and Advertising (encompassing SEO, PPC, social media, and streaming campaigns), Traditional Advertising (out-of-home, print, direct mail), Public Relations, Social Media Management, Video and Photo Production, and Website Design and Development. Specialized divisions include Corporate Event Planning & Marketing, Government Services (supporting federal, state, and local agencies since 2005), and Advocacy/Public Awareness Campaigns. The agency serves diverse sectors including healthcare, government, higher education, nonprofits, and commercial businesses. All services are delivered through an integrated approach combining strategy, creative execution, and data-driven optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Strategic branding and graphic design services that create visual identities commanding attention and drive results for businesses, government agencies, healthcare systems, and educational institutions.
• Digital Marketing and Advertising Performance-driven digital marketing including SEO, PPC, social media advertising, and streaming/OTT campaigns designed to reach targeted audiences and deliver measurable ROI for government and commercial clients.
• Traditional Advertising Out-of-home advertising, print campaigns, and direct mail services for comprehensive reach across conventional media channels.
• Public Relations Media relations, press outreach, and communications strategy for public initiatives, stakeholder engagement, and institutional communications for government, healthcare, and commercial clients.
• Social Media Social media management and content creation across multiple platforms to build brand awareness, engagement, and community following for clients in government, healthcare, education, and commercial sectors.
• Video and Photo Production Professional video and photo production for broadcast, digital, and social media content campaigns including collateral, brand storytelling, and recruitment advertising.
• Website Design and Development Custom website design and development with responsive design, SEO optimization, e-commerce solutions, and CMS implementation, including ADA accessibility remediation for government and regulated clients.
• Corporate Event Planning & Marketing Specialized event planning and marketing services to bring brands to life in person through conferences, recognition events, and corporate gatherings for government and commercial clients.
• Government Services Integrated marketing, recruiting campaigns, digital infrastructure, ADA website accessibility remediation, and public outreach programs delivered for federal, state, and local government agencies via SBA 8(a), HUB, SCTRCA, and DOT DBE certifications.
• Advocacy/Public Awareness Campaigns Strategic advocacy and public awareness campaign development to influence public opinion, drive behavioral change, and support policy and political outcomes for associations, nonprofits, and public-sector clients.

Quantifiable outcome

• Proposition B defeated by margin of 3,458 votes out of 150,208 total votes cast for San Antonio Police Officer's Association campaign
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• McShane LLCminorStrategic or Co-development Partner · 1 August 2020Political consulting partnership for San Antonio Police Officer's Association campaign. McShane LLC, an award-winning political consulting firm based in Las Vegas, NV, provided select services including strategic consulting for the Proposition B opposition campaign in 2020-2021.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lopez Negrete Communications: Lopez Negrete is a Houston-based Hispanic-focused advertising and marketing agency—the closest comparable on bilingual capabilities and Hispanic-market positioning, a stated Public Alliance differentiator.
• Lewis Communications: Lewis is a privately held, mid-size full-service agency headquartered in Birmingham, AL with similar vertical mix (government, healthcare, education) and ownership profile to Public Alliance.
• Crosby Marketing Communications: Crosby is an integrated, full-service marketing agency of comparable size with deep federal, healthcare, and association clients—the closest functional comp to Public Alliance in terms of service mix, vertical concentration, and integration depth.
• MBO Partners (formerly MMB): MMB/MBO was a DC-based integrated agency specializing in government, healthcare, and association marketing—directly comparable to Public Alliance's federal/healthcare/government vertical focus.
• Asher Agency: Asher is a privately held, mid-size integrated agency with a comparable ownership profile and full-service mix (advertising, PR, digital, branding)—a like-for-like comp by size and capability.
• Pinkston Group: Pinkston is a DC-based public affairs, communications, and research firm focused on government and corporate clients—the clearest functional comp to Public Alliance's government services and advocacy work.
• The Bohan Agency: Bohan is a Nashville-based full-service agency offering branding, digital, PR, and advertising services to enterprise and government clients—comparable mid-size integrated agency with similar service breadth.

Broad incumbents

• Ogilvy Public Relations: Ogilvy is a global advertising and PR network with a federal government and healthcare practice—broader incumbent competing for the same enterprise RFPs Public Alliance pursues but at vastly larger scale.

Regional players

• Cooksey Communications: Texas-based public affairs and marketing firm serving government and public-sector clients across the state—regional peer most directly comparable in vertical specialization within the same Texas marketplace.
• Ramey & Ramey: Ramey is a Dallas-based integrated marketing agency of comparable size serving enterprise clients across the Southwest—regional comp for similar service breadth and Texas market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/public_alliance
• Facebookfacebook.com/PublicAlliance
• LinkedInlinkedin.com/company/public-alliance
• Instagraminstagram.com/public_alliance

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Alliance