TrueFX
TrueFX is a private Palo Alto-based streaming FX market data service, operated by Integral Development Corp., that delivers aggregated institutional live prices and historical tick-by-tick data to banks, brokers, and asset managers worldwide.
- Company typePrivate
- Founded2009
- HeadquartersPalo Alto, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What TrueFX does
TrueFX is a streaming foreign exchange (FX) market data service operated by Integral Development Corp., a private financial technology company headquartered in Palo Alto, California with more than 26 years of capital markets technology experience. Founded in 2009, TrueFX aggregates live indicative FX, metals, and cryptocurrency prices from institutional market participants on the Integral OCX trading network - which connects over 250 banks, brokers, and asset managers - and delivers the aggregated stream directly to subscribers without intermediary markup. The platform is built on a patented FinXML data language and delivers market data via FIX protocol event-driven streaming, with low-latency X-Connect connectivity available in New York, London, and Tokyo data centers for institutional clients. Customers receive top-of-book and three-level depth-of-book pricing, with 24-hour coverage whenever FX markets are open and millisecond-granularity historical tick-by-tick data for 16+ major currency pairs.
TrueFX firmographics
Firmographics- Name
- TrueFX
- Legal name
- Integral Development Corp.
- Website
- https://truefx.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TrueFX is a private Palo Alto-based streaming FX market data service, operated by Integral Development Corp., that delivers aggregated institutional live prices and historical tick-by-tick data to banks, brokers, and asset managers worldwide.
- Ownership category
- akta.pro rank
TrueFX industry classification
Industry- Product category
- Financial Market Data
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- FX Matching & Aggregation Venues (Liquidity Aggregators) (FSAFADAH)
Keywords
Where TrueFX is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrueFX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Professional Market Data Subscription: Monthly subscription at $4,950 providing full set of currencies, optional cryptocurrency data, bid/offer prices, event-driven FIX stream, internet connectivity, and 24x5.5 support
- Institutional Market Data Subscription: Premium monthly subscription at $7,450 including 3-level depth of book pricing and low latency X-Connect connectivity in NY, LDN, and TK
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional Plan - $4,950/month |
| Subscription | Monthly | Institutional Plan - $7,450/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
TrueFX product offering
Product offeringCore offering
TrueFX is a streaming foreign exchange market data service that delivers real-time, indicative FX and cryptocurrency prices aggregated directly from tier-one institutional liquidity providers with no intermediary. It also provides free tick-by-tick historical data for 16+ major currency pairs and sells paid Professional ($4,950/month) and Institutional ($7,450/month) subscription plans to financial institutions.
Product overview
TrueFX is a streaming FX market data service provided by Integral Development Corp., offering two core offerings: TrueFX Streaming Market Data (real-time indicative prices aggregated from institutional liquidity sources via FIX protocol) and TrueFX Historical Data Download (free tick-by-tick historical data for 16+ currency pairs). The service is available through two paid subscription tiers: Professional Plan ($4,950/month) and Institutional Plan ($7,450/month). FX and metals prices are sourced from Integral OCX, while cryptocurrency data is sourced from Mint Exchange. Data is distributed with no intermediary directly to financial institutions.
Differentiator
Problem solved
Functional benefit
Brands
- TrueFX Professional Plan: Full set of currencies, cryptocurrencies (optional extra), bid/offer prices, event-driven stream via FIX, internet connectivity, and 24x5.5 operation and support at $4,950 per month.
- TrueFX Institutional Plan
Products and services
- TrueFX Streaming Market Data
Quantifiable outcome
- Access to 16+ major currency pairs with tick-by-tick historical data
- +1 more outcomes
Companies that use TrueFX
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
TrueFX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TrueFX partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Integral Development CorpcoreParent company and creator of TrueFX. Integral is a leading financial technology company headquartered in Palo Alto, recognized for helping clients grow their FX business through advanced workflow automation software and high-performance trading networks. Integral's services are used by hundreds of financial institutions worldwide.
- Integral OCXcoreHigh-performance trading network that links market-making banks and major financial institutions. Source for FX and metals prices. Over 250 banks, brokers and asset managers directly connected into the OCX ECN network.
- Mint ExchangecoreCrypto asset clearinghouse for institutional investors. Source for cryptocurrency asset data on TrueFX platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
TrueFX competitors and assessment
Company assessmentDirect peers
- CME Group (EBS Market): Operates EBS, one of the largest institutional FX electronic trading platforms, providing streaming prices and trade execution to banks and brokers. Closely comparable to TrueFX as a source of institutional-grade FX market data and liquidity.
- CBOE FX: Electronic FX trading platform (formerly Hotspot) operated by Cboe Global Markets, providing central limit order book and streaming prices to institutional FX market participants. Comparable as a competing source of institutional FX market data and execution.
- 360T (Deutsche Börse): Deutsche Börse-owned institutional FX trading platform providing streaming prices, ECN access, and workflow tools to global banks and corporates. Comparable to TrueFX in targeting institutional FX clients with aggregated liquidity and streaming data.
- Tradeweb (FXall): Operates FXall, a leading institutional FX trading platform with streaming pricing and execution. Direct peer in the institutional FX market data and trading venue space, serving banks, asset managers, and brokers.
Others
- Trading Economics: Provides economic indicators, historical market data, and forecasts used by financial professionals worldwide. Adjacent peer offering historical financial data for back-testing and research, overlapping with TrueFX's historical data download use cases.
Emerging players
- Polygon.io: API-first financial market data provider offering real-time and historical data across equities, options, forex, and crypto to developers and institutions. Comparable to TrueFX in providing streaming and historical market data via APIs and FIX-equivalent infrastructure.
- Money.Net: Financial market data platform offering real-time pricing across multiple asset classes to professional and institutional users via subscription. Comparable to TrueFX in providing streaming institutional market data on a paid subscription basis, though with broader asset coverage.
- IEX Cloud (IEX): Cloud-based financial data API providing real-time and reference data for equities, FX, and crypto to developers and fintech firms. Comparable to TrueFX as an API-delivered market data service for institutional and professional clients.
Broad incumbents
- Bloomberg Terminal: Industry-standard financial data terminal providing real-time FX pricing, news, and analytics to global financial institutions. Competes with TrueFX on institutional FX data delivery and is the dominant incumbent in market data workflows.
- Refinitiv (LSEG): London Stock Exchange Group-owned financial data and infrastructure provider offering FX market data, trading platforms (FXall), and analytics. Directly comparable as an institutional FX market data and trading venue competitor, though at far greater scale and asset class breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrueFX social profiles
Digital presenceTrueFX compliance and trust
Trust signalCompliance1 record
TrueFX financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueFX leadership team
Management profileNumber of profiles
TrueFX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueFX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueFX
What does TrueFX do?
TrueFX is a streaming foreign exchange market data service that delivers real-time, indicative FX and cryptocurrency prices aggregated directly from tier-one institutional liquidity providers with no intermediary. It also provides free tick-by-tick historical data for 16+ major currency pairs and sells paid Professional ($4,950/month) and Institutional ($7,450/month) subscription plans to financial institutions.
Is TrueFX a public or private company?
TrueFX is a private company. It is classified as corporate owned and is currently operating.
When was TrueFX founded?
TrueFX was founded in 2009. It employs 101 to 250 people.
Where is TrueFX based?
TrueFX is headquartered in Palo Alto, United States, in the North America region.
How does TrueFX make money?
Two revenue lines are on record. Professional Market Data Subscription is the primary driver. The others are institutional Market Data Subscription.
Who are TrueFX's main competitors?
Direct peers on record are CME Group (EBS Market), CBOE FX, 360T (Deutsche Börse) and Tradeweb (FXall). Trading Economics is listed as an others. Emerging players are Polygon.io, Money.Net and IEX Cloud (IEX). Broad incumbents are Bloomberg Terminal and Refinitiv (LSEG).
Does TrueFX have an API?
Yes. TrueFX provides an API through Integral that allows users to develop front-end applications to connect to and access the TrueFX Real-Time Streaming Data for internal business purposes. The system uses FIX protocol for event-driven streaming. Users are granted a non-exclusive, revocable, non-transferable, non-sublicensable license to access the System for viewing and analyzing FX market data. No redistribution of content is permitted except for unmodified redistribution of the widget allowing viewing of TrueFX Real-Time Streaming Data. Developer documentation is at www.integral.com.
What industry is TrueFX in?
TrueFX's product category is Financial Market Data. Its primary akta.pro industry code is FSAFADAH, FX Matching & Aggregation Venues (Liquidity Aggregators). Its NAICS code is 522320 and its SIC code is 6200.