Hole in One
Hole in One is a Milan-based B2B communication agency with nearly 30 years of history, offering integrated strategy, branding, B2B communication, and immersive media (CGI, AR-3D, AI-generated content) services to enterprise and mid-market clients including Mitsubishi Electric, Danone, GLS, Henkel, and Royal Air Maroc.
- Company typePrivate
- Founded1997
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hole in One does
Hole in One Srl is a Milan-based B2B communication agency founded approximately 30 years ago, structured as an Italian Srl (Società a responsabilità limitata) and led by founder, CEO, and owner Maria Teresa Forti. The firm operates from a legal headquarters at Largo Donegani 2 (Palazzo Giò Ponti) and an administrative and operational office at Viale Toscana 13b, both in Milan. Its offering is organized across four core service pillars: Strategia di Comunicazione (integrated communication, digital marketing, social media, influencer marketing), Branding (naming, logo design, brand identity systems), B2B Communication (trade fairs, brochures, corporate materials, product catalogs, and digital publishing with automated catalog design and remote InDesign proofing), and Immersive Media (CGI, AR-3D, AI-generated content, and FOOH/Fake Out of Home campaigns). Supporting capabilities include web development with UX/UI, SEO/SEM, performance marketing, and a "Designing Responsibly" sustainable design advisory. The agency is also Google Partner certified (agency ID 9973131692) and holds ISO 9001 (2023), ISO 14001 (2023), and UNI/PdR 125:2022 (2024) certifications.
The agency's technology stack emphasizes integrated communication tooling that combines CGI, AR-3D design, AI-generated visual content, and digital catalog automation. It uses CGI and FOOH as more sustainable alternatives to traditional photo shoots and remote InDesign proofing to streamline B2B publishing workflows. Revenue is generated entirely through professional-services, project-based engagements with custom pricing — no productized subscriptions, public pricing, or platform monetization are disclosed. The customer base is enterprise- and mid-market-focused, with publicly named clients spanning aviation (Royal Air Maroc, LATAM), manufacturing and climate control (Mitsubishi Electric), logistics (GLS), consumer goods (Henkel, Danone), tourism (Hotelplan, Eden Viaggi), pharmaceuticals/cosmetics (Naturwaren), retail (A&O/Selex), and doors (AIP Porte), plus selected startup work (BaoBab). The go-to-market is direct-relationship-led, with clients acquired through portfolio showcasing, referrals, and website inquiries, and a multi-channel marketing presence spanning LinkedIn, Instagram, TikTok, YouTube, and a portfolio website. Notable long-tenured accounts include Mitsubishi Electric as one of the most longstanding clients and GLS since 2019. The agency has received multiple MEDiASTAR industry awards and BRANDFORUM 2023 recognitions, and recently launched a branded merchandise line (HIO Capsule 01) in October 2025.
Hole in One firmographics
Firmographics- Name
- Hole in One
- Legal name
- Hole in One Srl
- Website
- https://holeinone.it
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hole in One is a Milan-based B2B communication agency with nearly 30 years of history, offering integrated strategy, branding, B2B communication, and immersive media (CGI, AR-3D, AI-generated content) services to enterprise and mid-market clients including Mitsubishi Electric, Danone, GLS, Henkel, and Royal Air Maroc.
- Ownership category
- akta.pro rank
Hole in One industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Professional, Scientific, and Technical Services (541)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Hole in One is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Hole in One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Communication Strategy Services: Strategic communication planning, brand positioning, and integrated marketing campaigns - custom project-based work
- Branding and Identity Services: Naming, logo design, brand identity development, and visual-verbal language creation
- B2B Communication Materials: Trade fair materials, brochures, corporate materials, product catalogs, digital publishing - both print and digital formats
- Immersive Media Production: CGI, AR-3D, AI-generated content, virtual shootings, and immersive experiences
- Digital Marketing and Social Media: Social media marketing, content creation, influencer marketing, SEO, SEM, and performance marketing
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Hole in One product offering
Product offeringCore offering
Hole in One is an Italian B2B communication agency that sells integrated communication, branding, and immersive media services to enterprise and mid-market clients. Core offerings span strategic communication planning, brand identity development (naming, logo, visual-verbal language), B2B communication materials (trade fairs, brochures, product catalogs, digital publishing), and immersive media production using CGI, AR-3D, and AI-generated content. Revenue is generated primarily through professional services engagements, including a branded merchandise extension (HIO Capsule 01).
Product overview
Hole in One is a Milan-based communication and advertising agency with nearly 30 years of history, operating as a single unified agency rather than a platform with modular products. The agency's offering spans four core service pillars: Strategia di Comunicazione (strategic communication, integrated communication, digital marketing, social media marketing, influencer marketing), Branding (naming, logo design, brand identity systems), B2B Communication (trade fairs & events, brochures, corporate materials, product catalogs, and Smart B2B Publishing with automated catalog design and remote InDesign proofing), and Immersive Media (CGI, digital catalogues, AR-3D design, AI-generated content). Supporting capabilities include web development with UX/UI, SEO/SEM, responsible design consulting, and the brand extension HIO Capsule 01 merchandise line. The agency serves a portfolio of major clients including Mitsubishi Electric, Danone, GLS, Henkel, Royal Air Maroc, Latam, and Hotelplan.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategia di Comunicazione (Strategic Communication) Strategic communication planning services covering integrated communication, digital marketing, social media marketing, and influencer marketing, designed to build brand voice and positioning for enterprise and mid-market clients.
- Branding Brand identity development services including naming, logo design, and comprehensive brand identity systems, built with over 25 years of experience serving enterprise and mid-market clients.
- B2B Communication B2B communication services including trade fairs and events, brochures, corporate materials, product catalogs, and Smart B2B Publishing featuring automated catalog design and remote InDesign proofing, for business-to-business companies.
- Immersive Media Immersive media production services including CGI (Computer-Generated Imagery), digital catalogues, AR-3D design, and AI-generated content for creating virtual shooting experiences and FOOH (Fake Out of Home) campaigns for brands.
- Digital Marketing & Web Development Website creation with custom design, UX/UI, SEO, SEM, and performance marketing for lead generation and conversion optimization for enterprise and mid-market clients.
- HIO Capsule 01 – From Logo to Statement Branded merchandise line featuring hoodies with marketing-themed manifestos such as 'We build stories, not slides' and 'Think. Then overthink. Then simplify.', serving as a mobile manifesto of the agency's creative philosophy and made available to clients, partners, and the industry.
Quantifiable outcome
- Long-term client relationships spanning decades, demonstrating sustained value delivery
- +1 more outcomes
Companies that use Hole in One
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Hole in One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Hole in One partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoogleminorGoogle Partner certified agency, displaying the Partner-RGB badge indicating certification in Google advertising products and services
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Hole in One competitors and assessment
Company assessmentDirect peers
- Armando Testa: Turin-based independent Italian creative agency founded in 1996 — virtually the same vintage as Hole in One — offering full-service creative, branding and integrated communication to enterprise Italian clients. Highly comparable in independence, scale and B2B creative orientation.
- H-57: Independent Milan-based creative boutique founded in 1998 with a comparable headcount and Italian B2B client base. Closely comparable in size, geographic focus and integrated creative offering.
- Connexia: Milan-based digital and marketing-services agency with similar Italian enterprise focus and overlap on digital, social and content production. Comparable in scale and customer profile to Hole in One's digital-marketing practice.
Broad incumbents
- Publicis Groupe Italy: Italy operations of Publicis Groupe, a global advertising holding group offering creative, media, digital and production services at significantly larger scale. Competes for the same enterprise Italian RFPs but with broader portfolio and deeper staffing.
- Ogilvy: Global creative network with Italian operations, providing integrated brand communication at network scale. Overlaps directly with Hole in One's branding, advertising and digital services but with multinational footprint.
- WPP Italy: Italian operations of WPP, the world's largest advertising holding group (GroupM, Ogilvy, VMLY&R). A scaled incumbent competing for the same enterprise Italian creative and B2B mandates as Hole in One.
- BBDO Worldwide: Global creative network with Italian affiliate (DLV BBDO) operating in the same brand-building and integrated communications space. Larger scale and multinational roster make it a frequent competitor for Italian enterprise brand work.
- McCann Worldgroup: Global advertising network with established Italian operations offering creative, digital and brand strategy. Comparable in service mix to Hole in One but with significantly larger footprint and client scale.
- TBWA Worldwide: Global creative network with TBWA\Italia, competing for the same enterprise Italian brand and integrated communication mandates as Hole in One. Broader scale and 'disruption' positioning.
- Dentsu: Global advertising network with Dentsu Creative Italy, offering creative and digital services at network scale. Direct overlap with Hole in One's B2B and digital-marketing practice but with significantly larger staffing and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hole in One social profiles
Digital presenceHole in One compliance and trust
Trust signalCompliance3 records
Hole in One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hole in One leadership team
Management profileNumber of profiles
Profiles1 record
Hole in One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hole in One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hole in One
What does Hole in One do?
Hole in One is an Italian B2B communication agency that sells integrated communication, branding, and immersive media services to enterprise and mid-market clients. Core offerings span strategic communication planning, brand identity development (naming, logo, visual-verbal language), B2B communication materials (trade fairs, brochures, product catalogs, digital publishing), and immersive media production using CGI, AR-3D, and AI-generated content. Revenue is generated primarily through professional services engagements, including a branded merchandise extension (HIO Capsule 01).
Is Hole in One a public or private company?
Hole in One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hole in One founded?
Hole in One was founded in 1997. It employs 11 to 50 people.
Where is Hole in One based?
Hole in One is headquartered in Milan, Italy, in the Europe region.
How does Hole in One make money?
Five revenue lines are on record. Communication Strategy Services are the primary driver. The others are branding and Identity Services, B2B Communication Materials, immersive Media Production and digital Marketing and Social Media.
Who are Hole in One's main competitors?
Direct peers on record are Armando Testa, H-57 and Connexia. Broad incumbents are Publicis Groupe Italy, Ogilvy, WPP Italy, BBDO Worldwide, McCann Worldgroup, TBWA Worldwide and Dentsu.
Does Hole in One have an API?
No public API is recorded for Hole in One.
What industry is Hole in One in?
Hole in One's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810.