Sunrise Treatment Center

What Sunrise Treatment Center does

Sunrise Treatment Center is a Cincinnati, Ohio-based outpatient addiction treatment provider founded in 2007 by Dr. Jeffrey Bill. It delivers evidence-based care for adults with opioid, alcohol, and other substance use disorders, integrating medication-assisted treatment (MAT) with behavioral therapies including Cognitive-Behavioral Therapy, Motivational Interviewing, and Contingency Management. The company operates 12+ clinic locations across Ohio (Cincinnati metro, Forest Park, Middletown, Milford, Dayton, Piqua, Columbus, Portsmouth, Springfield, West Union) and Florence, Kentucky, supported by an employee base of 101-250.

The service portfolio is organized as a multi-tiered continuum of care: standard outpatient treatment, an Intensive Outpatient Program (IOP), a Partial Hospitalization Program (PHP), and supportive housing in select markets. Additional offerings include mental health services, telehealth, methadone treatment, specialized services for pregnant patients, problem gambling treatment, urine toxicology lab services, Hepatitis C treatment, general medical services, and case management. The October 2021 acquisition of Port 45 Recovery added PHP and recovery housing capacity in Columbus and Portsmouth. Sunrise also maintains CARF accreditation, B Corp certification (the only addiction treatment provider in the United States to hold this designation), and a self-serve online scheduling portal as its primary patient acquisition channel.

The business model is predominantly fee-for-service clinical delivery paid via insurance reimbursement and Medicaid, with Ohio Medicaid and Kentucky Medicaid as primary payers alongside Medicare Advantage plans (Anthem, Humana, Buckeye, CareSource, Molina, United Healthcare) and UHC Commercial Medicare. A Sliding Fee Discount Program based on Federal Poverty Guidelines provides access for uninsured patients. Patient acquisition combines online scheduling, healthcare provider referrals, Quick Response Team partnerships, community engagement, and earned media. Since 2019, the company has been backed by Bridges Fund Management, a lower-middle-market private equity investor focused on sustainable and impact investments, and the founder Dr. Jeffrey Bill continues to serve as CEO.

Name

Sunrise Treatment Center

Legal name

Sunrise Treatment Center

Website

https://sunrisetreatmentcenter.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunrise Treatment Center is a Cincinnati-based outpatient addiction treatment provider operating 12+ clinics across Ohio and Kentucky, delivering medication-assisted treatment, behavioral counseling, and specialty programs for adults with opioid, alcohol, and other substance use disorders.

Ownership category

akta.pro rank

Product category

Outpatient Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG)

akta.pro secondary industries

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Outpatient addiction treatment
• Medication-assisted treatment
• Substance abuse counseling
• Opioid treatment program
• Behavioral health services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Outpatient Treatment Services: Sunrise generates revenue through providing outpatient addiction treatment services including medication-assisted treatment (MAT), counseling, therapy sessions, and crisis intervention. Services are billed to insurance providers and government programs such as Ohio Medicaid and Kentucky Medicaid.
2. Insurance Reimbursement: Revenue received from insurance providers including Ohio Medicaid, Kentucky Medicaid, Medicare Advantage plans (Anthem, Humana, Buckeye, CareSource, Molina, United Healthcare), and UHC Commercial Medicare.
3. Sliding Fee Discount Program: For patients without financial means, Sunrise offers a Sliding Fee Discount Program based on Federal Poverty Guidelines, ensuring access to care regardless of ability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sunrise Treatment Center provides outpatient addiction treatment combining medication-assisted treatment (MAT) using buprenorphine and methadone with behavioral counseling (CBT, Motivational Interviewing, Contingency Management). The company operates Ohio's first buprenorphine-only Opioid Treatment Program and offers tiered levels of care from standard outpatient through Intensive Outpatient (IOP) and Partial Hospitalization (PHP), along with mental health, supportive housing, telehealth, and recovery support services at 12+ locations across Ohio and Northern Kentucky.

Product overview

Sunrise Treatment Center is a comprehensive outpatient addiction treatment provider offering a multi-tiered service model. The core offering is outpatient substance abuse treatment for opioid use disorders, alcohol use disorders, and other drug addictions. The service portfolio is organized into levels of care ranging from standard outpatient services to more intensive options including Intensive Outpatient Programs (IOP) and Partial Hospitalization Programs (PHP). Additional services include mental health therapy, medication management, supportive housing, telehealth, urine toxicology lab services, Hepatitis C treatment, and general medical care. The company expanded its offerings through the October 2021 acquisition of Port 45 Recovery, which added PHP and recovery housing capabilities. Sunrise operates 11 locations across Ohio (West Side, Over-the-Rhine, Forest Park, Middletown, Milford, Dayton, Piqua, Columbus, Portsmouth, Springfield, West Union) and one in Florence, Kentucky.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Treatment Program Comprehensive voluntary outpatient treatment program providing evidence-based care for adults with substance use disorders, including individual counseling, group therapy, and medication management.
• Opioid Treatment Services (OBOT / OTP) Office-Based Opioid Treatment (OBOT) and Opioid Treatment Program (OTP) delivering medication-assisted treatment with buprenorphine for adults with opioid use disorder.
• Alcohol Services Outpatient treatment services for adults with alcohol use disorders, including individual counseling, group therapy, and medication management.
• Mental Health Services Mental health therapy and medication management for individuals with co-occurring mental health conditions, including depression, anxiety, trauma, and PTSD.
• Intensive Outpatient Program (IOP) Structured intensive therapy and support program typically requiring attendance for several hours per day, multiple days per week, offering a higher level of care than standard outpatient treatment.
• Partial Hospitalization Program (PHP) Intensive day treatment program requiring participation for up to six hours per day, five days per week, with medical supervision and comprehensive therapeutic services, available at Portsmouth and West Union locations.
• Methadone Treatment Medication-assisted treatment using methadone for opioid use disorder management.
• Pregnancy Services Specialized addiction treatment services for pregnant individuals dealing with substance use disorders, including prenatal care coordination and medication management during pregnancy.
• Problem Gambling Services Treatment program addressing problem gambling and behavioral addictions, providing counseling and recovery support.
• Supportive Housing Recovery housing providing private, convenient, and affordable places to live while working towards long-term recovery, offered at Portsmouth and West Union locations.
• Telehealth / Online Therapy Secure telehealth counseling services providing licensed therapy for addiction, mental health, depression, anxiety, trauma, and ADHD treatment across Ohio.
• Port 45 Recovery Acquired substance abuse treatment program offering partial hospitalization, intensive outpatient, traditional outpatient, aftercare, and recovery housing at locations in Columbus and Portsmouth, Ohio.

Quantifiable outcome

• Expanded from single private practice to 12+ locations across Ohio and Kentucky since 2007
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CitiLookoutcoreStrategic or Co-development Partner · 9 January 2024Strategic partnership for holistic healing in Springfield, Ohio. CitiLookout, specializing in emotional, relational, and spiritual healing counseling, will establish a physical presence within Sunrise Treatment Center's Springfield office. This co-location enables streamlined delivery of services from addiction treatment to counseling and community resources.
• Exchange ProjectminorStrategic or Co-development PartnerHarm reduction partnership hosting the Exchange Project Needle Exchange Harm Reduction van at the OTR location. The Exchange Project provides needle exchange services, overdose prevention advice, safer injecting practice recommendations, and referrals for treatment.
• Hamilton County Quick Response Team (QRT)minorStrategic or Co-development PartnerPartnership with Hamilton County QRT Navigators to support overdose survivors. QRT is an interdisciplinary group of Police, Fire, EMS, and social workers who follow up with overdose survivors and connect them with resources.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Crossroads Treatment Centers: Outpatient opioid use disorder treatment provider operating multiple clinic locations across the Midwest/Southeast with a similar Medicaid-centric, office-based MAT model to Sunrise.
• BrightView Health: Ohio- and Kentucky-based outpatient addiction treatment provider offering MAT, IOP, and counseling — overlapping head-to-head with Sunrise across the Cincinnati, Dayton, and broader Ohio/Kentucky footprint.
• CleanSlate Centers: Multi-state outpatient medication-assisted treatment provider for opioid and alcohol use disorders with strong overlap in services, patient population, and Medicaid-heavy payor mix — directly comparable to Sunrise's outpatient MAT model.
• New Season: Nation's largest buprenorphine- and methadone-based OTP operator; directly comparable to Sunrise in regulatory model (OTP/MAT) and outpatient addiction services focus.
• BayMark Health Services: One of the largest U.S. operators of opioid treatment programs and outpatient SUD clinics, offering buprenorphine and methadone services across many states — directly competes with Sunrise's OTP and office-based opioid treatment offerings.

Broad incumbents

• Hazelden Betty Ford Foundation: Established nonprofit addiction treatment provider with residential and outpatient programs; broader portfolio but competes for the same patient referrals and payor contracts as Sunrise.
• Acadia Healthcare: Large behavioral healthcare incumbent operating psychiatric hospitals and outpatient programs nationwide; broadly competes for behavioral health payor contracts in the same geographies Sunrise serves.
• Universal Health Services (UHS) Behavioral Health: Major behavioral health provider with both inpatient psychiatric facilities and outpatient services; broader portfolio but overlaps with Sunrise on SUD treatment and outpatient behavioral health delivery.
• American Addiction Centers: Larger publicly-adjacent addiction treatment operator with residential and outpatient programs; broader portfolio but overlaps meaningfully with Sunrise on outpatient SUD and MAT services.

Others

• Bridges Fund Management: Lower middle-market impact-focused PE investor that is Sunrise's current sponsor — comparable not as a competitor but as the capital partner whose portfolio also includes other outpatient health and behavioral health services platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/2033702920284775

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Treatment Center