BOLD Furniture

What BOLD Furniture does

Bold+ Furniture (formerly BOLD Furniture) is a U.S. office and workplace furniture manufacturer founded in 1993 and headquartered at a single site in Muskegon, Michigan. The company designs, fabricates, and sells desks and workstations, tables, storage and lockers, and reception furniture, with an emphasis on mixed materials including metal, veneer, solid surfaces, patina steel, cork, and river logs. Bold+ operates three engagement models: "First" ready-to-order product collections (Bold Select, Bold One, Fundamentals, Juxtapose, Ready///Able, Retreeve, Reception Stations, Lockers), "Studio" custom and modified products, and a Private Label program where partner companies outsource specialized component production to Bold+'s in-house metal-fabrication experts.

The business is sales-led, with a field representative network organized through a Rep Locator, a Rep Portal for existing-customer account management, and an online Request-a-Quote / Revise-a-Quote workflow. Distribution is hybrid: direct sales to enterprise customers, partner-brand distribution into adjacent vertical markets, and private-label manufacturing. The company markets through a LookBook, a Gallery/Idea Center, downloadable resources (price lists, finish catalog, textiles, symbols library), and active accounts on Facebook, X, YouTube, Pinterest, LinkedIn, and Instagram.

Customers span four primary verticals — health sciences, education, government, and corporate office — with health sciences and corporate office flagged as the lead segments. Pricing is quote-based across both standard and custom product lines. The firm is privately held with no disclosed funding, acquisitions, management team, patents, certifications, or revenue figures in the source data.

Name

BOLD Furniture

Legal name

Bold+ Furniture

Website

https://boldfurniture.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Bold+ Furniture is a privately held U.S. office-furniture manufacturer founded in 1993 and based in Muskegon, Michigan, producing mixed-material desks, workstations, tables, storage, and reception furniture under ready-to-order, custom (Studio), and private-label models for health sciences, education, government, and corporate clients.

Ownership category

akta.pro rank

Product category

Contract Office Furniture Manufacturing

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Institutional Furniture Manufacturing (337127)

SIC

Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industry

Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)

Keywords

• Office furniture
• Contract furniture manufacturing
• Custom workplace furniture
• Private label furniture
• Desks workstations tables

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Standard Furniture Products: Sale of ready-to-order furniture collections including Bold Select, Bold One, Fundamentals, Juxtapose, Ready///Able, Retreeve, Reception Stations, and Lockers. Products span desks/workstations, tables, storage/lockers, and reception furniture.
2. Custom Studio Products: Modified or fully customized furniture solutions through the Studio program, enabling bespoke products based on customer specifications
3. Private Label Manufacturing: Manufacturing services for partner companies to private label Bold+ products, with production of specialized components handled by Bold+ experts
4. Partner Brand Products: Distribution of curated partner brand products that extend the product range and support diverse vertical markets

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bold+ Furniture manufactures and sells commercial office furniture, including desks, workstations, tables, storage/lockers, and reception furniture, from its Muskegon, MI facility. The company sells through three engagement models: First (standard ready-to-order collections such as Bold Select, Bold One, Fundamentals, Juxtapose, Ready///Able, Retreeve, Reception Stations, and Lockers), Studio (modified or fully custom furniture solutions), and Private Label (third-party branded manufacturing). It also distributes curated partner-brand products and connects customers with installation services.

Product overview

Bold+ is an office furniture company offering ready-to-order product collections and custom furniture solutions. The product portfolio includes Bold Select, Bold One, Fundamentals, Juxtapose, Ready///Able, Retreeve, Reception Stations, and Lockers collections. The company operates under three main capability models: First (standard products), Studio (custom/modified products), and Private Label. Products span desks and workstations, tables, storage/lockers, and reception furniture, serving markets including health sciences, education, and government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Bold Select: A featured collection of furniture products.
• Bold One
• Fundamentals
• Juxtapose
• Ready///Able
• Retreeve
• First
• Studio

Products and services

• Bold Select Collection A featured ready-to-order furniture collection within Bold+'s standard (First) product line, presented as a top-tier design offering.
• Bold One Collection A featured ready-to-order office furniture collection from the First program.
• Fundamentals Collection A ready-to-order furniture collection within the First standard product program.
• Juxtapose Collection A ready-to-order furniture collection within the First standard product program.
• Ready///Able Collection A ready-to-order furniture collection within the First standard product program.
• Retreeve Collection A ready-to-order furniture collection within the First standard product program.
• Reception Stations Collection A ready-to-order furniture collection focused on reception-area furniture within the First standard product program.
• Lockers Collection A ready-to-order furniture collection of storage and locker products within the First standard product program.
• First – Standard Product Program Bold+'s standard offering of ready-to-order office furniture collections, including desks, workstations, tables, storage/lockers, and reception furniture, available with published price lists.
• Studio – Custom Product Program A modification or full custom product capability that lets customers specify unique furniture solutions built around their project requirements using Bold+'s mixed-materials manufacturing.
• Private Label Manufacturing A B2B manufacturing service in which companies private-label Bold+ furniture products, with Bold+ handling production of specialized components.
• Desks & Workstations Product Line Bold+'s category-level offering covering desks and workstations for office environments, drawn from its standard collections and custom Studio capabilities.
• Tables Product Line Bold+'s category-level offering of tables for workplace and commercial environments.
• Storage / Lockers Product Line Bold+'s category-level offering of storage and locker furniture for offices and commercial facilities.
• Reception Furniture Product Line Bold+'s category-level offering of reception-area furniture for office and commercial environments.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partner BrandscoreChannel Partner/ Reseller/ DistributorBold+ partner brands support diverse vertical markets including health sciences, education, and government sectors. These partnerships broaden access to unique materials and extend market reach. Partners may also provide installation services and expert metal fabrication capabilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• KI (Krueger International): KI manufactures contract furniture including desks, tables, storage, and lockers, with strong penetration in education, healthcare, and government—key BOLD verticals—making it a relevant direct peer.
• Allsteel: Allsteel produces office furniture—desks, seating, storage, and architectural products—serving corporate and government customers with a similar dealer-network sales motion as BOLD.
• National Office Furniture: A Kimball International brand focused on office seating, desks, tables, and reception furniture for healthcare, government, and education—directly overlapping with BOLD's product and vertical footprint.
• Teknion: Teknion manufactures office furniture including desks, workstations, tables, and storage for corporate and institutional markets—closely matching BOLD's product mix and specification-driven go-to-market.
• Groupe Lacasse: Groupe Lacasse is a North American office furniture manufacturer offering desks, workstations, storage, and reception solutions through dealer networks, competing with BOLD for the same corporate and institutional specification business.
• OFM (Office Furniture Mart): OFM produces office desks, chairs, tables, and reception furniture serving small-to-mid commercial and institutional customers—similar mid-market positioning to BOLD with overlapping product lines.
• Kimball International: Kimball International offers office furniture, workstations, and tables through its Kimball and National Office Furniture brands, competing in the same healthcare, education, and government verticals as BOLD.

Broad incumbents

• Steelcase: Steelcase is the largest U.S. office furniture manufacturer offering desks, workstations, tables, storage, and seating across corporate, healthcare, and education—directly overlapping with BOLD's product categories and vertical segments at much greater scale.
• Haworth: Haworth is a global contract furniture manufacturer with deep presence in office, healthcare, and education verticals, offering comparable desks/workstations and custom capabilities that compete head-to-head with BOLD's First, Studio, and Private Label models.
• MillerKnoll (Herman Miller + Knoll): MillerKnoll combines Herman Miller and Knoll, dominating premium office furniture with strong healthcare and education verticals; it competes with BOLD on both standard collections and design-driven custom projects.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boldfurniture
• YouTubeyoutube.com/channel/UCQ0v8kqWdCf7sBzU2j75wMg
• Facebookfacebook.com/pages/Bold-Furniture/347386062060696?sk=timeline
• LinkedInlinkedin.com/company/bold-furniture
• Instagraminstagram.com/boldfurniture
• Pinterestpinterest.com/BOLDfurniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOLD Furniture