NewOrbit
NewOrbit is a UK-based Microsoft-aligned digital technology consultancy delivering custom software development, Azure cloud optimisation, and AI integration services to enterprise and mid-market clients across professional services, financial services, and healthcare.
- Company typePrivate
- Founded2006
- HeadquartersChalgrove, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NewOrbit does
NewOrbit Ltd. is a UK-based digital technology innovation partner founded in 2006 by ex-Microsoft colleagues Sean Worthington (CEO) and Frans Lytzen (CTO). The firm operates around three service pillars: Software Product Partnering (end-to-end custom software development and long-term product partnership), Microsoft Azure Expertise (cloud architecture, optimisation, and managed services targeting claim of 40-70% Azure cost reduction), and AI Services (strategy, integration, and the proprietary AdoptAI framework for responsible AI adoption). Headquartered in Chalgrove, Oxfordshire, with a UK-Poland delivery team of 30+ professionals, the company holds dual Microsoft Solutions Partner designations (Data & AI; Digital & App Innovation on Azure), Direct Cloud Solution Provider status, and certifications including ISO 27001:2022 and ISO 22301:2019.
The business is delivered on a Microsoft-centric technology stack: Azure for infrastructure, Azure AI Foundry, Azure OpenAI Service, Azure Document Intelligence, Azure AI Search, and Azure Machine Learning for AI capabilities, with practitioner tools such as Cursor, ChatGPT, and Claude used for code migration work. Service modules include a structured Azure Cost Review (claiming 30-70% savings) and AI Workshops/Hackathons, layered on top of the core pillars. Proprietary methodology IP includes the AdoptAI framework and a documented Azure cost-optimisation methodology, supported by expertise in multi-partner Azure access management (Lighthouse, GDAP, Foreign Principal access).
Revenue is generated through professional services engagements (project-based software development, AI consulting), managed services (hosting, support, monitoring), and Azure resale via Direct CSP. Pricing is quote-based and tailored to scope, with an annual billing cadence. Customer base spans enterprise clients (Experian, BDO, RSM, Forvis Mazars, Optima Health), mid-market (Ordo, Citrus HR, JGP), and startups (Fizz, Trakd, Bee Bot Ai), distributed across professional services, financial services, healthcare, and AI/technology sectors. The company remains private and founder-led, with no disclosed external investment.
NewOrbit firmographics
Firmographics- Name
- NewOrbit
- Legal name
- NewOrbit Ltd.
- Website
- https://neworbit.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NewOrbit is a UK-based Microsoft-aligned digital technology consultancy delivering custom software development, Azure cloud optimisation, and AI integration services to enterprise and mid-market clients across professional services, financial services, and healthcare.
- Ownership category
- akta.pro rank
NewOrbit industry classification
Industry- Product category
- Cloud & Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE)
- akta.pro secondary industries
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Cloud FinOps & SaaS Spend Management (BPAEAOAH), Strategy & IT Advisory (BPAEAAAA)
Keywords
Where NewOrbit is headquartered
LocationHeadquarters
- HQ city
- Chalgrove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
NewOrbit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Product Partnering: Long-term custom software development partnership covering product vision, design, development, deployment, hosting, and ongoing management. Revenue generated through project-based professional services and ongoing support contracts.
- Azure Services and Reselling: As a Direct Cloud Solution Provider (CSP), NewOrbit resells Azure services and provides associated consulting, support, and optimisation services. Includes Advanced Support for Partners contract with Microsoft enabling them to raise support tickets and access Cloud Consults.
- AI Services: AI consultancy, development, and integration services including strategy workshops, hackathons, and implementation of AI solutions using Microsoft Azure AI technologies.
- Managed Hosting and Support: Hosting, support, maintenance, and monitoring services for solutions delivered on Microsoft Azure, including infrastructure management and continuous evolution of systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Professional Services - Quote-based engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
NewOrbit product offering
Product offeringCore offering
NewOrbit is a UK-based digital technology innovation partner that delivers custom software development, Microsoft Azure cloud expertise, and AI integration services to enterprise and mid-market organisations. Their three core service pillars are Software Product Partnering (full-lifecycle software development from vision through ongoing management), Azure Expertise (cloud infrastructure design, cost optimisation typically saving 40-70% on Azure bills, security and resilience), and AI Services (AI consultancy, proof-of-concept to production deployment, and AI workshops/hackathons). They also provide Azure Cost Review engagements and operate as a Microsoft Direct Cloud Solution Provider reselling Azure services.
Product overview
NewOrbit is a digital technology innovation partner offering three core service pillars: Software Product Partnering (full-lifecycle custom software development), Microsoft Azure Expertise (cloud infrastructure design, optimisation, and management with typical 40-70% cost savings), and AI Services (AI consultancy, integration, and the AdoptAI methodology for structured AI adoption). Services are delivered through custom software solutions, Azure cloud engineering, and AI implementations using Microsoft technologies including Azure AI Foundry, Azure OpenAI, and Azure Document Intelligence. The company also offers specific engagements such as Azure Cost Reviews and AI Workshops/Hackathons as service modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Software Product Partnering Full-lifecycle software development partnership covering product vision and design, development, deployment, hosting, ongoing management, application support, and continuous system evolution. NewOrbit acts as a long-term strategic partner for clients building custom software solutions.
- Azure Expertise Cloud infrastructure design and optimisation services focused on Microsoft Azure. Includes cost optimisation (typically saving 40-70% on Azure bills), security, resilience, and scale. Services span architecture design, implementation, and ongoing management.
- AI Services AI consultancy and integration services helping organisations identify AI opportunities, develop proofs of concept, and scale AI solutions into production. Includes the AdoptAI methodology for structured AI adoption, and integration with Azure AI Foundry, Azure OpenAI, and Azure Document Intelligence.
- AI Workshops and Hackathons Interactive workshops and hackathons designed to help teams explore AI possibilities, build skills, and solve real-world challenges collaboratively with NewOrbit experts.
- Azure Cost Review A structured engagement analysing current application and infrastructure architecture, Azure spend and utilisation to identify cost reduction opportunities. Typically delivers 30-70% savings on Azure bills through right-sizing, architecture changes, and PaaS migration.
Quantifiable outcome
- 40-70% Azure cost reduction through optimisation
- +3 more outcomes
Companies that use NewOrbit
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
NewOrbit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature4 records
NewOrbit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- MicrosoftcoreNewOrbit is a certified Microsoft Solutions Partner for Data & AI and Digital & App Innovation on Azure. They are an Azure Gold Partner and Direct Cloud Solution Provider (CSP), enabling them to resell Azure services and provide deep technical expertise. The partnership includes an Advanced Support for Partners contract allowing access to Microsoft experts and the ability to raise support tickets on behalf of clients. Founded originally after working at Microsoft.
- NaitiveflagshipNaitive is a partner company of NewOrbit focused specifically on AI strategy and implementation. They work with organisations at the transition point from AI proof of concept to production-ready AI products, offering services in AI adoption, responsible AI deployment, and scalable AI solutions. NewOrbit blog content promotes Naitive for AI consulting engagements.
- Microsoft Azure AI EcosystemcoreNewOrbit leverages Microsoft AI technologies including Azure OpenAI Service, Azure AI Foundry, Azure AI Search, Azure Document Intelligence, Azure Machine Learning, Azure Fabric, and Azure Machine Learning. They integrate with Microsoft 365, Teams, Dynamics, and Power BI. The partnership ecosystem includes OpenAI models alongside Microsoft's AI portfolio.
Scale indicators5 records
Recent moves12 records
Expansion highlights6 records
NewOrbit competitors and assessment
Company assessmentBroad incumbents
- Telstra Purple: Telstra's professional and managed services arm, with strong Microsoft Azure, data, and AI consulting capabilities in the UK and APAC. Directly comparable in services offered but embedded within a much larger telecommunications parent.
- Netcompany: Nordic-headquartered IT services and digital transformation consultancy with significant UK public-sector presence. Comparable in custom software development and digital transformation services, though with a much larger delivery footprint.
- Accenture Microsoft Business Group: Accenture's dedicated Microsoft practice delivering Azure, Dynamics, and AI services at global scale. Comparable in capability set, but operates with vastly larger delivery capacity and competes for the same enterprise transformation budgets NewOrbit targets.
- Insight Enterprises: Global IT solutions integrator and Microsoft partner offering hardware, software, services, and cloud solutions. Comparable to NewOrbit in the Azure and managed services components, but operates at much larger scale and across a broader portfolio.
Direct peers
- ANS Group: UK-based Microsoft-focused cloud and managed services provider with a similar Azure-centric, Microsoft Solutions Partner positioning. Comparable in service mix (Azure migration, managed services, AI enablement) and in targeting UK enterprise customers, though at a larger headcount than NewOrbit.
- Bytes Software Services: UK-headquartered Microsoft licensing specialist and CSP that resells Microsoft software and provides associated professional and managed services. Directly comparable to NewOrbit's CSP-resale and Azure services motion, with a stronger focus on software licensing.
- Avanade: Joint Accenture–Microsoft venture and the largest pure-play Microsoft Azure consulting firm globally. Directly comparable to NewOrbit as a Microsoft-focused SI offering Azure, Data & AI, and application innovation services, though at significantly larger scale and geographic reach.
- Version 1: UK and Ireland-based IT services firm focused on Microsoft technologies, including Azure cloud, data, and AI services. Closely comparable in service pillars, Microsoft partnership depth, and target customer profile, though with a larger delivery footprint.
Emerging players
- XRM: UK Microsoft Dynamics 365 and Azure-focused consultancy. Comparable in its Microsoft-centric application and cloud services approach, particularly relevant for NewOrbit's Dynamics-adjacent work, though smaller in scale and breadth.
Others
- Naitive: AI strategy and implementation partner company explicitly affiliated with NewOrbit. Closely related via the 'We to Them' partnership for AI consulting engagements, representing a tightly coupled ecosystem participant rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NewOrbit social profiles
Digital presenceNewOrbit compliance and trust
Trust signalCompliance4 records
NewOrbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewOrbit leadership team
Management profileNumber of profiles
Profiles10 records
NewOrbit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewOrbit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewOrbit
What does NewOrbit do?
NewOrbit is a UK-based digital technology innovation partner that delivers custom software development, Microsoft Azure cloud expertise, and AI integration services to enterprise and mid-market organisations. Their three core service pillars are Software Product Partnering (full-lifecycle software development from vision through ongoing management), Azure Expertise (cloud infrastructure design, cost optimisation typically saving 40-70% on Azure bills, security and resilience), and AI Services (AI consultancy, proof-of-concept to production deployment, and AI workshops/hackathons). They also provide Azure Cost Review engagements and operate as a Microsoft Direct Cloud Solution Provider reselling Azure services.
Is NewOrbit a public or private company?
NewOrbit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewOrbit founded?
NewOrbit was founded in 2006. It employs 11 to 50 people.
Where is NewOrbit based?
NewOrbit is headquartered in Chalgrove, United Kingdom, in the Europe region.
How does NewOrbit make money?
Four revenue lines are on record. Software Product Partnering is the primary driver. The others are azure Services and Reselling, AI Services and managed Hosting and Support.
Who are NewOrbit's main competitors?
Broad incumbents on record are Telstra Purple, Netcompany, Accenture Microsoft Business Group and Insight Enterprises. Direct peers are ANS Group, Bytes Software Services, Avanade and Version 1. XRM is listed as an emerging player. Naitive is listed as an others.
Does NewOrbit have an API?
No public API is recorded for NewOrbit.
What industry is NewOrbit in?
NewOrbit's product category is Cloud & Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAE, Cloud-Native Application Development (Containers/Kubernetes/Serverless), with a secondary code of BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices). Its NAICS code is 541511 and its SIC code is 7371.