ASPE

What ASPE does

ASPE sp. z o.o. is a privately held Polish B2B marketing agency headquartered in Poznań and operating since 2002. The firm delivers integrated marketing services — communication strategy, consumer competitions and lotteries, loyalty programs, consumer promotions, events and roadshows, digital marketing (website creation, social media, Google Ads, SEO), and graphic design — to enterprise consumer brands operating in Poland.

Its core "product" is end-to-end campaign execution: from strategic planning and creative concept development through production and nationwide field deployment of trained promoters, hostesses, and specialist teams (including technical trainers such as the Federal Mogul "Garage Gurus"). Marquee clients include ŠKODA, SEAT, Samsung, Google, Adidas, Hochland, Kompania Piwowarska (Asahi), Bacardi, Martini, Coty, Jo Malone, Calvin Klein, NIVEA, HP, Tefal, WMF, Krups, and Amica. The agency's competitive positioning rests substantially on its strategic alliance with CPM International — the world's largest field marketing agency — which provides access to global field marketing methodology and execution know-how.

ASPE's business model is project-based professional services revenue earned through competitive tender wins and direct enterprise engagements; pricing is quote-based with no public rate card. The organization is privately capitalized with 100,000 PLN of registered share capital, operates under founder/management-led ownership (Małgorzata Rzetelska as Executive Director), and employs 11–50 people focused exclusively on the Polish market.

Name

ASPE

Legal name

Aspe sp. z o.o.

Website

https://aspe.pl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ASPE is a Polish B2B field marketing agency founded in 2002 in Poznań, delivering promotional campaigns, events, loyalty programs, competitions, digital marketing, and graphic design to enterprise consumer brands across Poland through its partnership with CPM International.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Field Sales & Brand Ambassador Programs (MPAAAJAG)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Product & Brand PR (Consumer & B2B) (BPAFADAH), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)

Keywords

• Field marketing services
• Consumer promotion campaigns
• Brand activation events
• Loyalty program design
• Marketing strategy consulting

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Marketing Services and Campaign Execution: The agency generates revenue through project-based fees for delivering marketing campaigns including events, promotions, competitions, digital marketing, and design services to corporate clients. Revenue is derived from winning tenders and direct client engagements for campaign planning, production, and execution.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ASPE is a B2B marketing agency founded in 2002 in Poznań, Poland, delivering integrated field marketing services for enterprise consumer brands. Its offerings span communication strategy, consumer competitions and lotteries, digital marketing (social media, Google Ads, SEO), consumer promotions, loyalty programs, events and roadshows, and graphic design. The agency executes campaigns end-to-end — from strategic planning and creative production to nationwide field delivery — and is supported by a partnership with CPM International, the world's largest field marketing network.

Product overview

ASPE is a marketing agency based in Poznań, Poland, operating since 2002. The company offers an integrated suite of marketing services rather than a single unified product. Its service portfolio includes: Strategie komunikacji (Communication strategies), Konkursy i loterie (Competitions and lotteries), Digital (website creation, social media campaigns, Google Ads, SEO), Promocje konsumenckie (Consumer promotions), Programy lojalnościowe (Loyalty programs), Eventy i roadshow (Events and roadshows), and Design (Graphic design). These services work together as a comprehensive marketing offering, supporting campaigns from strategy through production to execution, with field marketing supported through partnership with CPM International.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie komunikacji (Communication strategy)

Named customers29 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CPM InternationalcoreStrategic or Co-development PartnerASPE operates in partnership with CPM International, the world's largest field marketing agency. This partnership provides ASPE with unique know-how on conducting field marketing actions and access to global field marketing expertise and methodologies.
• Asahi BreweriescoreOthersAsahi Breweries is the owner of Kompania Piwowarska, one of ASPE's key clients. Their recognition of ASPE's Żabka activation work with the Best Trade Marketing Test and Learn award demonstrates their appreciation of ASPE's innovative approach in the European market.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CPM International: The world's largest field marketing agency and ASPE's core strategic partner. CPM operates the same field-marketing, brand-activation, and merchandising model globally that ASPE executes in Poland, making it the closest capability peer and the natural benchmark for ASPE's scope and standards.
• Publicis Poland: Polish arm of the global Publicis network offering integrated advertising, digital, and activation services. Competes with ASPE for the same multinational client budgets in Poland, with the advantage of broader geographic reach.
• Ogilvy Poland: WPP-owned creative and integrated marketing agency in Poland. Frequently pitches for and wins the same enterprise brand mandates as ASPE, particularly on integrated creative + activation briefs.
• DDB Warszawa: Polish creative agency within the Omnicom network delivering advertising, brand activation, and event work. Comparable to ASPE on the activation/event side of its offering for major Polish and multinational accounts.
• VMLY&R Poland: WPP agency combining brand experience, commerce, and activation capabilities. Targets the same enterprise client set as ASPE for integrated brand experience mandates.
• BBDO Poland: Omnicom-owned creative network in Poland offering advertising and activation services. A potential competitor to ASPE for integrated marketing briefs from large enterprise brands.

Direct peers

• Focus Poland (Group One): One of the largest Polish field and trade marketing agencies, delivering shopper marketing, in-store activations, and merchandising services to multinational brands. Directly comparable to ASPE in service mix and target client base within the Polish market.
• Generations: Polish agency specializing in field marketing, consumer promotions, and event activations for FMCG, telecom, and retail clients. Competes for the same tenders and brand-mandate work as ASPE in Poland.
• Plej: Polish agency with strong capabilities in events, brand activations, and consumer engagement programs for international brands. Overlaps directly with ASPE's event and roadshow service line.

Regional players

• Eventica: Polish event and experiential marketing agency producing corporate events, conferences, and brand activations. Closely comparable to ASPE's events and roadshows service line, focused primarily on the domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASPE