What Fremont Insurance Company does

Fremont Insurance Company is a regional property and casualty insurer founded in 1876 in Michigan and currently operating as a subsidiary of Auto Club Group (AAA), to which it became affiliated in 2011. The company offers a multi-line product portfolio spanning personal insurance (auto, homeowners, renters, condo, mobile home, marine, ATV/snowmobile, RV, and umbrella) and commercial insurance (Business Auto, Business Owners Policy, Commercial Package Policy, Farm & Country Estate, Workers Compensation, and Business Umbrella), underwritten primarily for Michigan residents and, since 2021, Wisconsin business customers.

The company's technology stack consists of a standard insurance policy management and claims processing platform augmented by online self-service capabilities, including a policyholder portal for payments, policy management, and claims status, a dedicated glass claim submission system, and direct phone-based customer service. Service programs such as the Fremont Preferred Contractor Repair Program and the Fremont Platinum Repair Program extend the platform into managed repair networks with lifetime warranties, though no proprietary AI/ML capabilities are disclosed in available sources.

Fremont distributes exclusively through a network of 329+ independent insurance agents across Michigan and Wisconsin, with no direct-to-consumer sales channel. Revenue is generated through recurring insurance premiums on annually renewed policies, and the company reports a customer retention rate exceeding 90% across a base of 53,000+ customers and 130,000+ policies in force, supported by an AM Best A (Excellent) Financial Strength Rating.

Name

Fremont Insurance Company

Legal name

Fremont Insurance Company

Website

https://fmic.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

101–250 employees

Short description

Fremont Insurance Company is a regional Michigan-based property and casualty insurer, founded in 1876 and a subsidiary of Auto Club Group (AAA), offering personal and commercial lines through 329+ independent agents in Michigan and Wisconsin.

Ownership category

akta.pro rank

Product category

Regional Property & Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

Keywords

• Regional property casualty insurance
• Personal auto insurance
• Commercial business insurance
• Farm insurance coverage
• Independent agent network

Headquarters

HQ city

Mi Wuk Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Fremont Insurance generates revenue through insurance premiums collected from policyholders. The company offers personal insurance (auto, home, marine, RV, umbrella) and business insurance (BOP, CPP, workers comp, business auto, farm). Revenue is recurring in nature as policies are typically renewed annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fremont Insurance Company is a regional property and casualty insurance provider offering personal lines (auto, home, marine, RV, ATV/snowmobile, condo, mobile home, renters, umbrella) and commercial lines (Business Owners Policy, Commercial Package Policy, Workers Compensation, Business Auto, Farm & Country Estate, Business Umbrella) to customers in Michigan and Wisconsin. Policies are distributed exclusively through a network of 329+ independent insurance agents, with self-service capabilities available through an online policyholder portal.

Product overview

Fremont Insurance Company operates as a regional insurance provider offering a portfolio of personal and commercial insurance products through a network of independent agents. The company provides personal lines including auto, homeowners, renters, condo, mobile home, marine, ATV/snowmobile, RV/camper, and umbrella policies. Commercial offerings include Business Auto, Business Owners Policy (BOP), Commercial Package Policy (CPP), Farm & Country Estate, Workers Compensation, and Business Umbrella coverage. Claims handling services are offered for auto, property, and workers' compensation lines. The company was founded in 1876 and is headquartered in Fremont, Michigan, with operations expanding to Wisconsin. All products are distributed through independent insurance agents rather than direct-to-consumer channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance Vehicle insurance coverage for personal vehicles including comprehensive, collision, liability, personal injury protection, and uninsured/underinsured motorist coverage. Targeted at individual consumers in Michigan and Wisconsin.
• ATV & Snowmobile Insurance Recreational vehicle insurance for all-terrain vehicles and snowmobiles, suited to Midwest recreational use.
• Marine Insurance Insurance coverage for boats and watercraft for individual consumers.
• RV & Camper Insurance Insurance coverage for recreational vehicles and campers for individual consumers.
• Homeowners Insurance Property and liability coverage for homeowners including dwelling, personal property, and loss of use coverage. Targeted at individual homeowners in Michigan and Wisconsin.
• Condo Insurance Insurance coverage specifically designed for condominium owners.
• Mobile Homeowners Insurance Coverage for manufactured and modular homes with protections tailored to mobile homeowner risks.
• Renters Insurance Insurance for tenants covering personal possessions and liability, including both rental property owner and renter policies.
• Personal Umbrella Insurance Additional liability coverage providing protection up to $1 million or $2 million beyond primary policy limits for personal risks.
• Workers Compensation Insurance providing wage replacement and medical benefits to employees injured in the course of employment. Available in Michigan and Wisconsin. Includes work-related medical injury, lost time disability, death benefits, and employers liability coverage.
• Business Auto Insurance Liability and physical damage protection for business vehicles owned, leased, or rented, including comprehensive, collision, personal injury, and uninsured/underinsured motorist coverage.
• Business Owners Policy (BOP) Bundled coverage designed for small businesses including property and liability protection with specialized programs for various industries.
• Commercial Package Policy (CPP) Customizable commercial insurance building blocks allowing businesses to select specific coverages including property, liability, inland marine, crime, and business income. Includes specialty programs for various industries.
• Farm & Country Estate Insurance Insurance for farmowners covering dwellings, farm buildings, equipment, and liability. Also offers country estate policies with similar coverage at smaller limits. Includes rental dwelling coverage for non-owned/rental farms.
• Business Umbrella Insurance Commercial umbrella coverage providing additional liability protection up to $5 million for business operations.

Quantifiable outcome

• 90%+ customer retention rate
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Auto Club Group (AAA)coreStrategic or Co-development Partner · 1 January 2011In 2011, Fremont Insurance became part of the Auto Club Group (AAA) to help grow the company's reach and make service improvements. Auto Club Group is affiliated with regional AAA clubs and primarily writes personal lines coverages.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Acuity Insurance: Sheboygan, Wisconsin-based regional P&C carrier with strong Midwest concentration and independent agent distribution. Comparable in regional specialization, product breadth across personal and commercial lines, and AM Best A-rated financial strength.
• Hastings Mutual Insurance Company: Michigan-based regional mutual P&C carrier offering personal, commercial, and farm insurance through independent agents. Closely comparable in heritage (mutual origin), regional Midwest focus, and product portfolio overlap with Fremont.
• Auto-Owners Insurance: Lansing, Michigan-based regional multi-line P&C carrier distributing through independent agents across multiple states. Highly comparable in distribution model, regional Midwest focus, and product mix spanning personal, commercial, and farm lines.
• Shelter Insurance: Missouri-based regional mutual P&C carrier with Midwest and Southern state footprint using exclusive and independent agent distribution. Comparable in mutual heritage, regional focus, and personal/commercial/farm product portfolio.
• Westfield Insurance: Ohio-based super-regional mutual P&C carrier distributing through independent agents with strong Midwest presence. Comparable in mutual heritage, regional Midwest focus, and product mix across personal, commercial, farm, and specialty lines.
• Frankenmuth Insurance: Michigan-based regional P&C mutual carrier offering personal, commercial, and farm lines through independent agents across the Midwest. Closely comparable in Michigan-based regional focus, mutual heritage, and product mix.
• Donegal Group: Pennsylvania-based regional P&C holding company selling through independent agents in the Mid-Atlantic and Midwest. Comparable in regional P&C carrier profile, independent agent distribution, and personal/commercial/farm product focus.

Broad incumbents

• Cincinnati Financial: Ohio-headquartered publicly-traded regional P&C carrier with independent agent distribution across the Midwest and beyond. Comparable in agent-channel model and P&C product breadth, though meaningfully larger and more geographically diversified than Fremont.
• Erie Insurance: Pennsylvania-based regional P&C carrier selling through exclusive and independent agents across the Midwest and East Coast. Comparable in regional P&C carrier profile, agent-led distribution, and strong customer retention orientation.

Others

• Auto Club Group (ACG / AAA): Parent company of Fremont Insurance and one of the largest AAA affiliates. Related party providing capital, reinsurance, and operational support; relevant for understanding shared resources, strategic direction, and potential platform for expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FremontIns
• Facebookfacebook.com/FremontInsuranceCo
• LinkedInlinkedin.com/company/fremont-insurance-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fremont Insurance Company