What Nordicity does

Nordicity (legal entity NGL Nordicity Group Limited) is a privately held professional services firm founded in 1979 and headquartered in London, UK, with a primary operational office in Toronto, Canada. The firm employs 30+ sector experts and delivers consulting and bespoke research services — economic impact assessments, social impact studies, cultural and strategic plans, industry profiles, tax credit design, and program evaluation — to governments, public funders, industry associations, and increasingly to commercial enterprises in creative and cultural sectors spanning video games, screen industries, music, festivals, museums, libraries, galleries, digital platforms, and global development.

Underlying its work is a set of proprietary in-house economic impact models developed over 20+ years, designed specifically to quantify the value of creative and cultural industries and to support policy advocacy and public investment decisions. The firm has produced projects across 60+ countries, including marquee engagements such as the Roblox 2025 UK Economic Impact Report, the BFI UK Screen Business reports (with Olsberg SPI), the Screen Scotland economic impact study, and the King European mobile games research. Recurring longitudinal relationships (e.g., annual CMPA reports since 1996) demonstrate deep client retention.

Commercially, Nordicity operates a project-based, quote-driven professional services model with multi-year contract cadences; pricing is customized per engagement and not publicly disclosed. Revenue is generated entirely from commissioned research and consulting fees — no software product, subscription, or licensing revenue streams exist. GTM is sales-led and relationship-driven, relying on RFP responses to government bodies, direct commissioned work, and thought leadership published via the firm website, industry conferences, and LinkedIn. Lead partners (Partner & Chief Economist Dustin Chodorowicz; Senior Partner & Board Chair Peter Lyman) carry significant public profile as expert witnesses and conference speakers, reinforcing top-of-funnel credibility.

Name

Nordicity

Legal name

NGL Nordicity Group Limited

Website

https://nordicity.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordicity is a privately held consulting firm that delivers economic impact assessments, social impact studies, and strategic planning for governments, public funders, and industry associations in the creative and cultural sectors, operating across 60+ countries with offices in London and Toronto.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Research and Consulting Services: Nordicity generates revenue through commissioned research studies, economic impact assessments, strategic planning engagements, and consulting services for cultural organizations, government bodies, and industry associations. Revenue is project-based with clients including Film Ontario, Screen Scotland, British Film Institute, ESAC, and various municipalities and cultural organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nordicity is a consulting and research firm that delivers economic impact assessments, social impact studies, cultural and strategic plans, tax credit design, digital strategy, and program evaluation for the creative and cultural sectors. Its work spans video games, screen industries, music, festivals, galleries, libraries, museums, and cultural spaces, serving governments, public funders, industry associations, and cultural organizations across 60+ countries. The firm relies on proprietary economic impact models and sector-specialist expertise developed over 40+ years to produce evidence-based insights for clients.

Product overview

Nordicity is a professional consulting and research firm serving the creative and cultural sectors. Rather than a software product company, Nordicity provides professional services including economic impact assessments, social impact assessments, research studies, industry profiles, culture plans, strategic plans, tax credit design and implementation, digital strategy, program evaluation, and public engagement services. Their work spans video games, screen industries, music, festivals, galleries, libraries, museums, cultural spaces, and community development across 60+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Economic Impact Assessments Quantifies the economic contribution (GDP, jobs, GVA, tax revenue) of creative and cultural sectors and sub-sectors for governments, industry associations, and public funders to support funding and policy decisions.
• Social Impact Assessments Measures and articulates the social, cultural, and community impact of cultural programs, organizations, and initiatives for arts, culture, and public-sector clients.
• Culture Plans Develops municipal, regional, and sector-wide cultural master plans and frameworks that guide public investment, programming, and cultural infrastructure decisions.
• Strategic Plans Provides strategic planning support for cultural organizations, creative industries, and governments, including sector strategy, organizational strategy, and growth planning.
• Tax Credit Design and Implementation Designs, evaluates, and supports implementation of tax credit and incentive programs for screen industries, games, and other creative sectors, including film and TV production tax credits and screen sector tax reliefs.
• Digital Strategy Advises cultural organizations and creative sector clients on digital transformation, digital audience engagement, and the use of screen and digital technologies to extend reach and impact.
• Program Evaluation Evaluates the effectiveness, efficiency, and outcomes of cultural and creative sector programs and public funding initiatives for governments and funding bodies.
• Public and Interest-Holder Engagement Conducts stakeholder and public engagement processes to inform cultural plans, sector strategies, and policy development for municipalities and cultural organizations.

Quantifiable outcome

• £7.9 billion economic impact quantified for UK screen sector
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered secondary and core.

• Lord Cultural ResourcessecondaryStrategic or Co-development Partner · 9 October 2019Nordicity collaborated with Lord Cultural Resources as consulting partners on the Digital Reach project alongside the National Ballet of Canada, examining how arts organizations can use screen technologies to reach audiences.
• OCAD UniversitysecondaryStrategic or Co-development Partner · 9 October 2019Nordicity collaborated with OCAD University as consulting partners on the Digital Reach project, providing expertise in digital strategy and implementation for arts and cultural organizations.
• Saffery LLPcoreStrategic or Co-development PartnerNordicity has an ongoing partnership with Saffery LLP (a UK accounting firm) for economic impact assessments, particularly for UK-based projects including research for the British Film Institute, Screen Scotland, and London Design Festival.
• Olsberg SPIcoreStrategic or Co-development PartnerNordicity partnered with Olsberg SPI as project lead for major economic contribution studies, including the BFI Screen Business reports analyzing UK screen sector tax reliefs and economic impact.
• Ontario Arts CouncilcoreStrategic or Co-development PartnerNordicity partnered with Ontario Arts Council on Arts Across Ontario, a first-of-its-kind impact report analyzing arts, culture, and creative industries at the regional level across the province.
• SIRT (Screen Industries Research and Training Centre at Sheridan College)secondaryTechnology or IntegrationNordicity worked with SIRT (Screen Industries Research and Training Centre) at Sheridan College on the Digital Stage project exploring possibilities of digital technologies for arts organizations.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olsberg SPI: Olsberg SPI is a London-based consultancy specializing in the screen industries, film policy, and creative-economy economic analysis. Nordicity has an ongoing strategic partnership with Olsberg SPI on BFI Screen Business reports, indicating direct overlap in client base, methodology, and geographic focus.
• BOP Consulting: BOP Consulting is a UK-based research and evaluation firm focused on culture, creative industries, and the night-time economy. It competes directly with Nordicity for cultural-sector economic impact and strategy engagements across the UK and Europe.
• Lord Cultural Resources: Lord Cultural Resources is a global cultural-sector consultancy offering planning, feasibility, and impact studies for museums, galleries, and performing arts organizations. It is a documented Nordicity partner on the Digital Reach project and serves overlapping client types in cultural planning and audience research.
• WolfBrown: WolfBrown is a US-based research and consulting firm specializing in audience research, program evaluation, and strategic planning for the performing arts and cultural sectors. Comparable to Nordicity in serving cultural nonprofits with bespoke research and evaluation engagements.
• AMS Planning & Research Corp: AMS Planning & Research is a US consultancy providing feasibility studies, market research, and strategic planning for cultural institutions, higher education, and nonprofit sectors. Comparable to Nordicity in its specialization in cultural and nonprofit consulting engagements.
• Biggar Economics: Biggar Economics is a Scotland-based economic consultancy producing sector impact studies including screen, tourism, and creative industries. Comparable to Nordicity on Scotland- and UK-focused cultural and screen-sector economic impact work for public-sector clients.

Broad incumbents

• Cambridge Econometrics: Cambridge Econometrics is a UK-based economic modelling and consulting firm with proprietary macroeconomic models (e.g., E3ME). It is a broader incumbent than Nordicity but competes in economic impact modelling and policy advisory, particularly across European cultural and creative sector mandates.
• Frontier Economics: Frontier Economics is a large European economics consultancy serving competition, regulation, and public-sector clients. It is a broader incumbent that overlaps with Nordicity on cultural-policy and economic-impact engagements where the client values a major-brand economics firm.
• SQW Group: SQW is a UK economic development consultancy providing evaluation, impact assessment, and economic strategy across sectors including creative industries. Comparable to Nordicity on regional economic impact studies and policy evaluations, though broader in sector coverage.

Regional players

• Cultural Initiatives (Lund, Sweden): Cultural Initiatives is a Sweden-based consultancy delivering cultural strategy, policy evaluation, and impact studies across Nordic and European markets. Comparable to Nordicity in cultural-sector methodology, though primarily serving Nordic geographies rather than directly competing in Canada or the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nordicity
• Xx.com/nordicityglobal
• Facebookfacebook.com/Nordicity

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordicity