The Eisen Agency

What The Eisen Agency does

The Eisen Agency is a privately held, full-service marketing and communications firm founded in 2005 and headquartered in Sheffield Village, Ohio, with a secondary office in the Greater Cincinnati area. The firm serves small and mid-sized businesses, municipalities and government entities, school systems, and nonprofit organizations, with selective work for Fortune 100 clients, political and issue campaigns, and product launches. Service lines span marketing and communications strategy, media and public relations, crisis communications, digital and traditional advertising media buying, branded content creation, social media management, analytics and competitive intelligence, and a Temp CMO/interim executive offering, with an additional proprietary lead-generation program called The Initiator.

Operationally, the agency is a services business rather than a software platform; its underlying capability is a bench of senior practitioners led by founder Rodger Roeser, supported by certified social media specialists and an in-house content and design team. The firm uses a multi-channel go-to-market motion (company blog, LinkedIn, podcast, earned media, SEO, Google reviews) and a direct consultative sales process with free initial consultations. Technology is not a differentiator: there is no proprietary SaaS, no API, no mobile app, and no AI/ML capabilities disclosed.

The business model combines four revenue streams: monthly retainer engagements renewed annually (subscription/recurring), project-based work billed on completion, hourly and freelance consulting including Temp CMO placements, and campaign-based billing for municipal levies, political campaigns, and product launches. Pricing is negotiated, with no long-term contracts or minimum fees, and reference rates for agency fees cited at $50-$150 per hour depending on service complexity. Customer segments are described as primary across SMBs, municipalities, and schools/nonprofits, with secondary emphasis on politicians/issue campaigns and B2B industry verticals; customer concentration is low given hundreds of named institutional relationships and a diversified book across small nonprofits, professional services firms, and select enterprise accounts.

Name

The Eisen Agency

Legal name

The Eisen Agency

Website

https://theeisenagency.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Eisen Agency is a privately held, full-service marketing and communications firm founded in 2005 in Ohio, serving small and mid-sized businesses, municipalities, schools, and nonprofit organizations with PR, crisis communications, digital and traditional advertising, content, social media, and analytics services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Monthly Retainer Services: Clients engage on a recurring monthly retainer basis for ongoing marketing support. Retainers are renewed annually. This provides predictable recurring revenue and long-term client relationships.
2. Project-Based Services: One-time project engagements for specific marketing deliverables such as brand development, website redesign, campaign execution, or content creation. Billed upon completion of defined scope.
3. Hourly/Consulting Services: Hourly billing for freelance or specialized marketing services. Also includes temporary CMO services where agency staff join client teams on-site for up to 6 months.
4. Campaign-Based Billing: Marketing campaigns (municipal levies, political campaigns, product launches) are billed with scope authorization on a case-by-case basis with upfront authorization for costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Eisen Agency is a full-service marketing and communications firm that delivers strategy, public relations, crisis communications, digital and traditional advertising, social media management, branded content creation, analytics, and temporary CMO services. The agency primarily serves small and mid-sized businesses, municipalities, school systems, and nonprofit organizations across the United States from offices in Greater Cleveland and Greater Cincinnati.

Product overview

The Eisen Agency is a full-service marketing and communications firm operating as a service-based agency rather than a software platform. The core offering is the Lead Generation, Marketing & Communications suite, which bundles eight distinct service offerings: Marketing & Communications Strategy & Planning, Media & Public Relations, Crisis Communications, Digital & Traditional Advertising Strategy And Media Buying, Branded Content Creation, Temp CMO & Freelance Services, Social Media Management, and Analytics, Reporting & Competitive Intel. The agency also offers proprietary programs such as The Initiator Program for lead generation and Rodger Roeser's Tracks Podcast as a content/media product. Services are available à la carte or as integrated retainer engagements, positioning the firm as a strategic partner providing "CMO + support staff" capabilities to SMBs, municipalities, schools, and nonprofit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Communications Strategy & Planning Strategic planning and consulting service in which the team develops marketing goals, creates strategies, and project-manages execution. Includes research, competitive audit, communications audit, value proposition development, testing, budgeting, and 6/12 month plans for SMBs, municipalities, and organizations.
• Media & Public Relations Media relations service that plots, secures, and manages national and local media outlets for news distribution, coordinates interviews, and places articles. Includes editorial calendar development, story pitching, press release distribution, and journalist relations.
• Crisis Communications Crisis management service for organizations experiencing emergencies, providing expert communications management to mitigate risk and minimize negative exposure. Includes media liaison and crafted communications for businesses, municipalities, NGOs, and law firms.
• Digital & Traditional Advertising Strategy And Media Buying Full-service advertising and media buying capability covering planning, placement, and monitoring across digital and traditional channels. Includes digital advertising, social media platform buying, remnant advertising, TV/print/billboard/radio buys, syndication, and sponsorships.
• Branded Content Creation Multimedia content development service producing video, audio, logos, branded materials, literature, advertising creative, copywriting, editorial, press announcements, newsletters, podcasts, and video content.
• Temp CMO & Freelance Services Temporary executive marketing leadership providing on-site support for up to 6 months to ease leadership transitions, with additional freelance hourly services for projects and programs. Includes staff management, P&L management, contract review, and candidate vetting assistance.
• Social Media Management Social media strategy and management service covering platform strategy, content creation, competitive reporting, and engagement optimization across virtually every social media platform.
• Analytics, Reporting & Competitive Intel Business intelligence and competitive monitoring service providing comprehensive monthly reports on client and competitor performance, ROI tracking, marketing audits, and performance analytics with actionable intelligence for business decision-making.
• The Initiator Program Proprietary lead generation and business development program involving strategic target identification and multi-touch outreach campaigns using direct mail, social media, events, and phone contact, with pipeline tracking to gauge tactic efficacy.

Quantifiable outcome

• Cost savings vs. hiring entry-level marketing professional
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Global public relations and integrated communications agency offering media relations, crisis communications, content, and digital strategy. Highly comparable service portfolio to The Eisen Agency, but operating at global scale across hundreds of offices, representing the broader incumbent tier the regional firm competes against for national clients.
• Edelman: Largest independent global PR firm, providing media relations, crisis communications, brand marketing, and digital strategy. Comparable core offerings to The Eisen Agency's integrated communications practice but at enterprise/global scale; the established competitor Eisen would face when pursuing Fortune 100 or national engagements.
• Ogilvy: Global full-service creative and advertising network offering brand strategy, advertising, PR, digital, and crisis communications. Overlaps with Eisen's integrated full-service agency model but at massive scale, with media buying capabilities and proprietary tools a regional firm cannot match.

Direct peers

• Marcus Thomas LLC: Cleveland-headquartered full-service advertising and communications agency offering brand strategy, media buying, digital, PR, and content. Direct competitor for Ohio and mid-market accounts; serves a similar mix of regional, B2B, and consumer clients and competes for the same local talent pool.
• ThunderTech: Cleveland-based digital marketing and advertising agency offering branding, web development, content, and analytics. Comparable services and geography; competes for the same Greater Cleveland SMB and mid-market clients that anchor The Eisen Agency's primary customer base.
• Falls Communications: Cleveland-area PR and communications agency providing media relations, content, and brand storytelling. Direct regional peer with overlapping service offerings (PR, content, crisis-adjacent work) and a comparable SMB and nonprofit client mix in the same Ohio market.
• HughesLeahyKarlovic: Mid-sized integrated marketing and PR agency serving purpose-driven brands, nonprofits, and B2B clients. Comparable service mix (PR, content, brand, digital) and overlapping nonprofit/civic client base; comparable scale to The Eisen Agency as a regional integrated competitor.
• FahlgreneHuver: Ohio-based brand, marketing, and PR agency offering strategy, creative, digital, and media services. Direct regional peer competing in the same Ohio SMB, nonprofit, and association market that The Eisen Agency serves.
• Abel Communications: Mid-Atlantic PR and integrated communications firm offering media relations, crisis, content, and brand strategy. Comparable service portfolio and mid-market client orientation; serves as a useful same-tier independent agency benchmark for Eisen's positioning.
• Jigsaw (Stable Kernel): Mid-sized integrated marketing agency offering brand strategy, digital, content, and analytics. Similar scale, similar integrated service offering, and similar mid-market B2B and consumer client orientation to The Eisen Agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/rodgerroeser
• Facebookfacebook.com/successisfun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Eisen Agency