Meatless Farm

What Meatless Farm does

Meatless Farm is a UK-based producer of plant-based meat substitutes serving mainstream, family-oriented consumers. Its product portfolio comprises three core SKUs—plant-based sausage, mince, and burger—marketed as "easy meatless swaps" with familiar flavours and accessible ("friendly") pricing. The underlying technology is conventional plant-protein formulation for direct meat analogues, with no proprietary or differentiated technical platform disclosed. The company's go-to-market is direct-to-consumer via UK retail supermarket shelves, supported by organic social media (@meatlessfarm), an email/newsletter list, and a consumer website; there is no foodservice, international, or significant DTC e-commerce channel documented.

Revenue is generated through unit sales of physical CPG products at retail, with pricing not publicly disclosed. The customer target is horizontal: families and individuals seeking to reduce meat intake without sacrificing taste, convenience, or affordability, rather than vegan/vegetarian purists. No customer logos, revenue figures, or channel splits are disclosed. In June 2023, Meatless Farm was acquired by VFC Foods, another UK plant-based operator, as a strategic consolidation play in the UK meat-substitutes market (sized at $713m, projected to $1.01bn by 2026) and within a global plant-based meat market projected to reach $22.37bn by 2030 (14.3% CAGR). Following the acquisition, the corporate website displays only a "Full website coming soon" notice, and no management team, funding activity, or product launches have been documented since.

Name

Meatless Farm

Website

https://meatlessfarm.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Meatless Farm is a UK-based producer of plant-based meat alternatives—sausage, mince, and burger—selling through retail supermarkets to mainstream family consumers seeking affordable, easy meat swaps. The company was acquired by VFC Foods in June 2023.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Animal Slaughtering and Processing (31161), Meat Processed from Carcasses (311612)

SIC

Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)

akta.pro secondary industries

Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM), Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL)

Keywords

• Plant-based meat
• Meat alternatives
• Vegan protein
• Plant protein staples
• Meat substitute products

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Plant-based food product sales: Meatless Farm generates revenue through the sale of plant-based meat alternative products including sausages, mince, and burgers to consumers via retail supermarket channels

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Meatless Farm produces and sells plant-based meat alternative products including sausages, mince, and burgers. The products are positioned as high quality, plant-powered protein staples designed as easy-cooking, delicious, nutritious swaps for meaty favourites, available at friendly prices for mainstream consumer adoption through UK retail supermarket channels.

Product overview

Meatless Farm is a plant-based food company offering a portfolio of meat alternative products designed as direct substitutes for conventional meat. The product range includes plant-based sausage, mince, and burger patties—all positioned as high quality, plant powered protein staples that deliver familiar flavours at family-friendly prices. The products are marketed as easy-cooking, nutritious swaps that allow consumers to reduce meat consumption without sacrificing taste or convenience. The company was acquired by VFC Foods in June 2023 to expand its presence in the plant-based meat sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant-Based Sausage Plant-powered protein sausage designed as an easy meatless swap for traditional sausage products, positioned as family-friendly with familiar flavours and accessible pricing.
• Plant-Based Mince Plant-based minced meat alternative that serves as a versatile cooking ingredient for various dishes including pasta, tacos, and other family meals.
• Plant-Based Burger Plant-based burger patty designed as a direct meat alternative for grilling and cooking applications.

Quantifiable outcome

• Products available in UK supermarkets as accessible meat alternatives

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VFC FoodsmajorStrategic or Co-development Partner · 1 June 2023In June 2023, UK-based VFC Foods acquired Meatless Farm to expand its product range and market position in the plant-based meat sector. The acquisition represents a strategic consolidation within the UK plant-based food industry, with VFC Foods leveraging Meatless Farm's existing product portfolio and market presence.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Beyond Meat: Largest pure-play plant-based meat company globally, offering burgers, sausages, and mince across retail and foodservice. Directly comparable product mix and category positioning to Meatless Farm, with broader geographic reach.
• Impossible Foods: Plant-based meat manufacturer with burgers, sausages, and ground products sold primarily through US retail and foodservice. Comparable product portfolio to Meatless Farm with direct overlap in mince/burger formats.
• THIS: UK plant-based meat brand offering bacon, burgers, sausages, and chicken alternatives through UK retail. Comparable UK supermarket distribution and consumer positioning to Meatless Farm, with a similar mass-market family-friendly angle.
• Moving Mountains: UK plant-based meat brand offering burgers, sausages, mince, and meatballs through UK retail and foodservice. Directly comparable product formats and UK channel strategy.
• Quorn: UK-based market leader in mycoprotein-based meat alternatives (burgers, mince, sausages, nuggets), sold through UK supermarkets and globally. Directly comparable UK retail channel and product range to Meatless Farm.
• VBites: UK plant-based meat and cheese manufacturer supplying retail and foodservice across multiple categories. Comparable UK plant-based manufacturer profile to Meatless Farm.

Broad incumbents

• Alpro (Danone): Major European plant-based foods brand (drinks, yogurts, meat alternatives) owned by Danone. Competes in adjacent plant-based categories and overlaps with Meatless Farm in meat alternatives at UK retail, with much broader portfolio scale.
• Garden Gourmet (Nestlé): Nestlé's plant-based brand offering burgers, mince, and pieces across European retail and foodservice. Comparable product portfolio to Meatless Farm with significantly larger scale and broader geographic footprint.
• Linda McCartney Foods (Nestlé): Frozen plant-based meals and meat alternatives brand owned by Nestlé, sold through UK supermarkets. Overlaps with Meatless Farm's product range and channel but operates at a significantly larger scale with frozen meal heritage.

Emerging players

• Tofoo (Pulmuone): UK-focused tofu and plant-based protein brand offering block tofu and value-added tofu products in UK retail. Adjacent plant-based protein play to Meatless Farm's mince/sausage range, targeting similar family-meal occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/meatlessfarm
• LinkedInlinkedin.com/company/meatlessfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meatless Farm