What WMUR 9 does

WMUR 9 (legal entity WMUR-TV) is a local broadcast television station headquartered in Manchester, New Hampshire, founded in 1954 and operating as a wholly-owned subsidiary of Hearst Television, the broadcast division of Hearst Communications. The station serves as the primary local news, weather, and sports source for the state of New Hampshire, distributing content statewide via over-the-air broadcast (Channel 9), cable and satellite carriage, the wmur.com website, and native iOS/Android mobile applications, with supplementary distribution through social platforms (Facebook, X, YouTube) and the Hearst-owned Very Local streaming service.

The core offering is a multi-vertical local media platform anchored by WMUR News 9 and extended through branded franchises including NH Chronicle (local magazine programming), StormWatch 9 (weather and severe weather coverage), News 9 Investigates (investigative reporting), High School Sports coverage, CloseUP (political interviews), Matter of Fact (political coverage), Stitch (lifestyle content), Escape Outside (outdoor recreation), Get The Facts (fact-checking), and u local (user-generated content). A separately monetized video archive licensing program supplies historical and current-event footage to documentary and production clients. The underlying stack combines traditional broadcast infrastructure with a digital publishing/CMS platform, mobile apps, and ad-serving layers for cross-channel monetization.

Revenue is generated primarily through broadcast and digital advertising (including sponsored content on wmur.com), supplemented by email newsletter subscriptions and per-request footage licensing fees; specific pricing is not publicly disclosed. The station's go-to-market is audience-monetized rather than directly sold: WMUR aggregates consumer attention across NH and sells that attention to advertisers, with national and political ad demand supported by its Hearst Television affiliation. Customer concentration is structurally diffuse across the New Hampshire viewing public but geographically narrow, and operational scale is augmented by Hearst Television's centralized advertising network, content syndication, and technology infrastructure.

Name

WMUR 9

Legal name

WMUR-TV

Website

https://wmur.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

WMUR 9 is a Hearst Television-owned local broadcast television station in Manchester, New Hampshire, delivering statewide news, weather, sports, and community programming via Channel 9, cable/satellite carriage, wmur.com, and mobile apps.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

National Broadcast News Networks (MPABAAAB), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local television broadcasting
• News and weather coverage
• Broadcast journalism
• Weather forecasting
• Video content licensing

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising Revenue: WMUR generates primary revenue through advertising sales, including broadcast television ads, digital display advertising, and sponsored content on the website. The station carries advertising across news content, weather segments, and sports coverage.
2. Subscription Services: The station offers email newsletter subscriptions and digital subscription products that provide news alerts and content delivery to subscribers.
3. Content Licensing: WMUR licenses footage from its extensive video archive of historical and current events from Manchester, New Hampshire. The archive contains tens of thousands of digitized news stories spanning decades. Licensing is available for documentaries, productions, and other commercial uses.

Distribution channels3 records

Marketing channels6 records

Core offering

WMUR 9 is a local broadcast television station (Channel 9) based in Manchester, New Hampshire, that produces and distributes local news, weather, sports, and community programming across the state of New Hampshire. Its flagship offering, WMUR News 9, is delivered via over-the-air broadcast, cable/satellite carriage, the station's wmur.com website, and iOS/Android mobile apps. The station supplements the core broadcast with specialty programming including NH Chronicle (community magazine show), StormWatch 9 weather forecasting, High School Sports coverage, and News 9 Investigates, and licenses historical footage from its decades-long video archive for documentaries and commercial productions.

Product overview

WMUR 9 is a local television news station operated by Hearst Television, serving Manchester, New Hampshire. The offering consists of a core broadcast and digital news platform (WMUR News 9) complemented by specialty programming including NH Chronicle (local magazine show), Matter of Fact (political program), Stitch (lifestyle content), and CloseUP (political interviews). The station provides dedicated verticals for weather (StormWatch 9), high school sports, investigative reporting, and outdoor recreation (Escape Outside). Digital distribution includes a mobile app for iOS/Android, the Very Local aggregation platform, and user-generated content through u local. Additional services include a video archive licensing program for historical footage and community engagement initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• NH Chronicle: A local news magazine program featuring stories about New Hampshire communities, culture, and people.
• StormWatch 9

Products and services

• WMUR News 9 Primary local news broadcast and digital news platform delivering Manchester and statewide New Hampshire news, weather, sports, politics, and entertainment content via over-the-air broadcast, cable/satellite, website, and mobile apps.
• WMUR News 9 Mobile App iOS and Android mobile application providing news alerts, weather updates, and on-demand video content for on-the-go New Hampshire consumers.
• NH Chronicle Local magazine-style television program featuring community stories, local businesses, and New Hampshire lifestyle content.
• StormWatch 9 Weather Weather forecasting service providing local New Hampshire forecasts, radar imagery, severe weather alerts, and dedicated StormWatch severe weather coverage.
• High School Sports Coverage Dedicated coverage of New Hampshire high school athletics including Friday Night Football, All-Star Athletes features, and championship events.
• News 9 Investigates Investigative journalism unit of WMUR-TV focusing on in-depth reporting on local issues affecting New Hampshire communities.
• Very Local Local news aggregation platform providing exclusive original content and free streaming of local news programming in partnership with Hearst.
• u local User-generated content platform allowing community members to share photos and videos with the WMUR newsroom.
• Escape Outside New Hampshire outdoor recreation content covering hiking, nature, gardening tips, and environmental stories.
• Matter of Fact Political news program featuring correspondent reports on national and state political issues carried on WMUR.
• Stitch Lifestyle and community-focused program featuring inspirational stories about people making a difference.
• CloseUP Political interview program featuring in-depth conversations with political figures and analysts.
• Get The Facts Fact-checking initiative providing political fact-checking content and WMUR's public commitment to accurate reporting.
• Video Archive and Licensing Historical and current-event video archive licensing service offering footage from WMUR's tens-of-thousands-strong digitized news archive for documentaries and commercial productions.

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Hearst TelevisioncoreOthersWMUR-TV is owned and operated by Hearst Television, part of the Hearst Corporation media network. Hearst Television provides operational support, content syndication, advertising networks, and technology infrastructure across its portfolio of broadcast stations.
• Associated PresscoreTechnology or IntegrationWMUR subscribes to Associated Press news content and wire services for national and international news coverage, supplementing its local New Hampshire reporting.
• Very LocalminorStrategic or Co-development PartnerWMUR partners with Very Local, a Hearst-owned platform that provides local news, exclusive originals, and streaming content. Users are directed to download the Very Local app for additional local content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WCVB: Hearst Television's ABC-affiliated station in Boston, MA — directly comparable as a sibling local broadcast TV station under the same parent, with similar news/weather/sports programming and multi-platform distribution across a larger New England market.
• WMUR's fellow Hearst Television stations (e.g., WTAE, WGAL, WLWT, WPBF): Other Hearst Television local broadcast affiliates sharing the same parent, syndication infrastructure, advertising networks, and Very Local streaming platform — the most operationally comparable peer set.
• WCAX: CBS-affiliated local broadcast TV station serving Burlington, Vermont and adjacent New Hampshire/Vermont markets — directly competes with WMUR for NH viewers and regional advertising.
• WBTS-CD / NBC10 Boston: NBC-owned local broadcast station reaching southern New Hampshire and broader New England — competes with WMUR for both audience and local political advertising in the NH market.
• WFXT (Boston 25 News): Fox-owned local broadcast station covering the Boston/Manchester DMA, overlapping with WMUR's New Hampshire footprint — comparable as a competing local news brand in the same regional market.

Emerging players

• Concord Monitor / New Hampshire Bulletin: Regional digital and print news outlets covering New Hampshire — competing for the same local news audience and digital advertising, though on a smaller broadcast and platform scale.
• New Hampshire Public Radio (NHPR): Nonprofit public radio network covering New Hampshire with strong journalism and political coverage — competes with WMUR for NH news audience, particularly on political and policy coverage.

Broad incumbents

• Sinclair Broadcast Group: Large publicly-traded owner of local broadcast TV stations nationally — operates many of WMUR's direct competitors in adjacent markets and serves as an industry comparable for broadcast economics and scale.
• Tegna: Major broadcast TV station group with significant local news investment — comparable business model and revenue mix (local advertising + digital + subscription) to WMUR's parent operation.
• Gray Television: Large local broadcast TV station operator — comparable as a multi-station owner with similar local news, weather, and political coverage economics across mid-sized US markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wmur9
• YouTubeyoutube.com/user/wmurtv
• Facebookfacebook.com/wmur9
• LinkedInlinkedin.com/company/wmur9

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMUR 9