What Sela does

Sela is a privately held Israeli technology training and consulting company founded in 1990, headquartered in Bnei Brak with branches in Haifa, the USA, and India. The company operates a 360-degree technology ecosystem combining a training center, a technology center, and a cloud services division (Sela Cloud), employing 320+ people and serving approximately 800 customers worldwide with over 1,000 consulting projects delivered and 10,000+ person-years of project experience accumulated.

Its core products fall into four pillars: (1) Training and Retraining for Hi-Tech — vocational courses for career switchers, veterans, and beginners covering software development, full-stack, QA/automation, cyber security, Python, DevOps, and AI; (2) Business Sector Training — corporate upskilling, continuous skilling, and new skilling programs aligned to client technology stacks; (3) Bootcamp Programs — intensive project-based learning tracks including DevOps, Expert Automation, Multi-Cloud Cyber Security, FinOps Multi Cloud, and Business Analyst; and (4) Professional Consulting and Delivery (Sela Delivery) — development projects, team augmentation, and technology consulting for companies, startups, and government entities. Curriculum is developed by senior architects engaged in daily R&D and Sela is authorized to deliver certifications from Microsoft, Google, AWS, ISTQB, and ITCB.

Sela's revenue model spans one-time tuition for individual learners, multi-year customized corporate training contracts, and project-based or man-day consulting fees. Go-to-market is dual: sales-led with website-driven self-service enrollment and information sessions for individuals and bootcamp cohorts, plus enterprise field sales via Sela Delivery's dedicated account teams for corporate training and consulting engagements. The proprietary Yahalo'm (יחל"ום) internship program channels graduates into Sela's own software house and partner organizations, serving as both a talent pipeline and a customer referral engine.

Name

Sela

Legal name

Sela

Website

https://sela.co.il

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Sela is a 30+ year Israeli tech training and consulting firm offering cloud, DevOps, cyber security, and AI courses plus project consulting, serving individuals, enterprises, and government clients across Israel, the USA, and India.

Ownership category

akta.pro rank

Headquarters

HQ city

Haifa

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Training & Upskilling: Sela provides customized technology training programs for enterprise clients, government bodies, and organizations. Training covers cloud platforms (AWS, Azure, GCP), DevOps, cyber security, and other domains. Sela's professional content team assists in curriculum design and delivery. Revenue is generated through course fees billed per cohort or per employee trained, with multi-day and multi-year contract options.
2. Individual Tech Training & Bootcamp Programs: Sela offers vocational tech courses and bootcamp programs for career switchers, veterans, and beginners looking to enter the hi-tech industry. Programs include Software Developer, QA and Automation, DevOps, Multi-Cloud Cyber Security, and more. Revenue is generated through tuition fees per course or program, with scholarship options available for veterans, academics, and high-potential candidates.
3. Technology Consulting & Project Delivery: Sela Delivery provides development projects, consulting, and staff augmentation to companies, startups, and government entities. Services include system development, installation, maintenance, planning, and analysis. Revenue is generated through project-based fees or man-day consulting rates, with over 1,000 successful projects and more than 10,000 person-years of experience delivered.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sela is a technology training and professional services organization that delivers vocational hi-tech courses, bootcamps, and corporate upskilling programs in cloud, DevOps, QA/automation, cyber security, Python, full-stack development, and AI. It also runs a consulting and delivery division (Sela Delivery) that provides development projects, team augmentation, and technology consulting to companies, startups, and government entities.

Product overview

Sela is a technology training and consulting organization offering a comprehensive portfolio of educational and professional services. The core offering consists of four main pillars: (1) Training and Retraining for Hi-Tech for individuals seeking career transitions into technology, (2) Business Sector Training for corporate upskilling, (3) Bootcamp intensive programs for rapid career entry, and (4) Professional Consulting and Delivery Services for organizations. The product lineup includes specific courses such as Software Developer, Full Stack Developer, QA and Automation, Cyber Security, Python, and DevOps courses. Advanced bootcamp programs include Multi-Cloud Cyber Security Expert, FinOps Multi Cloud, Expert Automation, and Business Analyst tracks. Sela also offers AI Systems Implementer and Sales Management in Hi-Tech courses. Cloud technology courses span Amazon Web Services, Microsoft Azure, and Google Cloud Platform. All offerings are delivered through instructors actively working in the hi-tech industry, with content developed by senior architects.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Thousands of graduates placed in key hi-tech positions
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationSela is an authorized Microsoft training and certification provider, delivering official Microsoft courses and certifications to individuals and corporate clients. This partnership enables Sela to offer Microsoft Azure, .NET, and related technology certifications.
• GooglecoreTechnology or IntegrationSela is an authorized Google training partner, delivering Google Cloud Platform (GCP) certification programs. The partnership allows Sela to provide official Google cloud certifications to its student base and corporate clients.
• Amazon Web Services (AWS)coreTechnology or IntegrationSela is an authorized AWS training partner, providing AWS cloud certification courses and professional training. This partnership forms a core pillar of Sela's cloud training offerings alongside Microsoft Azure and GCP.
• ISTQB (International Software Testing Qualifications Board)coreTechnology or IntegrationSela is authorized to deliver the ISTQB international certification in software testing (QA). Students who successfully complete Sela's QA program and pass certification exams receive ISTQB certification, which is globally recognized in the QA field.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Simplilearn: Simplilearn is a global online professional training company specializing in cloud, DevOps, cyber security, AI, and project management certifications. It directly competes for both Sela's individual learner cohort and corporate upskilling contracts, particularly through its partnership with Caltech CTME.
• Pluralsight: Pluralsight is a leading online technology skills platform offering cloud, security, and software development courses to enterprises and individuals. It competes with Sela on the corporate upskilling side, particularly for multinational clients that prefer subscription-based self-paced learning.
• General Assembly: General Assembly is a global tech training provider offering bootcamps and corporate L&D programs in software engineering, data, and UX. It is now part of Adecco, providing scale and enterprise reach that competes with Sela's bootcamps and corporate offerings.
• John Bryce (Israel): John Bryce is a long-established Israeli IT and business training provider offering corporate and individual courses across programming, networking, and enterprise systems. It competes with Sela for Israeli corporate training budgets and individual learners in adjacent IT disciplines.
• Elevation Academy (Israel): Elevation is an Israeli tech bootcamp and pre-bootcamp operator focused on software development and data science training. It targets the same career-switcher and veteran population that Sela serves through its Yahalo'm and bootcamp tracks.
• HackerU: HackerU is Israel's largest tech training and reskilling provider, offering similar bootcamps, corporate upskilling, and cyber/cloud training. It is the most direct domestic competitor to Sela, targeting the same Israeli enterprises, career switchers, and tech skills segments.
• NIIT Limited: NIIT is a global IT training and workforce development company headquartered in India, offering individual and corporate technology training programs. It overlaps Sela's portfolio in cloud, full-stack, and enterprise skilling, and shares Sela's India presence.
• Real Time College (Israel): Real Time College is an Israeli vocational training provider offering hi-tech, software development, and QA courses for individuals and enterprises. It directly overlaps Sela's individual learner and corporate training segments.

Broad incumbents

• Coursera: Coursera is a global online learning platform partnering with universities and tech companies (Google, IBM, AWS) to deliver courses, certificates, and degrees. It competes broadly with Sela's individual training and corporate upskilling, particularly through Coursera for Business.
• Udemy: Udemy is a global marketplace for online learning with a vast catalog of tech courses aimed at individual learners and Udemy Business for enterprises. It competes with Sela across both consumer and corporate L&D budgets at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SelaCloud
• YouTubeyoutube.com/channel/UCwCLWJO1caWG5ltavG55qlg
• Facebookfacebook.com/selacloud
• LinkedInlinkedin.com/company/sela-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sela